This guide is for all graduates and working professionals who would like to pursue post-graduation in digital marketing and find out everything around it.
A basic question of any learner is to find out what their career opportunities look like after pursuing a certain degree or program.
So in this article, we will be looking at what post-graduation in digital marketing is, the top career options after completing the program and the best college for a post-graduation in digital marketing.
What is a Post-Graduation in Digital Marketing Program?
A post-graduation in digital marketing is a diploma course typically for one year. It is a professional course that equips students with all the technical know-how of digital marketing. Its main focus is to train students in the practical application of digital marketing skills.
Inbound Marketing, Outbound Marketing, Media Management & Automation, Managerial Skills and Soft Skills are the top subjects in any post-graduation in digital marketing.
Most of the colleges offering this program offer a compulsory internship and guaranteed job assistance.
12 Career Opportunities After Post-Graduation in Digital Marketing
Given below are the roles and careers that one can opt for after finishing a post-graduation in digital marketing. (Sometimes, you may bag these roles even while your program is on).
1. Digital Marketing Manager
A digital marketing manager heads the entire marketing operations digitally in a company. They are responsible for formulating digital marketing strategies and campaigns based on the goals and objectives of the company.
Optimising and finding effective strategies for promoting products/services on the Internet organically and by paying is the base responsibility of digital marketing managers.
2. Advertising Manager
An advertising manager is responsible for managing all aspects of advertising communication and channels to meets the goals and objectives of the organization. Right from planning to execution and reporting the results is the job role.
Taking care of campaigns and tasks within the deadline is a very crucial aspect for advertising managers.
3. Brand Manager
A brand manager’s role is one of the most in-demand job roles. The responsibility of a brand manager is to look after a brand’s overall marketing disciplines. It includes formulating brand strategies for the promotion of the brand, launch of a new product, etc.
It involves analysing heavy volumes of data and making decisions based on that information. The main aim is to achieve the business objectives of the brand and work with a team of skilled professionals.
4. Client Servicing Manager
Clients are the heart of any company and to ensure smooth processes and services for them is the #1 priority. That’s where client servicing managers step in. Making sure that every customer is met with an absolutely hassle-free experience is the key responsibility.
Formulating ideas for it, keeping a constant check on the processes and taking feedback from clients to bring better and optimal solutions to the table is very important. A client servicing manager is also responsible for managing and working with client servicing representatives.
5. Content Marketing Manager
As the role suggests, content is a key part of this job. Content marketing involves creating content for the online world. This can be done in the form of blog articles, videos, email newsletters, social media content, etc.
The main aim of the content marketer is to create valuable content and distributing it across relevant channels to retain and attract an audience as well as increase website traffic. As a content marketer one has to work on various tasks like managing a blog, create drip campaigns, copywriting, guest blogging, PR, and video creation.
6. Account Manager
An account manager is a job role mainly for digital marketing agencies. This is because agencies work with multiple brands at the same time. Hence, as an account manager, one has to manage the account and the work of any single brand entirely.
Right from strategizing different ideas from the brand to its implementation with a team of experts and ending with the tracking and reporting of results is the responsibility of an account manager.
Depending on the agency, an account manager can also be assigned more than one brand under his responsibility.
7. Social Media Manager
Social media marketing has become very popular today. Formulating posts, stories, ad campaigns, running collaborations, etc are some of the most important responsibilities of a social media manager.
Another vital aspect for social media managers is to come up with strategies for interaction and engagement with their social media audience.
8. Business Development Manager
Retaining your past customers and nurturing the interested audience into converting them into future prospects is very important for a business.
A business development manager has to be on his toes to qualify the leads coming in, and communicate with past clients to keep a good relationship with them and keep informing them about new developments and products.
The sales of a company can never afford to go on a downward spiral and thus a business development manager needs to constantly find ways to bring in new leads and get his past customers to make sales.
9. Public Relations Manager
Public relations has been around for the longest time since the inception of marketing. But the responsibilities of a PR manager in digital marketing is slightly different.
Screening the right digital media platforms and doing PR for the company is the base role. Maintaining a positive image of the company is the goal. Also, coming up with crisis strategies in situations during negative PR is also the responsibility of the public relations manager.
10. Paid Media Expert
A paid media specialist is responsible for bringing in traffic to your web portals via online advertising on platforms like Facebook, Instagram, Google, etc. As a paid media specialist, you need to have the best of both worlds – a mix of a creative and analytical mind.
They need to be quick in identifying which platforms would be best for reaching their audience and creative with their media buying skills to get the best optimization of input for greater output.
60% of the marketing budgets will be allocated to digital spending, which just adds to the fact that every digital team needs a specialist in paid media. Hence, paid media is unquestionably a flourishing digital marketing career in 2021.
11. SEO Analyst
Search Engine Optimization refers to making the website or a web page rank on the search engine’s results. Anyone dealing with SEO has to work on analyzing, reviewing, and optimizing websites using organic SEO techniques. One also needs to develop content with powerful keywords for increasing website traffic.
SEO is a developed landscape as search engine algorithms are updated on a daily basis, so one needs to keep an eye out for the latest trends and news on what changes the search engines are.
12. Media Strategist
Advertising is essential for all kinds of businesses today, be it a small business that very few people are aware of or a big MNC which is a common name. The only thing that would change is the goal of advertising.
Evaluating all the available media channels and analysing which one suits the current needs of the business and running ad campaigns accordingly is what a Media Strategist does.
Distributing resources via various media outlets to target different sets of audiences is something that a media strategist should be very good with.
Now that you’re aware of what the future holds for all postgraduate students, here’s the best college to pursue pg in digital marketing.
Best College To Pursue Post-Graduation in Digital Marketing
IIDE is the Best Digital Marketing Institute as per World Education Congress 2021 Awards. Being in the education space for over 5 years now, IIDE has trained more than 1,00,000+ students.
IIDE has now launched its exclusive 11-month Post Graduation Program in Digital Marketing which is equivalent to studying for an MBA or Masters in Digital Marketing.
Through this exhaustive program, students are equipped with digital marketing and managerial skills with complete practical training and approach. All students are eligible for their guaranteed placement assistance in the above-mentioned mid-senior managerial positions.
Some key highlights of the program are:
- 600+ Learning Hours
- 1 on 1 Student Mentorship
- 13+ Live Projects
- 2 months Internship
- Placements Assured
- 28+ Industry Relevant Skills
- Key Managerial Skills
Duration: 11 months (Internship Included)
Fees: INR 4,00,000 + Taxes
Mode: On Campus in Andheri, Mumbai (Currently Online)
Eligibility: Graduation Degree from a recognized university + IIDE’s Aptitude Test + Personal Interview
FREE Counselling Session – Avail Now: +91 96199 58615 or [email protected]
Read some IIDE reviews to know what our students have to say about IIDE and their learning experience.
Q. What is PG in digital marketing?
A post-graduation in digital marketing is a diploma course typically for one year. It is a professional course that equips students with all the technical know-how of digital marketing.
Q. Is there a degree in digital marketing?
Yes, with the expansion of digital marketing as an industry, today there are degree courses in digital marketing offered by multiple universities and colleges.
This article has enlightened you on all the career opportunities for post-graduation in digital marketing students. If you have any questions or views for us, feel free to let us know in the comments section below.