Post Graduation Program in Digital Marketing & Business Strategy.
Students Centric
Placements Report
Trackable results, real numbers
Reviews
Proven success, real voices
Trainers
Expert-led, Industry-Driven Training
Life at IIDE
Vibrant Spirit student life
Alumni
Successful Journeys, Inspiring Stories
Learning Centre
Webinars
Blogs
Case studies
Live, Interactive Masterclasses
Fresh Insights, quick reads
Real-life, Industry relevant
More
Hire from us
Hire Top Digital Marketing Talent
Work with us
Join Our Team, Make an Impact
Customised Training
Personalised digital marketing training for your company
Refer & earn
Simple, easy rewards
Contact us
Get the answers you need
About us
Know more about IIDE
Explore all course options
FOR FRESH GRADUATES
Post Graduation Program in Digital Marketing & Business Strategy- Ideal for Age: 20–25 Years
Can’t decide? Explore all our
Digital Marketing Courses
- Ideal for AI Enthusiast
MBA - Level
India's #1 PG Program in Digital Marketing & Business Strategy
An AI-driven program built to create marketing specialists and business leaders the industry is hiring for.
On Campus
11-Months
100% Placement Assistance
Early Bird Deadline: 15th April, 2026
Platform Certifications:
Industry Certifications:
PG Program in Digital Marketing & Business Strategy Cohort Details
Mumbai Campus
Batch Capacity
Application Deadline
Batch Starts
Batch Type
Delhi Campus
Batch Capacity
Early Bird Deadline
Batch Starts
Batch Type
Choose your path. Digital Marketing in both. Business Strategy in one.
Pick the program that matches your career goal.
For the Leader
PG in Digital Marketing & Business Strategy (PGDBS)
Learning Duration: 1000 Hours
- Built for: Those who want to run the room, not just the campaign
- What you learn: Digital marketing, AI strategy, P&L management, sales and entrepreneurship
- Outcome: Business roles at India's top brands and startups
For the Specialist
PG in Digital Marketing (PGDM)
Learning Duration: 750 Hours
- Built for: Those who want to master every digital marketing channel
- What you learn: Performance marketing, SEO, content, social media, analytics
- Outcome: Marketing roles at top digital agencies
Your career in digital marketing and business starts here.
Everything you need to make your decision in one brochure.
Outcomes that speak for themselves
From performance marketing roles to brand strategy and business leadership, here's where our students land.
Nitin Thakur
Account Executive,
Works with:
Shivam Arora
Ecommerce Executive,
Works with:
Divya Pawar
Performance Marketing,
Runs ads on:
Vanshika Sharma
Content Lead,
Manages Channels:
Harsh Singh
Executive,
Works with:
Nishi Veera
Junior Brand Manager,
Works with:
Tanishka Gujral
Programmatic Exec,
Works with:
Jainam Vyas
Sr. Analyst,
Works with:
Charmi Shah
Sr. Marketing Analyst at HiveMinds
Dhruvil Chheda
Proprietor at Fiona Apparels
Aditya Kaushik
Media Performance Analyst at Publicis Global Delivery
Mouthshut
Shiksha
Trustpilot
Collegeduniya
Learn from the industry, not just about it
Gain insights from working professionals behind India’s top digital brands, agencies, and creator ecosystems.
Srijan Virmani
Senior Brand Manager,
Worked for:
Rajat Jadhav
Founder,
Ranveer Singh backed wellness brand redefining men's health
Soham Bhagnari
Sr. BD Manager,
Worked for:
Mansi Arora
Assoc. VP,
Worked for:
Rohan Mehta
CEO,
Client roster:
Kapilesh Prakash
Sr. Vice President,
Previously worked for:
Prateek B
Founder & CEO,
Worked with:
Dhruvesh Gandhi
Performance Lead,
Previously worked for:
The program shapes your career. The culture shapes you.
Be a part of events, clubs and a community that pushes you to lead.
A curriculum built for AI & the Business world
Designed around what the industry demands today and where it's headed tomorrow.
Marketing Foundations & Brand Strategy
Build your marketing base and position a brand from scratch.
ChatGPT
Claude
Perplexity
Miro
The Media AntChatGPTClaudePerplexityMiroThe Media AntWhat You'll Learn:
- Marketing Fundamentals & Digital Media Landscape
- Consumer Research & Audience Segmentation
- Brand Strategy Identity & Positioning
- Marketing Funnels & Campaign Planning
- Integrated Digital & Traditional Marketing
Conduct a complete market research study and build a brand positioning strategy
Content Creation & Social Media Marketing
Create high-impact content and grow audiences across platforms.
DaVinci Resolve
Midjourney
CapCut
HeyGen
Meta Business
ElevenLabsDaVinci ResolveMidjourneyCapCutHeyGenMeta BusinessElevenLabsWhat You'll Learn:
- Content Strategy Storytelling & Copywriting
- Video Production & Editing
- AI-Powered Content Creation
- Social Media Growth & Analytics
- Influencer Marketing & Reputation Management
Plan and execute a complete content and social media campaign using AI tools
Kinnect Co-Certification
Konnect Insights Co-CertificationKinnect Co-CertificationKonnect Insights Co-CertificationKinnect Co-CertificationKonnect Insights Co-CertificationKinnect Co-CertificationKonnect Insights Co-CertificationPerformance Marketing & Search Growth
Run paid campaigns and rank everywhere - Google, AI, App Store
Google Ads
Meta Ads
Semrush
Ahrefs
Amazon Seller Central
SurferSEOGoogle AdsMeta AdsSemrushAhrefsAmazon Seller CentralSurferSEOWhat You'll Learn:
- Meta, LinkedIn & Google Ads Campaigns
- eCommerce Advertising
- Media Planning & Programmatic Advertising
- SEO & Content Optimization
- AI Search Optimization (AEO/GEO) & Digital PR
- App Store Optimization
Launch and optimise paid and organic campaigns to drive traffic, leads and sales
Google Ads Certification
Meta Ads Certification
HubSpot SEO Certification
Amazon Ads CertificationGoogle Ads CertificationMeta Ads CertificationHubSpot SEO CertificationAmazon Ads CertificationAnalytics, Growth & Career Readiness
All of the above is included in both programmes. The following is exclusive to PGDBS.
Google AI Studio
Looker Studio
Hub-Spot
Mail chimpsGoogle AI StudioLooker StudioHub-SpotMail chimpsWhat You'll Learn:
- Marketing Analytics & Data Tracking
- CRM Automation & Lifecycle Marketing
- Lead Generation & Conversion Optimization
- Marketing Dashboards & Attribution
- Personal Branding, Portfolio & Career Preparation
Build marketing dashboards, automate customer journeys and develop a professional portfolio
Google Analytics Certification
WebEngage Co-CertificationGoogle Analytics CertificationWebEngage Co-CertificationGoogle Analytics CertificationWebEngage Co-CertificationGoogle Analytics CertificationWebEngage Co-CertificationPGDBS includes everything above, plus additional course modules.
E-Commerce Management
Master marketplace operations and build a thriving online store
Amazon Seller Central
Shopify
Helium10
Nykaa Seller Portal
Myntra PartnerAmazon Seller CentralShopifyHelium10Nykaa Seller PortalMyntra PartnerWhat You'll Learn:
- E-commerce Ecosystem (D2C Marketplaces & Quick Commerce)
- Marketplace Operations & Listing Optimization
- Marketplace SEO & Conversion Optimization
- Shopify Store Setup & Operations
- Quick Commerce Growth Strategies
Manage and optimize an e-commerce brand across marketplaces, Shopify and quick commerce platforms
Amazon Seller UniversityBusiness Analytics & Decision Making
Read the numbers and make smarter, faster business decisions
SQL
Power BI
Google SheetsSQLPower BIGoogle SheetsSQLPower BIGoogle SheetsWhat You'll Learn:
- Unit Economics & Business Metrics
- Financial Analysis & P&L Management
- Forecasting & Business KPI Tracking
- Inventory Planning & Demand Forecasting
- Business Intelligence Dashboards
Understand business metrics and build a complete business analytics dashboard
Microsoft Power BI Learning PathBusiness Strategy, Growth & Revenue
Build strategies that scale and revenue engines that convert
Notion
HubSpot CRM
Freshworks CRMNotionHubSpot CRMFreshworks CRMNotionHubSpot CRMFreshworks CRMWhat You'll Learn:
- Market & Competitive Analysis
- Product Strategy & Go-To-Market Planning
- Growth Frameworks & Experimentation
- CRM Lead Management & Key Account Strategy
- Enterprise Sales & Marketplace Partnerships
Build growth strategies and revenue plans for scaling digital businesses
HubSpot CRM CertificationAI, Entrepreneurship & Innovation
Think like a founder and build with the tools of tomorrow
ChatGPT
Zapier
Make
N8N
GammaNotionChatGPTZapierMakeN8NGammaNotionWhat You'll Learn:
- AI Agents & Workflow Automation
- AI Product Development & Internal Tools
- Founder Mindset & Startup Execution
- Startup Finance & Fundraising
- Investor Pitching & Business Presentation
Create a mock D2C startup and build AI-automated business systems
PGDM vs PGDBS — Which one is the right choice for you?
Digital marketing in both. Business strategy in one.
Digital Marketing
Digital Marketing & Business Strategy
Digital Marketing
Digital Marketing & Business Strategy
Get the IIDE campus experience
Walk into your nearest IIDE Campus for a free 1:1 session
Chat with an expert about your career in digital
Experience the campus vibe before you commit
Address: Girls Education Society, IIDE Campus, AGES, SV Road, near Andheri Station, Andheri West, Andheri, Mumbai, Maharashtra 400058
View on Map>
Address: 2nd & 3rd Floor, Metro Exit no. 4, E-30, above Regal Shoes, behind McDonalds, South Extension II, New Delhi, Delhi 110049
View on Map>
IIDE Alumni = Your Future Network
Join 10,000+ IIDE alumni working as marketers, entrepreneurs & leaders across agencies, brands and startups.
Bidisha Kanjilal
Sr. Brand Associate,
Works with brands like:
Chintan Mehta
Assoc. Dir. - Strategy,
Works with brands:
Raj Manek
Exec. Ecom Marketing,
Works with brands:
Ekta Jamnani
Assistant Manager D2C,
Worked at:
Sthita Patnaik
CM - Business Strategy,
Worked at:
Anant Gupta
Founder & CEO,
Clientele includes:
Sahil Saxena
Creative Strategist,
Worked with:
Deuben Alvares
Ecommerce Manager,
Manages brands like:
Don't just learn AI, build with it
See how IIDE students are using AI to simplify and automate their work.
Inside the IIDE experience
Your 11 month journey at a glimpse.
Direct access to CMOs, founders & senior strategists who've built real brands.
- SuperSessions & Masterclasses with top brand builders & business leaders
- Industry visits: Shadow the people running India's leading companies
- Mock interviews: 1:1 sessions with industry professionals
An AI-integrated curriculum covering marketing, strategy, finance & operations.
- Learn e-commerce, sales, analytics & entrepreneurship, end to end
- Go beyond AI tools, learn integration, automation & system building
- Real case studies taught by practitioners across verticals
No textbooks, no blackbooks, learn through real assignments and live projects.
- Google Non-Profit Marketing Immersion: Handle $10k worth of Google Ad Spends
- Hackathons that test your thinking & ability to perform under pressure
- Solve real brand problems & pitch to an industry jury
Selection and Admission Process
Start by telling us who you are, what drives you, and where you want to go.
A short, intuitive assessment to understand your thinking, creativity, and problem-solving approach.
A focused conversation to evaluate your ambition, clarity, and fit for the program.
EMI Partners
Enjoy no-cost EMIs with flexible payment plans from 6 upto 24 months
PG in Digital Marketing
EMI starts as low as:
₹30,301/month
Duration
11 Months
EMI Partners
Enjoy no-cost EMIs with flexible payment plans from 6 upto 24 months
