Name: Full Marketing Strategy Of Netflix - Updated In 2025 | IIDE
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<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2>Conclusion</h2><p><span style="font-weight: 400;">Netflix is a unique, well-established company in a country like India. It has so far understood its target audience well and positioned itself accordingly. Their current marketing strategy is clearly at par for a brand of its reputation and size.&nbsp;</span></p><p><span style="font-weight: 400;">After extensively researching and inspecting their digital marketing strategy- which already was very impressive- with our provided solutions and suggestions it would help take the brand further to the next level by improving Netflix’s conversion rates.&nbsp;</span></p><p><span style="font-weight: 400;">Using digital marketing as a medium to promote themselves is an excellent way to grow their customer base. With the advent of technology, the world today has seen growth in the field of digital marketing. If you are interested to know more about this field and wish to upskill yourself, check out the </span><a href="https://iide.co/online-digital-marketing-course/?swcfpc=1"><span style="font-weight: 400;">3 Months Advanced Digital Marketing course</span></a><span style="font-weight: 400;"> to know more.</span></p><p><span style="font-weight: 400;">We hope this blog on the Marketing Strategy of Netflix has given you a good insight into how the company went from a once failing business to the world’s largest streaming platform for movies and shows.&nbsp;</span></p><p><span style="font-weight: 400;">If you enjoy in-depth company research just like this, check out our </span><a href="https://iide.co/case-studies/swot-analysis-of-suzuki/?swcfpc=1#:~:text=IIDE%20Knowledge%20portal."><span style="font-weight: 400;">IIDE Knowledge portal</span></a><span style="font-weight: 400;"> for more fascinating case studies.</span></p><p>Thank you for reading and if you any thoughts on the matter, please share with us in the comment sections below.</p></div></div>

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<p>For the Netflix marketing strategy (CRO) case study, the students at IIDE explored the company’s present digital marketing strategy and identified the problem areas in which the company can benefit from implementing certain changes and coming up with practical solutions.</p><p>Netflix is the renowned streaming giant that everyone today is aware of. Netflix has carved its mark in the history of OTT streaming platforms and is continuing to grow every day. Let’s dive into a brief history of Netflix to know how they achieved this success.</p>

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