Looking for benefits of digital marketing in Sharjah? Or have a business and thinking of taking it online? The digital marketing world offers various opportunities which you can grab and flourish your business with. Wondering, how? Let’s find out.
There are 5 billion internet users and 4.65 billion social media users in the world as per Statista’s date of April 2022. As per Oberla data of 2021, an average person sends 415.5 minutes online every day.
Apart from scrolling reels or watching Netflix, a user spends a great deal of time making various purchase decisions and eventually making purchases.
In today’s world, marketing has been redefined as Digital Marketing. Unlike traditional marketing, people consider, compare and make purchases online. This has opened a treasure for the business to connect and target their potential customers online.
If you want to learn these digital marketing skills, you may check out the online digital marketing course offered by IIDE. This will help you upgrade your skills with practical learning.
Bonus Tip: But learning only about digital marketing when you want to master its nuances, won’t be enough. For this you may opt for IIDE’s short-term certification courses Here you may choose the niche that suits you the most and opt for the course accordingly.
But before we dive into the nuances and have a look at the benefits of digital marketing in Sharjah, let’s first understand what Digital Marketing is.
What is Digital Marketing?
Digital marketing is the process of promoting a brand through advertising to sell its products or services. It involves the use of online platforms to connect and reach customers. These channels may be social media, search engines, websites, and others.
Unlike traditional marketing, it is a new way to approach customers digitally. It allows you to connect to the customers anytime on the platform they are on. In today’s world, when the screen time of the customers is always high, this is the best place to target the customers.
There are many digital marketing tactics that you may include in your business. Some of these may include:
- Content Marketing
- Email Marketing
- Influencer Marketing
- Display Advertising
- Affiliate Marketing
These tactics will help you in the successful execution of digital marketing strategies and later in the accomplishment of your business goals.
Digital Marketing vs Traditional Marketing
Digital marketing significantly differs from the traditional way of marketing. Traditional marketing is static, digital marketing’s trends are introduced every now and then. In traditional marketing, there are no ways to specifically target potential buyers.
For instance, suppose you own a noodles brand and want to specifically target kids, it is, to be honest, not possible by traditional marketing. Because if you want to opt for paid advertising, you will end by advertising on television, radio, flyers, or hoarding. Therefore, you won’t be targeting only the kids but everyone.
Similarly, traditional marketing can cost you your hard-earned money even with your savings, and you won’t still know which strategy is working and which isn’t. This is because there are absolutely no metrics available in traditional marketing to measure the success or even the failure of any campaign.
But digital marketing has cleared up all these discrepancies. Let’s have a look at the benefits of digital marketing.
Benefits of Digital Marketing
1. Massive Reach
The most important benefit that digital marketing offers is its massive reach. You can target global as well as local customers right from your home. It has removed all the geographical barriers that caused hindrances while connecting to the audience in traditional marketing. Who thought this could be possible a few decades back?
Small business owners too, can target their potential customers now. It has opened a wide variety of opportunities for businesses now. It can help you gain greater visibility just by investing a little time and labour.
2. Customer Engagement At Every Stage
Earlier it was not possible to connect to the customer at the buying stage. Perhaps, because there was rarely any way to find out, understand and analyze at what stage they were. But thanks to digital marketing, now you can track the customer movement at every buying stage.
You can offer them discounts, coupons, or offers to persuade them to make a purchase. For more, you can also retarget them. Remember when you added a product to your cart but didn’t make a purchase? After some time, you must have seen its ad or received an email from the same brand. You can do that too!
3. Right Targeting
With digital marketing, it has become easier to segment your target audience. When targeting through Google or Facebook Ads, you can narrow down your audience to target only potential buyers. Options like age, income, gender, interest, and geography can help you better.
To make it, even more, simpler, if you have a customer database, you can just target them. This is because they might have filled out the forms while being on your website and given consent to receive the email. Now, you don’t need to worry whenever their preference or demand changes, because you can still target them.
4. Better Conversion Rates
In traditional marketing, there are no ways to track conversion rates. Suppose you paid for an advertisement on television but how will you know that a customer after seeing your ad went to the store to make the purchase? And if you don’t know which campaign is working and which isn’t, how will you optimize it?
But digital marketing got your back! Here you can instantly track who saw your ad and made a purchase after watching it. This way you can optimize an ad to make it better to yield good results and also take down those which aren’t working.
5. Evaluating The Success
Earlier there were no ways to measure the success of any campaign but this is not the case with digital marketing. Here, you can know everything about your campaign! Like who saw your ad, clicked it, went to the landing page, made a purchase, or left without making one and eventually your ROI.
Analytics software and social media platforms like Google Analytics, Facebook, and Instagram have made it possible to monitor your performance. However, digital marketing gives you many metrics to track and measure your success, you must spend your time only on those which are relevant to your business.
6. Save Your Pocket
Unlike traditional marketing, here you don’t need to spend your hard-earned money on television, radio, flyers or billboards, or even on campaigns that don’t provide the desired results. Here, after understanding the metrics, you can only spend on those which take you a step closer to your goals.
Not only this, through methods like PPC, you can spend money only when someone clicks on your ad. What more can one ask for? So instead of spending on conventional advertising platforms, you can spend advertising on social media platforms, websites, or others to save your money!
7. Easy to Adopt
It is highly misunderstood that digital marketing is difficult to learn and implement in one’s business. But do you know that it’s easier to digitally market your product or service than to market it traditionally? Though, if you want to dive deeper to master the nuances of digital marketing, it might get a bit complicated but it’s worth it.
Concepts like Search Engine Optimization, Google or Facebook Ads, Data Analytics, and Marketing Automation are a little tricky to understand and learn but these are the most in-demand and paid digital marketing skills. If learned, this will make your work easier and simpler.
8. Various Content Types
Another advantage that digital marketing offers is the variety of content. Through this varied content, you can build your campaign better and create brand awareness. Blogs, ebooks, podcasts, webinars, and whitepapers are some of the content that you may use.
While some content may suit one platform, others won’t. So, you must create separate content for varied platforms and must spend time making strategies to make your campaign more successful. With that, you can also explore different content to see if that works better than the current one.
9. Make Changes Whenever Desired
Digital marketing offers you the benefit of making changes wherever desired. You can update your blogs once published, social media posts, or in the PPC campaigns if desired. Thus, it gives you the power to make the maximum effort to achieve the desired results.
But it was almost impossible to make changes in the conventional way of marketing. Suppose, you paid for a television advertisement and want to make changes once it went live, or if you paid for flyers or billboards and want to make changes now, how difficult or rather impossible it could be? But, digital marketing has made this simple and easy for you.
10. Better Customer Experience
Customers are the pillar of any business. Once the customer is gone, the end of your business is inevitable. So, it is very important to leave no stones unturned to elevate your customer’s experience. Once the loyalty of the customer toward your business is built, they will most probably recommend you to their friends and family.
Therefore, make your website mobile-friendly, make sure it takes as much less time in loading as possible, make the content SEO optimizes, and your content engaging and value driven. Use the metrics to understand customer behaviour and make giving the best customer service your priority.
Benefits of Digital Marketing in Small Businesses
1. Benefit Yourself from Local Directory
For small businesses, the local directory can be a game changer. All you’ve to do is list your business with relevant details like email, phone number, address, working hours, directions, and others. This will help you connect with the customers looking for your products or services.
Once you’re approved, you may update and manage your listing anytime. Local advertising helps you find customers that are close to your business place. Make sure your message is tailored to someone physically present near your shop.
2. Stand Strong in the Competition
It is always a misconception that being a small business, you cannot face the bigger players in your industry. But now it’s not the case. Now, digital marketing offers you the opportunity to face your competitors. Wondering how?
Big businesses, without a doubt, throw huge sums of money to remain in the business but it is not always about the money. If you focus on providing value to your customers in the sense of content, products, or service, you still have a chance. All you have to do is to optimize your content as per the algorithm and you will rank higher and grab more attention.
3. Power of Social Media
Social media carries immense power in today’s world. Even if you don’t want to spend your money on the ads, you may still create brand awareness and visibility with the help of social media platforms. You can target even those potential customers sitting in another country.
Focus on creating engaging and high-quality content regularly. But you must not limit yourself to only one social media platform. You should target all the social media platforms where your customers are and keep posting the content consistently. A well-planned social media strategy will help you work better.
4. Work While You Sleep
As human beings, it’s impossible for us to work 24/7 without sleep, rest, or food and work incessantly to promote our business. But the internet never sleeps nor does the well-optimised content. It will generate sales 24/7 even when you’re sleeping. This means all your assets will be reachable to people all over the world at any time.
For this, you must work effectively on your website or any assets. The time invested to make your assets more worthy will benefit you in the future. And what after that? Your assets will act as your salesman and will get you new clients 24/7.
5. Automate Your Business
Another benefit that digital marketing offers is to automate your business. No matter what your business or strategy is about, there’s always technology to make your work easier. This saves your time and energy to invest in the core duties and values.
Like, you may use a content calendar for social media posts and schedule it, so that you don’t have to take the trouble of posting it, all by yourself. Also, you may automate sending personalized emails to your prospective buyers or send automatic replies to all their queries.
Careers in Digital Marketing
Digital marketing is one of the lucrative career options which you may opt for. From Social Media Manager to Data Analytics, it gives you a never-ending list of career opportunities you can grab. This can be a plus point if you love to explore and are driven by curiosity to learn more.
Don’t believe us? Let’s have a look at the job opportunities available in UAE:
As it’s a belief to believe what you see and numbers speak. These are the number of digital marketing opportunities for you to grab. Though the pandemic has changed everything, in terms of digital marketing, it has set the bar higher, resulting in many career opportunities.
Isn’t it surprising that the IT industry is worth $5 trillion while the digital marketing industry is worth $460 million? And without a second thought, these numbers will grow with time.
Now being digitally present for the business, is a necessity with an opportunity. To stay in this race, you must learn as many skills as you can with acing them all. The more knowledge of skills and tools you have, the more salary you may expect.
If you are someone who loves writing, designing, numbers, visuals, or social media, this field is just for you! All you need to do is never stop learning. So buckle up and be ready to be a part of this exponentially driven industry!
FAQs – Frequently Asked Questions
Q. Is digital marketing a good career in the UAE?
Ans. Digital marketing is the best and largest growing industry in the UAE. As it is a developed nation with a high number of internet users and businesses, it’s a good career opportunity to grab.
Q. How much do digital marketers earn in UAE?
Ans. In UAE, the average salary of digital marketers is AED 4,398 per month. But the more experience, skills and knowledge of the respected niche with the required tools you have, the better salary you may expect.
Q. Is digital marketing a hard job?
Ans. It depends if you love and are passionate about it or not. Though a part of digital marketing is techy and if one goes into depth, it may get a little complicated but if you’re curious to work and are dedicated, then it’s not a hard job.
Q. Which skill is best for digital marketing?
Ans. The most in-demand digital marketing skills are SEO Specialist, Content Marketer, Social Media Marketer, Data Analyst, Web Developer, Email Marketer, and Copywriter.
Q. Is coding necessary for digital marketing?
Ans. No, coding is not necessary for digital marketing but if you want to become a web developer then it is. This is because it’s a technical field that needs a thorough knowledge of languages like HTML, CSS, and others.
Digital marketing is a universe in itself. It has various aspects to learn and try on. Though it will be a little difficult to try it on your business if you’re new to this. But keeping in mind the benefits it offers, trying it can change your business for good. No matter even if you have a small business, it still can help you in generating leads and even sales.
If you’re looking forward to making a career in digital marketing after seeing its benefits, you may check out the MBA Level Digital Marketing Programme. With 2 months of internship, you’ll learn all the digital marketing skills needed to get you a good job.
We hope you had a great time reading this blog and it has enlightened you about the benefits of digital marketing in Sharjah. If you have any queries or doubts, please let us know in the comments below.