Question 1

Is there an MBA-level postgraduate course in digital marketing?

Accepted Answer

IIDE offers an 11-month, MBA-level Postgraduate Program in Digital Marketing &amp; Strategy. Unlike traditional MBA programs that may only touch on digital marketing, this is a focused MBA in digital marketing designed with a practical, AI-driven curriculum, aligned with Google certifications and Meta Blueprint certifications. You’ll gain expertise in email marketing, social media marketing, SEO, and performance marketing — all essential for becoming a digital marketing specialist.

Question 2

Is a PG program in digital marketing worth it for career growth?

Accepted Answer

If you’re aiming to become a digital marketing manager, content marketing manager, or even a paid ads analyst, then yes – IIDE’s PG in Digital Marketing is absolutely worth it. With experiential learning, a capstone project, and placement assistance, you’ll get real-time exposure to search engines, social media platforms, and eCommerce marketing tools. It’s one of the best MBA digital marketing programs in India for building a data-driven and problem-solving mindset.

Question 3

Can I do a PG in Digital Marketing & Strategy without work experience?

Accepted Answer

Yes, absolutely! Whether you're a fresher or looking to switch careers after graduation, IIDE’s Postgraduate Diploma in Digital Marketing is open to all. No prior work experience is needed, just a passion for marketing and a drive to learn digital marketing strategies.

Question 4

Can I do a PG in digital marketing after completing a B.Sc degree?

Accepted Answer

Definitely. You don’t need a background in business or marketing to pursue this program. Graduates from any stream – including B.Sc – can enroll. This PG digital marketing course structure supports learners from all academic backgrounds.

Question 5

Do I need to take entrance exams like GMAT or CAT for IIDE's PG program?

Accepted Answer

Yes! You don’t need to take exams like GMAT or CAT to enroll in IIDE’s Postgraduate Program in Digital Marketing &amp; Strategy. However, admission does require you to clear the IIDE Admissions Test, followed by a personal interview if shortlisted. It’s a simple, streamlined process designed to assess your potential for the program.

Question 6

Where is IIDE’s digital marketing campus located in Mumbai?

Accepted Answer

IIDE’s MBA in Digital Marketing program is conducted at our Andheri West campus in Mumbai. This location is ideal for working professionals and students alike, situated just 5 minutes from the local railway station.Need directions? Click here to find your way!

Question 7

Where is IIDE’s PG program in digital marketing conducted in Delhi?

Accepted Answer

IIDE’s Postgraduate Program in Digital Marketing &amp; Strategy is also offered at our South Extension campus in Delhi. It’s conveniently located just a 5-minute walk from the nearest metro station, making it easily accessible for digital marketing aspirants from across the NCR region.Need directions? Click here to find your way!

Question 8

Does IIDE offer scholarships for its PG diploma in digital marketing?

Accepted Answer

Yes, IIDE offers scholarships to deserving candidates enrolling in the PG in Digital Marketing. There are four types of scholarships available, each tailored to different eligibility criteria. These can help ease the financial burden, especially for recent graduates and digital marketing consultants looking to upgrade their skills. Visit our Scholarships Page to check your eligibility and apply.

Question 9

What is the fee structure for IIDE's postgraduate digital marketing program?

Accepted Answer

The fee for the Postgraduate Diploma in Digital Marketing is ₹6,45,000. We offer flexible payment options, including a low-cost EMI plan starting at ₹31,511/month*, making it easier for working professionals and recent graduates to enroll in one of India’s best MBA digital marketing programs.

Question 10

Is there a fee for transferring batches in IIDE’s PG program?

Accepted Answer

Yes. If students wish to switch batches, a batch transfer fee will be applicable, along with any difference in tuition fees (if any) at the time of readmission. Students can request a transfer within 180 days from the orientation date. For all details, please email the course management team at pgpdm@iide.co or refer to our official Terms &amp; Conditions.

Question 11

What is the difference between a postgraduate diploma and a master’s degree in digital marketing?

Accepted Answer

A Postgraduate Diploma in Digital Marketing is a career-focused, real-world training program designed to equip students with tools like Google Analytics, Meta Ads Manager, and content marketing strategy. It includes industry-recognised digital credentials and emphasises hands-on learning through live projects, capstone projects, and problem-solving tasks.In contrast, a Master’s Degree covers a wider academic scope with more theory and research. If your goal is to enter the industry fast with practical, job-ready digital marketing skills, a PG Diploma is the ideal path.

Question 12

Do PG courses in digital marketing include soft skills training?

Accepted Answer

Yes, most digital marketing postgraduate programs — including IIDE’s include training in communication, presentation, and teamwork skills. These are vital for roles like digital marketing manager, SEO specialist, social media strategist, and content marketing manager, ensuring you're ready for both strategic thinking and client-facing roles.

Question 13

Can I pursue a Postgraduate Program in Digital Marketing part-time or while working?

Accepted Answer

Absolutely! IIDE offers weekend batch options for working professionals, making it possible to upskill without pausing your current job. This format is ideal for paid ads analysts, performance marketers, and others looking to enhance their expertise in search engine marketing, lead generation, and eCommerce marketing while continuing full-time work.

Question 14

How is progress evaluated during IIDE's PG Program in Digital Marketing & Strategy?

Accepted Answer

At IIDE, progress is measured through a mix of practical assignments, live projects, quizzes, and a final capstone project. This approach ensures that you don’t just learn the theory — you get hands-on experience in real-world digital marketing scenarios, making you industry-ready!

Question 15

How does IIDE’s PG Program compare to an MBA in marketing?

Accepted Answer

An MBA in Marketing provides a generalist business view, while IIDE’s MBA-Level Migital Marketing Program offers data-driven, AI-enhanced digital marketing training in just 11 months. It’s packed with industry-led modules, experiential learning, and placement assistance, plus certifications from Meta, Google, and more. If you want to specialise and enter the industry faster, this is your best bet.

Question 16

What makes digital marketing such a high-growth career?

Accepted Answer

Digital marketing offers one of the fastest-growing career paths because it blends technology, creativity, and strategy. Today, every company — from eCommerce brands to influencers — needs experts in performance marketing, email marketing, content strategy, and search engine optimization (SEO) to grow online. With AI, automation, and data-driven decision-making becoming the norm, digital marketing consultants, paid media advertising specialists, and SEO specialists are in high demand across industries.

Question 17

Will I learn only theory, or is there practical exposure?

Accepted Answer

Definitely not just theory, IIDE’s Postgraduate Program in Digital Marketing is 100% experiential, with a strong focus on real-time learning. You’ll work on live campaigns, complete a mandatory internship, build a capstone project, and receive training in tools like Meta Ads Manager, Google Analytics, and SEO platforms. Whether your interest is in mobile marketing, lead generation, or influencer marketing strategy, this program is designed to offer hands-on digital marketing training every step of the way.

Question 18

Does IIDE provide placements?

Accepted Answer

Yes, ! IIDE offers placement assistance as part of its Postgraduate Program in Digital Marketing &amp; Strategy. Eligible students are connected to 250+ hiring partners, including top digital marketing companies and brands. Those who need extra support are enrolled in our Professional Development Programme (PDP) to strengthen skills like problem-solving, client communication, and digital marketing strategy.9 out of 10 students get placed, often recovering their fees within the first year through roles like SEO specialist, paid media analyst, and more.

Question 19

What is the starting salary after a PG in Digital Marketing & Strategy?

Accepted Answer

According to AmbitionBox, the average starting salary for a digital marketing postgraduate is ₹3.5 LPA. However, IIDE students average a CTC of ₹5 LPA, which is 40% above the industry standard — thanks to our industry-recognised digital credentials, real-time project work, and placement-focused curriculum.

Question 20

What are the placement opportunities after this Postgraduation in Digital Marketing & Strategy?

Accepted Answer

Graduates of IIDE’s MBA-Level Digital Marketing Program are hired by companies like Publicis Groupe, Rebel Foods, Nykaa, and Times of India. You can take up mid-to-senior roles such as:

Social Media Strategist
SEO Analyst
Performance Marketing Executive
Google Ads Campaign Manager
Digital Marketing Consultant
Content Marketing Manager

Question 21

What career opportunities are available after completing a Post Graduate Program in Digital Marketing?

Accepted Answer

This PG in Digital Marketing unlocks a range of roles across eCommerce marketing, social media marketing, SEO, paid media advertising, and more. Job roles include:

Digital Marketing Manager
Paid Ads Analyst
eCommerce Marketing Specialist
SEO Specialist
Content Strategy Lead

The program also aligns with certifications from Google, Meta, and the Media &amp; Entertainment Skills Council, boosting employability.

Question 22

Can I freelance or start my own digital marketing agency after this?

Accepted Answer

Absolutely! IIDE’s PG curriculum includes modules on freelancing strategies, client pitching, and business planning. You’ll learn to run projects independently, manage digital marketing offers, and even create your own brand or agency. Many alumni have transitioned into digital marketing consultants or built thriving agencies with support from mentors.

Question 23

Can I pursue the PG Program over the weekend?

Accepted Answer

Yes! IIDE offers a weekend batch option tailored for working professionals and entrepreneurs. This allows you to upskill in digital marketing without disrupting your work schedule. It’s perfect for individuals who want to balance work and education effectively while gaining real-world skills.

Question 24

Is this course online or offline?

Accepted Answer

IIDE’s Post Graduate Program in Digital Marketing &amp; Strategy is a 100% offline, classroom-based course conducted at our Mumbai and Delhi campuses.Expect an immersive, in-person learning experience with access to live training, group projects, and networking with industry experts. Plus, all sessions are recorded and uploaded to our learning portal for convenient revision anytime.

Question 25

Does IIDE provide certifications?

Accepted Answer

Absolutely! Upon completion, you’ll receive IIDE’s Post Graduate Certificate in Digital Marketing &amp; Strategy. In addition, you’ll be guided to earn platform-specific certifications from:

Meta (Meta Blueprint Certification)
Google (Google Ads &amp; Analytics)
HubSpot (SEO Certification)

Some modules also come with co-branded certifications from top industry partners like FCB Kinnect, WebEngage, and Konnect Insights, following an MCQ-based evaluation.

Question 26

Does AICTE/UGC recognise IIDE's Post Graduation in Digital Marketing & Strategy?

Accepted Answer

No, this is a non-traditional, skill-based program and is not affiliated with AICTE or UGC. However, it is approved by the MESC (Media &amp; Entertainment Skills Council).The program is widely respected across the digital marketing industry for its practical, outcome-driven approach and placement-ready training

Question 27

What is the capstone project at IIDE?

Accepted Answer

The Capstone Project is your final industry assignment — a practical, end-to-end campaign that tests your ability to apply everything from SEO and media planning to content creation and analytics. It mirrors real business scenarios and often involves working with real brands, helping you build a solid case study for your portfolio, and demonstrating your skills to recruiters.

Question 28

What are the key modules covered in IIDE's Post Graduation Program in Digital Marketing & Strategy?

Accepted Answer

IIDE’s PG Program features an industry-aligned curriculum designed to make you job-ready. Core modules include:

Organic Search (SEO) – Learn how to improve website rankings and drive organic traffic.
Organic Social – Build a strong brand presence on platforms like Instagram, LinkedIn, and more.
Paid Media Advertising – Get hands-on with Google Ads and Meta Ads to run high-performing campaigns.
Content Strategy – Master storytelling, brand messaging, and content frameworks for digital success.
Media Planning &amp; Buying – Learn how to create high-ROI campaigns with budgeting and strategy skills.
eCommerce Organic – Discover how to optimise online storefronts for search and conversions.
Lead Generation &amp; Nurturing – Understand funnel-building and automation for sustained growth.

Question 29

Training for which tools will be provided in the Postgraduate Program?

Accepted Answer

The program offers hands-on training with top industry tools, ensuring you're platform-ready from day one. You’ll learn to use:

Google Ads &amp; Google Analytics – For search, display ads, and performance tracking.
Meta Ads Manager – Run and optimise Facebook and Instagram ad campaigns.
SEMrush – Conduct advanced SEO and competitive research.
HubSpot – Automate marketing and manage customer relationships.
Hootsuite – Streamline social media management.
Canva – Design professional-grade creatives and marketing assets.
MailChimp – Execute email marketing campaigns effectively.

Question 30

Are there any networking opportunities during IIDE's Post Graduation in Digital Marketing & Strategy Program?

Accepted Answer

Absolutely! IIDE’s PG Program in Digital Marketing &amp; Strategy provides exclusive networking opportunities, including:

Guest Lectures &amp; Industry Webinars – Learn from and interact with top marketing leaders
Alumni Meetups – Connect with successful graduates and expand your professional circle.
Live Brand Projects – Work with real companies and build industry relationships.
Mentorship Sessions – Get direct guidance from experts in the field.

Question 31

What teaching methods are used in the PG Program in Digital Marketing & Strategy?

Accepted Answer

IIDE’s PG Program in Digital Marketing &amp; Strategy follows an industry-first, hands-on approach to learning. The teaching methods include:

Live Instructor-Led Sessions – In-depth discussions with industry experts.
Recorded Lectures – Access lessons anytime for flexible learning.
Interactive Workshops – Apply concepts through real-world case studies.
Hands-On Practical Training – Work on live projects and brand simulations.
Capstone Project &amp; Assessments – Test your skills with guided mentorship.

PG In Digital Marketing & Strategy With Placement Assistance

See Where Our Graduates Are Working Today