The Challenge

Volkswagen is one of the top German automotive brands & Europe’s largest automotive manufacturer. Since their foray into the Indian market, they have expanded their portfolio with a series of car launches ranging from best–selling models to legendary brands. Volkswagen continues to develop vehicles which foresee the future & are tailored to the needs of the Indian market.

Volkswagen wanted to establish itself as a Digital Leader to optimize digital campaigns for Lead Generation & Quality Conversions.

The Solution

Volkswagen sought to enhance the Digital Marketing skills of their Area Sales Managers. The participants were trained to leverage facebook for organic & paid marketing, coupled with content calendar planning and execution. Strenuous topics were made easy to understand along with imparting industry knowledge and in-depth insights into the digital marketing world.

A plethora of topics from Content Strategy Planning to Media Planning & Buying and more were covered by our content experts in this corporate training.

The Result

The participants – Area Sales Managers – reflected after the training that the approach and delivery of the digital training was customized to solve the challenges faced by them at dealer level. They were eager to apply the learnings to daily tasks and achieve higher conversion ratios.

80% of employees believed that the training helped them gain more insight into digital practices, which they were unaware of previously

90% of the employees suggested that the learning shared at the training was very relevant and they were able to apply it to their daily tasks

4.6/5 is the average rating given by area sales managers


Very Enriching Course!

“A very enriching course & a break in terms of our daily routine. We learned about the easy access to the Digital Marketing tools & the easy access to a host of data which will help our business. The faculty explained the entire process of Digital Marketing very well. We really enjoyed the details.”

Nishant Manjeshawar
Key Accounts Manager, Volkswagen

Digital-Marketing-Corporate-Training-Testimonials-Armaiti Irani


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