The Challenge

Publicis is a full-service digital advertising agency that serves a wide range of local and global clients and offers a comprehensive range of services including advertising, design and importantly a strong digital presence. Aware of the fast pace of digital, Publicis thought that they need to upskill their employees in key digital marketing topics so that they can provide 360 degree marketing solutions to their clients/connect with the clients on new levels.

The Solution

In order to enhance the on job digital capabilities of employees, a customized training program was prepared in collaboration with IIDE which included case studies and activities to explain key digital marketing concepts.

Around 200 employees including executives and senior managers were trained virtually on Zoom. The training program was conducted over a period of 3 months (115+ hours).

The Result

After the training, the stylists went on to apply the learnings and increase their presence on social media. They saw a huge boost in the number of followers, people started engaging with them which eventually led to their business coming back on track.

90% of the trainees voted for an increase in their social media followers

They really loved creating an impact on their Instagram followers, various editing tools to elevate their Instagram profiles

4.5/5 is the average rating given by stylists

79%

of businesses use Digital Marketing to upscale their business

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