Do you want to grow your business? Then Search Engine Marketing or SEM is a necessity. In an increasingly competitive world, it has never been more important to advertise online. With an increase in the number of potential customers searching for products and services online, SEM has become a crucial Digital Marketing strategy for increasing your company’s reach. Everyone is trying to attract people towards their products or services. If you want to do the same, then SEM provides a very good way to attract these people towards your brand.
Take the example of Volkswagen. It runs google ads like this:
Whenever someone searches for Volkswagen cars online, they immediately see this ad at the top of the search results. The user will immediately click on this and go to the website.
As you can see, the Volkswagen-downtown webpage has around 2K visitors a month. A lot of them must have come from the ads. These visitors spend more than 17 minutes on an average browsing on the website. Volkswagen has a chance to influence these users through the content on their site and convert them into sales.
E-commerce sites like Flipkart and Amazon too run ad campaigns to reach out to users.
If a user searches for a product online, these sites run ads to tell the users that the product is available on their site. If these ads were not there at the top of the search engine results, the user would have gone to some other website.
It doesn’t matter whether you are an established brand or a start-up. Everyone can do Search Engine Marketing and reap its benefits.
If you are hesitant about spending on these ads, don’t be. Google Economic Report businesses make an average of $2 in income for every $1 they spend in AdWords. That sounds enticing, doesn’t it?
Benefits of running a successful SEM Ad Campaign
Google Ads currently offers the largest paid search network. It provides businesses the opportunity to show their advertisements to targeted users in the search results and on other websites. The Yahoo Sponsored Search program, Bing Ads and other search engine ad programs to work similarly. Here are 7 advantages of using Search Engine Marketing:
Paid Advertising in Search Engines is a viable online marketing strategy which offers businesses a great amount of flexibility and control for their advertising campaigns. It can be used as a temporary, seasonal or long-term marketing strategy. You can tweak it to work with current trends or adapt it to work a long time for you.
It helps you stay Visible
It is proven that seeing Search Ads makes people remember your brand more.
These ads, in addition to increasing your traffic, clicks, and conversions, is also a very efficient way to tell consumers about your brand. To test this, Google collaborated with Ipsos to do research across 12 verticals, right from retail to automobiles too. They found that search ads lift top-of-mind awareness by an average of 6.6%.
When you advertise on search engines, your company name is clearly visible on the top of search results. This increases the number of people your business is visible to. Every time a user searches for the products or services you offer, your brand will always appear before them. When people keep seeing your name on the top, it increases the brand recall value.
It targets consumers at the right time
The ads are visible to the customers when they are actively looking for the solutions you offer. They need your product or service, that is why they are searching for it online. When your business is in front of them at this time, there are high chances that they will engage with you and convert into sales.
You Can Control Your Spending
Monthly budgets can be monitored closely and changed as per requirements. You can set how much you want to spend on these ads. You can change this ad spends any time, depending on your budget analysis.
You Can Track Its Effectiveness
You can track how your ads perform. This enables you to judge how effective they are at attracting potential customers. For example, you can track the number of times people have taken an action after seeing your ad, such as clicking it, asking for directions or placing a phone call from it. This information is useful when you want to adjust your ad budget to improve the ad performance.
It Helps You To Remarket Your Audience
If some of your potential customers have engaged with your brand but have not converted, they need some more incentive. This push can be provided by showing ads specifically to these people. This provides them an opportunity to further engage with your business and take the decision to purchase your product or service. All this is possible only if you do SEM.
It Gives Faster Results Than SEO
Every company needs to be visible to users online to get business. However, ranking high organically is a time consuming and a tedious task. Though proper optimization of the web pages and availing credibility from authorized domains through backlinking can bring good results organically, it takes time.
With SEM, companies can get results much faster. Obviously, there is some competition here as well. However, the good news is that if you have a proper bid amount, a good quality score of the keyword (i.e. good ad relevancy), and an amazing landing page experience, you can rank immediately on the top of paid results. Hence, proper optimization can bring in great ROI, in a much shorter duration than the time taken to rank organically.
The digital landscape has undergone a tremendous transformation. With the shift of marketing from traditional to digital, a greater number of businesses have made their way towards the internet. This has made the internet the hotbed of intense competition. Apart from brands, even the customers are increasingly relying on the internet to make their purchasing decisions.
Therefore, it becomes crucial for businesses to stand out from others and reach out to the target audience.
If you want to learn how to do successful SEM or if you want to train your employees to run great online Ad campaigns for you, get in touch with us today.
If you have some examples of brands that have been reaping the benefits of Search Engine Marketing, share them with us in the comments below.