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5 Best colleges for digital marketing In Lower Parel That You Need To Know About

Updated on: Jan 17, 2023
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Are you looking for the best colleges for digital marketing in Lower Parel? Are you thinking of starting a career in the field of digital marketing? If so, this blog may definitely be what you’re looking for.

In this blog, we have listed down the 5 Best colleges for digital marketing in Lower Parel that will provide you with a wide range of digital marketing skills. But before we get started with our list of the 5 Best colleges for digital marketing in Lower Parel let us first understand what digital marketing is and why should you study it.

Creation and distribution of content across digital media channels such as websites, landing pages, social media, email, and mobile apps, and the marketing of that content using various strategies across paid, earned, and owned digital channels such as SEO, SEM, Pay Per Click (PPC) Advertising, Email, and Text is known as digital marketing.

Digital marketing is an integral part of any business marketing strategy as there are many benefits of digital marketing. It scales easily, it is cost-effective, and it provides you with a direct line to engage with both your current as well as potential customers. The results of digital marketing can be analyzed and managed quickly as well as transparently. It also provides you with an opportunity to learn from customers, market participants, as well as other players in the industry.

So, why study digital marketing?

There are many reasons for you to study digital marketing. One of the main reasons is job growth in this field. There are many career opportunities available for you in the field of digital marketing and this is because the digital economy is growing at a faster rate as compared to the offline economy. Companies know the benefits of the internet and digital platforms. With the help of digital marketing, they can reach a wider audience, grow their business, as well as generate more revenue. But these tasks cannot be accomplished without a trained digital marketing professional. Therefore, the demand for these skills is growing and will continue to grow in the near future.

Another important reason to study digital marketing is the attractive salary packages. The digital industry is growing continuously and with it, the need for digital marketers in the market is also growing. The companies are offering attractive salary packages with excellent employment opportunities. So if you are someone who wants to make a career in digital marketing, this is the right time for you to start studying it.

Bonus tip: If you are planning to pursue a BBA but struggling to choose the best BBA college, check out our blog on Top 5 BBA Colleges in Lower Parel. In this blog, we have listed down some of the top BBA colleges in Lower Parel that can help you prepare yourself for the business world.

Now let us straight away look into our list of the 5 Best colleges for digital marketing in Lower Parel.

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5 Best Colleges for Digital Marketing in Lower Parel – 

1. Thakur College of Science & Commerce, Mumbai

best colleges for digital marketing in churchgate - thakur college logo

In 1992, the Thakur Educational Trust established the Thakur College of Science and Commerce in Mumbai. The University Grants Commission (UGC) and the National Assessment and Accreditation Council (NAAC) have authorized the institute, which is affiliated with the University of Mumbai.

According to the Education World Report for April 2020, the institute is placed 55th among India’s finest autonomous private colleges. They offer a BBA in Digital Marketing curriculum along with various other degree courses designed for the students of today along with a great faculty.

Of the various UG & PG courses that the college offers, a Bachelor in Digital Business are the latest addition to the list. With a focus on the latest online business concepts, the Bachelors in Digital Business Degree Program is designed especially for the young students of the 21st century.

It’s just like a BBA degree, but the curriculum is very different and focuses more on industry skills. A faculty of expert professors with years of experience in the industry will teach you in this Bachelor in Digital Business course. Designed to ensure accelerated career advancement, the program’s comprehensive course content covers all the skills that brands today require of their employees.

A mandatory internship mapped to the curriculum and industry knowledge gained during the program makes you industry ready even before you graduate. Let’s look at what you will learn during the 3 years of the program.

Learn More About the Detailed Curriculum and List of Professors

Course Syllabus

Each year will have 2 semesters which makes it a total of 6 semesters overall. All semesters include different subjects and skills to ensure holistic learning. 

Semester 1 Semester 2
Marketing Fundamentals Website Planning & Development
Digital Marketing Landscape Google Ads
Computer Science Fundamentals Search Engine Optimization
Digital Business Tools & Techniques Blogging
Environmental Studies Commercial Designing
Principles of Management Human Resource Management
Business Maths & Statistics Business Research Methods
   
Semester 3 Semester 4
Content Strategy & Campaign Planning Display & Video Marketing
Social Media Management E-commerce Management
Digital Advertising E-commerce Marketing
Brand Management Influencer & Email Marketing
Reputation Management & Social Listening Creative Writing for Digital Media
Financial Accounting Management Accounting
Business Economics Entrepreneurial Management
   
Semester 5 Semester 6
Media Planning and Management Design Thinking (UX &UI)
Customer Relationship Management Future Marketing Trends (AI & ML)
Web & Social Media Analytics Integrated Marketing Strategies
Corporate Étiquettes Principles of Data Science
Financial Accounting Business Ethics
Taxation Logistics & Supply Chain
Live Project Capstone Project

 

Course Highlights

  • Affiliated with Mumbai University
  • Bachelor’s Degree from Thakur College
  • World-Class Faculty & Mentors
  • Compulsory Internship
  • 28+ Industry Relevant Skills
  • Cutting-Edge Curriculum
  • Interactive Projects and Case Studies
  • 5+ International University Collabs

Where You Will Work

After you graduate, you will be eligible to bag placements in the following companies and brands:

placement partners - bdb - BBA in Digital Marketing

Find Out Which Companies Will Hire You

Course Duration and Fees

Just like any other undergraduate degree, this Bachelors in Digital Business is a 3 -year degree program, and the fee for each year sums to INR 1,50,000.

Do you want to know if this Bachelors in Digital Business is the right degree choice for you? Then get on a call with our expert career counselors today and avail a FREE counseling session now! All you need to do is fill out the form below to avail a free counseling session.

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2. SVKM’s NMIMS Global Access School For Continuing Education (NGA-SCE)

best colleges for digital marketing In Lower Parel - NGA-SCE logo

SVKM’s NMIMS Global Access School For Continuing Education (NGA-SCE) is one of India’s premier institutions known for providing career-led education. From being the nation’s leading distance learning institution in the 20th century to creating a 21st-century ready connected education platform, its journey has been dynamic as well as fun. It has helped thousands of students graduate who are now fulfilling their hopes and dreams.

NGA-SCE offers a Professional Diploma in Digital Marketing that is designed to teach you everything about search engine marketing along with social media and content marketing. In this course, you will understand the workings of search engines and search engine algorithms. It will also help you understand various social media platforms such as Facebook, Instagram, Twitter, and more.

Course Syllabus

Quarter 1: Search Engine Marketing
  • Introduction to Search Engine Optimization
  • On-page SEO
  • Off-page SEO
  • SEO Analytics and
  • New Website: Design & Architecture
  • Introduction to Paid Search
  • Google Ads
  • Amazon Marketing Services
  • Display Advertising & Shopping Ads
  • Paid Search Analytics
  • Programmatic Buying
  • Mimic Pro Simulation
Quarter 2: Social Media and ContentMarketing
  • Introduction to Social Media
  • Organic Social Social Media Platforms Content Strategy for each
  • Personal Brand Management & Influencer Marketing
  • Paid Social & Social Media Campaign Management
  • Mimic Social Simulation

Course Highlights

  • In Partnership With Stukent
  • Study With The World
  • Stay Current: Updated Curriculum 
  • Lifetime Access
  • Hands-on Learning

Course Duration & Fees

The duration of this Professional Diploma in Digital Marketing is 1 year and its total fee is INR 99,000.

Contact Details

Phone: 1800 1025 136 
Email: [email protected]

3. Rizvi Institute of Management Studies & Research (RIMSR)

best colleges for digital marketing In Lower Parel - RIMSR logo

Rizvi Institute of Management Studies & Research (RIMSR) embodies a holistic philosophy of quality education. Founded in 1994, it has carved out a niche in management training. It is affiliated with the University of Mumbai as well as recognized by the All India Council for Technical Education (AICTE) and approved by the Department of Technical Education (DTE).  is widely recognized as a competitive platform for students involved in managing the emerging global economy.

RIMSR offers a Certificate Program in Digital Marketing which is suitable for anyone interested in digital marketing and wants to take advantage of this booming industry. In this course, you will gain skills that will quickly land you in a digital marketing role, regardless of your other educational background. All faculty of this course are hands-on experts in the field with at least five years of relevant experience to balance their current commitments. You will also gain hands-on experience with operations and platforms/tools that are currently used in the industry.

Course Syllabus

  • Fundamentals of Marketing (2 hr)
  • Fundamentals of Sales (2 hr)
  • Introduction to Digital Marketing (4 hr)
  • Website Fundamentals (1 hr)
  • Introduction to Content Marketing (3 hr)
  • Search Engines & App Stores (4 hrs)
  • Performance Marketing (4 hrs)
  • Social Media Marketing (4 hrs)
  • Email Marketing (3 hrs)
  • Marketing on Google & Youtube (3 hrs)
  • Marketing on Facebook, Instagram & LinkedIn (3 hrs)
  • Paid Advertising on Apps (1 hr)
  • Content creation tools (4 hr)
  • Campaign management process & tools (4 hr)
  • Email marketing process & tools (2 hr)

Course Highlights

  • 44 Hour-Course
  • Learning Modules – 34 Hrs
  • Practice Modules – 10 Hrs
  • Schedule: 4 Hours Every Weekend
  • On-premise – 60%
  • Online – 40%

Course Duration & Fees

The duration of this Certificate Program in Digital Marketing is 3 months and its price is INR 40,000.

Contact Details

Phone: +91 22 26042180 / +91 22 26049710 / +91 22 26044068 / +91 9372883739
Email: [email protected]

4. SP Jain School of Global Management 

best colleges for digital marketing In Lower Parel - SP Jain School of Global Management logo

SP Jain School of Global Management is an Australian business school that offers a modern, relevant, as well as hands-on global business education. It is known for offering undergraduate and postgraduate programs in multiple cities. The school is recognized as the world’s leading MBA program by prestigious international publications such as Forbes, The Economist, Times Higher Education–Wall Street Journal, and Financial Times. SP Jain graduates are known to have the skills and confidence to drive decision-making and face the global challenges of the 21st century.

SP Jain School of Global Management offers a digital marketing course known as Digital Marketing For Future Leaders. This course is designed to boost your skills in various areas of digital marketing. In this course, you will learn the latest digital marketing trends under the guidance of a specialist along with the most recent business practices. You will also learn how to create engaging online campaigns as well as target the desired buyer persona. Upon successful completion of this course, you will receive a Certificate of Completion from SP Jain School of Global Management.

Course Syllabus

Week 1: Follow The Trends
  • Trends in digital marketing
  • AI and CRM in delivering customer experience
  • Customer journey and marketing touchpoints
  • Campaigns and marketing automation
Week 2: Think Strategically
  • Your Aquarium experiment
  • Your Buyer Persona
  • Your Digital Engagement Canvas
  • Your Digital Audit
Week 3: EXECUTE
  • SEO Audit
  • E-commerce presence
  • Social Media presence
  • Let it fly!

Course Highlights

  • 30 Hours of Live Classes
  • Maximum Batch Size: 50
  • 3 Weeks (Monday – Thursday)
  • 2.5 Hours Per Session
  • 10 Hours Per Week
  • 20 Case Studies
  • 10 Hours of Hands-on Experience
  • 5 Projects

Course Fee & Duration

The duration of this digital marketing course is 3 weeks and its price is USD 650.

Contact Details

Phone: 022 6188 7600

5. Thadomal Shahani Centre For Management (TSCFM) 

best colleges for digital marketing In Lower Parel - TSCFM logo

Thadomal Shahani Center for Management (TSCFM) has over 60 years of teaching experience and it is part of the Shahani Group of Institutions. It is a leading business institution, ranked 3rd in the list of Universities offering Global Business Courses in India by Outlook Magazine. It is one of the few B-schools in Mumbai that offers the best international management education in India. It has also won many awards for its innovative teaching model, including the Clinton Global Initiative Award.

TSCFM offers an industry-oriented Digital Marketing course that is specially designed for students, working professionals, and freelancers. It will help you achieve the 6 qualifications in the span of 2 months including one from the UK. You can manage this course through a mobile app. It consists of a 360-degree curriculum that covers digital marketing, strategy & leadership skills.

Course Syllabus

  • Digital Marketing Ecosystem
  • Lead Management
  • Display Advertising
  • Social Media Strategy
  • Search Engine Optimization
  • Social Media Marketing
  • Search Engine Marketing—SEO to SEM
  • Email Marketing
  • Influencer Marketing
  • Digital Tools
  • Content Creation
  • EduQual, UK (SCQF 7)
  • Leadership Development Program
  • Language and Communication Skills (Written and Oral)

Course Highlights

  • Attend Lectures Now Online Via – Zoom
  • 6 Qualifications Within 2 Months (One From The Uk)
  • A Smart-phone Based Education &  Job Placement System
  • Live Industry Projects
  • Simulations & Flipped Classrooms
  • Curriculum Developed By Top Global Digital Companies
  • Assessments To Match Your Strengths & Ambitions To The Right Career
  • Guaranteed Internship & 100% Placement Assistance

Course Fee & Duration

The duration of this Professional Diploma in Digital Marketing is 2 months and the details regarding the fee structure of this course are not provided on TSCFM’s website.

Contact Details

Phone: +91 99300 88330
Email: [email protected]

Career Opportunities For Digital Marketing Graduates

There are many different roles in digital marketing where you can put your skills to good use. Here are five career opportunities for you to pursue after studying digital marketing:

1. Social Media Marketer

Social media marketing is all about controlling your business’ visibility on social media platforms such as Facebook, Instagram, Twitter, Linkedin, and Pinterest. A social media marketer is responsible for designing a social media plan for a business. A social media marketer’s responsibilities include formulating a social media strategy, producing relevant materials, publishing content, and monitoring key metrics such as follower engagement, reach, and impressions. 

Check out IIDE’s Online Social Media Marketing Course which will teach you about technical aspects of how to run as well as create social media marketing campaigns.

2. Content Writer

If you love writing on a variety of subjects and have expertise in this field, you can always pursue a career as a content writer. You don’t need a specific degree to become a content writer. Even if you are a blogger yourself, you can opt for a content writing job as many companies are in dire need of good content writers.

3. SEO Specialist

SEO specialists optimize websites for better ranking on search engine result pages (SERPs). They research the types of keywords searched on search engines, analyze existing website content, and asses the websites of competitors. They also make changes so people can find the company’s content faster as well as increase its website traffic. SEO specialists also use their knowledge of various programming languages, operating systems, and hardware platforms to improve website load times and make them more user-friendly. 

Check out IIDE’s Online SEO Course with Certification in which you will learn how to manage your keyword list and customize your website copy to better meet your company’s standards. The course will also explain how to monitor website analytics as well as collect and test data results.

4. Visual designer

Consumers are drawn toward websites and digital brands primarily because of their aesthetic appeal. Visual designers have the highest salaries in digital marketing in India as they are in high demand. Today every business needs an experienced graphic designer who is familiar with various graphic design tools and understands the basics of web development.

Check out IIDE’s Online Ad Designing Course with Certification which will teach you to influence consumer behavior with your ad designing. It will also provide you with various tips and persuasive advertising techniques to influence consumer behavior.

5. Content Marketer

Content is an important part of digital marketing and creating content for the web is known as content marketing. The job of any content marketer is to create valuable content and distribute it through the right channels to attract as well as retain an audience while increasing website traffic. A content marketer’s responsibilities include running a blog, copywriting, creating guest blogs, creating drip campaigns, and video production.

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FAQ – Frequently Asked Questions

Q. Which is the best digital marketing college in Lower Parel?

As mentioned earlier, Thakur College of Science & Commerce is the best digital marketing college in Lower Parel. The curriculum of their Bachelor’s in Digital Business Degree Program focuses on the latest business concepts and industry knowledge. They have also collaborated with 5 international universities for better placement of their students. 

Q. What is the job of digital marketers?

Digital Marketers are responsible for managing all marketing campaigns as well as promoting the company and its products. They play a key role in creating product awareness in the digital environment to increase traffic and acquire leads or customers.

Q. Is digital marketing a well-paid career?

A digital marketing job is one of the highest-paying jobs in Lower Parel and is also one of the fastest growing.

Q. What is a digital channel?

A digital marketing channel is a way of communicating with a target group on the Internet.

Q. How can I learn digital marketing for free?

Yes, there are many ways in which you can learn digital marketing for free. One of the best ways to do this is to attend IIDE’s free live masterclass.

Conclusion 

That’s it for our list of the 5 Best colleges for digital marketing in Lower Parel. We hope you enjoyed reading our blog and found it to be helpful in choosing the right college for digital marketing in Lower Parel.

If you want to advance your career in the field of digital marketing, consider taking IIDE’s Online Digital Marketing Course. With the help of this course, you can make yourself an expert in this field. It is a great place to start learning digital marketing where you will receive world-class study materials along with quality training. This course covers basic to advanced digital marketing concepts and it is more efficient than spending hours learning digital marketing from Google.

If you want to upskill yourself in various fields of digital marketing, but don’t have time to go for a fully integrated digital marketing course, check out IIDE’s short-term certificate courses. These short-term courses are designed to provide you with hands-on learning so that you can easily upskill yourself in your desired field of digital marketing. Each of these courses is led by an industry expert via high-quality video lectures and live sessions and will end with exams and assignments.

If you have any doubts or queries regarding digital marketing colleges in Lower Parel then let us know in the comment section down below. We’ll be happy to hear from you.

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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]

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