Question 1

Q. Is there a postgraduate course in digital marketing?

Accepted Answer

Yes, there is a Postgraduate in Digital Marketing &amp; Strategy, and IIDE offers an 11-month India-only MBA-level PG Programme. Since digital marketing is a relatively new specialisation, mostly included in MBA in Digital Marketing programmes, practical post-graduation courses in digital marketing like IIDE are still rare.

Question 2

Q. Is a postgraduate programme in digital marketing worth it?

Accepted Answer

If you're aiming to build successful brands, then IIDE's PGDM in Digital Marketing &amp; Strategy is absolutely worth it. With industry exposure and professional training, you will gain the expertise to plan and execute campaigns across all digital platforms effectively.

Question 3

Q. Can I do a PG in Digital Marketing & Strategy without any work experience?

Accepted Answer

Yes, you can pursue a PG Diploma in Digital Marketing without prior work experience. IIDE's 11-month Post Graduation in Digital Marketing &amp; Strategy programme welcomes fresh graduates.

Question 4

Q. Can I do a PG in Digital Marketing after a B.Sc?

Accepted Answer

Yes, a marketing background is not necessary to enrol in a Postgraduate Diploma in Digital Marketing. If you come from a scientific field, you can still excel by specialising in performance marketing through IIDE's Post-Graduation in Digital Marketing &amp; Strategy.

Question 5

Q. Can I do a Postgraduate in Digital Marketing & Strategy without taking any entrance exam?

Accepted Answer

At IIDE, you don't need to take exams like the GMAT or CAT to pursue a Postgraduate in Digital Marketing &amp; Strategy. However, you will need to take the IIDE Admissions Test, followed by a personal interview if selected.

Question 6

Q. Where is IIDE's campus in Mumbai?

Accepted Answer

IIDE's PG in Digital Marketing &amp; Strategy course campus is located in Andheri West, Mumbai. This campus is 5-minutes away from the local railway station. To get directions, click here.

Question 7

Q. Where is IIDE's campus in Delhi?

Accepted Answer

In Delhi, IIDE's PG in Digital Marketing &amp; Strategy course campus is located in South Extension and is a 5-minute walk from the nearest Metro Station. To get directions, click here.

Question 8

Q. Does IIDE provide scholarships for their PG in Digital Marketing & Strategy Programme?

Accepted Answer

Yes, IIDE offers scholarships up to ₹ 1,00,000 for students in the Post Graduate in Digital Marketing &amp; Strategy programme who have scored a 7.5 CGPA or 75% in their last exam.

Question 9

Q. What is the fee for IIDE's Post Graduation in Digital Marketing & Strategy Programme?

Accepted Answer

The fee for IIDE's PG Courses in Digital Marketing &amp; Strategy is ₹ 6,45,000, with flexible payment plans, including a low-cost EMI starting from ₹31,511*.

Question 10

Q. Is there a Batch transfer fee?

Accepted Answer

Yes, students will have to pay a batch transfer fee and the difference in the tuition fees, if any, at the time of readmission. Students can apply for a batch transfer within 180 days from the date of the orientation of said PG in Digital Marketing &amp; Strategy by writing an email to the course management team at pgpdm@iide.co. To know more, read the terms and conditions.

Question 11

Q. What is the difference between a Post Graduate Diploma in Digital Marketing and a Master's Degree?

Accepted Answer

A post graduate diploma in digital marketing is a specialised program focused entirely on equipping students with practical skills, tools, and strategies needed for a career in digital marketing. It is career-oriented and includes hands-on training, live projects, and industry certifications. In contrast, a master’s degree provides a broader educational scope, covering theoretical and research-oriented topics alongside practical modules. A post graduate programme in digital marketing is ideal for individuals who want a faster route to job readiness in this field.

Question 12

Q. Do post-graduation courses in digital marketing include soft skills training?

Accepted Answer

Yes, many post-graduation courses in digital marketing, such as the one offered by IIDE, include soft skills training. These courses often cover topics like effective communication, presentation skills, and teamwork to ensure students are well-prepared for leadership roles and professional interactions.

Question 13

Q. Can I pursue a post-graduation in digital marketing programme part-time or while working?

Accepted Answer

Yes, a post-graduation in digital marketing programme is designed to be flexible, with options like weekend classes available. This allows working professionals to upskill while continuing their job, making it an ideal choice for those seeking career advancement.

Question 14

Q. How is progress evaluated during IIDE's PGDM in Digital Marketing?

Accepted Answer

In IIDE's post graduate programme in digital marketing, progress is evaluated through a combination of practical assignments, live projects, quizzes, and a final capstone project. These evaluations ensure that students not only grasp theoretical concepts but also gain hands-on experience in real-world digital marketing scenarios.

Question 15

Q. Does IIDE provide placements?

Accepted Answer

As part of their PG in Digital Marketing &amp; Strategy programme, IIDE offers placement assistance to students who meet the defined eligibility criteria for the programme. Students who do not meet the required eligibility criteria are added to the Professional Development Programme (PDP). Upon completion of the PDP, students are reassessed and provided with placement support based on their results. The PDP is student-friendly and provides all the resources and tools required to prepare students for eligibility for placements. With more than 250 hiring partners, 9 out of 10 students get placed and typically recover their fees within the first year of employment.

Question 16

Q. What is the starting salary after a PG in Digital Marketing & Strategy?

Accepted Answer

According to AmbitionBox, the average starting salary after a Postgraduate in Digital Marketing &amp; Strategy is INR 3.5 LPA. As compared to the industry, IIDE has a track record of placing students at an average CTC of INR 5 LPA with a 40% higher growth rate than the industry average.

Question 17

Q. What are the placement opportunities after this Post Graduation in Digital Marketing & Strategy?

Accepted Answer

After completing IIDE's Post Graduation in Digital Marketing &amp; Strategy, you will be eligible for mid-to-senior roles such as Social Media Strategist, SEO Analyst, or Paid Media Analyst, depending on your experience and company. Major recruiters include Publicis Group, Nykaa, Rebel Foods, and Times of India.

Question 18

Q. What career opportunities are available after completing a Post Graduate Diploma in Digital Marketing?

Accepted Answer

After completing a PG in Digital Marketing &amp; Strategy, you can pursue roles such as:Digital Marketing ManagerSocial Media StrategistSEO SpecialistContent Marketing ManagerPaid Ads AnalystE-commerce Marketing SpecialistDigital Marketing Consultant

Question 19

Q. Can I pursue the PG programme over the weekend?

Accepted Answer

Yes, IIDE offers a weekend batch for working professionals and entrepreneurs, making it convenient for those balancing a job alongside their PG courses in Digital Marketing &amp; Strategy.

Question 20

Q. Does IIDE provide certifications?

Accepted Answer

After successfully completing IIDE's PG in Digital Marketing &amp; Strategy, you will be given a certificate of completion. This post-graduation certificate denotes your mastery of digital marketing. Apart from certifications, we also provide resume-building guidance and interview mentoring. So, when you apply for digital marketing jobs, your profile will gain more attention from employers. By the end of this Post Graduate Programme in Digital Marketing &amp; Strategy, you will be prepared for Google and Meta-level certifications to bolster your resume. The cost of their tests, if any, is to be borne by the student.

Question 21

Q. Does AICTE/UGC recognise IIDE's Post Graduation in Digital Marketing & Strategy?

Accepted Answer

Unlike traditional degree or diploma programmes, IIDE's Post Graduation in Digital Marketing &amp; Strategy Programme does not seek recognition from the AICTE or the UGC. However, IIDE's PGPDM has been approved by the NSDC, that is, the Government of India body responsible for driving the development of skills. The IIDE PG in Digital Marketing &amp; Strategy certification is one of the most recognised in the industry, helping students achieve their career goals.

Question 22

Q. What are the Capstone Projects at IIDE?

Accepted Answer

Capstone projects at IIDE are comprehensive, final projects designed to test your understanding of all the skills acquired during the PGDM in Digital Marketing &amp; Strategy programme.

Question 23

Q. What are the key modules covered in IIDE's  Post Graduation Courses in Digital Marketing?

Accepted Answer

The key modules covered in IIDE's post graduation courses in digital marketing are:Organic Search (SEO)Organic SocialPaid Media Advertising (Google Ads, Meta Ads)Content StrategyMedia Planning &amp; BuyingE-commerce OrganicLead Generation &amp; NurturingThese modules provide a comprehensive understanding of digital marketing strategies and their real-world applications.&nbsp;

Question 24

Q. What tools will I learn in a Post Graduate Diploma in Digital Marketing & Strategy?

Accepted Answer

IIDE's Post Graduate Diploma in Digital Marketing &amp; Strategy includes hands-on training with industry-standard tools such as:Google Analytics and Google AdsMeta (Facebook and Instagram) Ads ManagerSEMrushHubSpotHootsuiteCanvaMailchimpThese tools are essential for running and managing effective digital marketing campaigns.&nbsp;

Question 25

Q. Are there any networking opportunities during IIDE's Post Graduation in Digital Marketing & Strategy Programme?

Accepted Answer

Yes, IIDE's post graduation courses in digital marketing offer numerous networking opportunities. Students can connect with industry experts, alumni, and peers through guest lectures, industry webinars, and collaborative projects. These interactions provide valuable insights into the industry and help build professional connections.

Question 26

Q. What teaching methods are used in this PG in Digital Marketing & Strategy?

Accepted Answer

The post graduation in digital marketing programme employs a blend of teaching methods, including live instructor-led sessions, recorded lectures, interactive workshops, and hands-on practical training. This hybrid approach ensures an engaging learning experience, balancing theoretical understanding with practical application.

PG in Digital Marketing & Strategy With Placement Assistance