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For the Netflix marketing strategy (CRO) case study, the students at IIDE explored the company’s present digital marketing strategy and identified the problem areas in which the company can benefit from implementing certain changes and coming up with practical solutions.
Netflix is the renowned streaming giant that everyone today is aware of. Netflix has carved its mark in the history of OTT streaming platforms and is continuing to grow every day. Let’s dive into a brief history of Netflix to know how they achieved this success.
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Updated on: Sep 4, 2024
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.
Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.
Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.