OYO – Digital Marketing Strategy For OYO Rooms

OYO has absolutely revolutionised the way the hotel industry functions in India! Initiated as a small start-up, it has grown to be a huge company in the hospitality sector. But how did they do this? And more importantly, how will they grow from here? Two of IIDE’s students, Anurag Gawande and Ratul Ramchandani, attempt to answer these questions. They’ve had a go at OYO’s Digital Marketing Strategy.