The Challenge

Volkswagen is one of the top German automotive brands & Europe’s largest automotive manufacturer. Since their foray into the Indian market, they have expanded their portfolio with a series of car launches ranging from best–selling models to legendary brands. Volkswagen continues to develop vehicles which foresee the future & are tailored to the needs of the Indian market.

With the onset of Covid, the salon business had suffered a blow and that’s when Godrej Professional decided to upskill their hairstylists & hair colorists by teaching them how to leverage the power of Instagram to create a more engaging presence and reach a wider audience online.

The Solution

Godrej Professional worked with IIDE to create a customized digital program that met the unique needs of the salon business. The aim of the program was to empower hair stylists & hair colorists by teaching them tips and tricks on how they can improve their online presence and how they can use different editing software to create thumb-stopping creatives.

600+ hair stylists & colorists were trained virtually on Zoom and IGTV. IIDE decided to conduct the training in both English and Hindi keeping in mind the diverse background of participants.

The Result

After the training, the stylists went on to apply the learnings and increase their presence on social media. They saw a huge boost in the number of followers, people started engaging with them which eventually led to their business coming back on track.

90% of the trainees voted for an increase in their social media followers

They really loved the Intricate targeting options available on Facebook Ads Manager, Lead generation via Social Media platforms

4.5/5 is the average rating given by stylists


Very Enriching Course!

“A very enriching course & a break in terms of our daily routine. We learned about the easy access to the Digital Marketing tools & the easy access to a host of data which will help our business. The faculty explained the entire process of Digital Marketing very well. We really enjoyed the details.”

Nishant Manjeshawar
Key Accounts Manager, Volkswagen

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