1. Organic Search
Learn organic search techniques, from SEO basics to YouTube and app optimisation.
- SEO - On-Page, Off-Page and Technical
- Using Quora & Pinterest
- YouTube SEO
- ASO
2. Paid Ads Advance
Take your knowledge of paid ads to the next level.
- Programmatic
- OTT Advertising
- Native Ads
3. Reporting & Data Visualisation
Learn reporting, data visualisation techniques, and Lookerstudio.
- Types of Reports
- Importance of Data Visualisation
- Lookerstudio
4. E-commerce Organic
Learn all about organic e-commerce growth through management, Shopify platform building & WooCommerce
- E-commerce Management
- Build Your Shopify Website
- WooCommerce
5. ORM
Learn brand reputation management and all the tips needed to navigate tricky PR situations.
- In Collaboration with Konnect Insights
- Brand Reputation Marketing & Management
- Aptitude & Guesstimates Training
6. Lead Generation & Nurturing
Co-designed and Co-certified by WebEngage
Learn how to turn website visitors into loyal customers.
- Introduction to Lead Generation & Nurturing
- Landing Page Optimisation
- Customer Relationship Management
- Email Marketing
7. Analytics
Uncover customer insights and drive growth with advanced analytics, retention strategies, and multilingual marketing.
- Growth Marketing
- Retention Marketing
- Multilingual Marketing
8. Brand Planning & Strategy
Learn how to craft a brand's identity and navigate the marketing landscape.
- Brand Management & Positioning
- Project Management
- Integrated Marketing Strategies
9. AI in Marketing
Explore how Generative AI and tools like ChatGPT can revolutionise your marketing strategy.
- Generative AI in digital marketing
- ChatGPT
10. Creative Marketing
Co-designed and Co-certified by FCB Kinnect
Learn how to craft captivating content across video, podcasts, and social media.
- Creative Production/Content Creation & Promotion
- Video Marketing & Script Writing
- Podcast Marketing
- Digital Designing Tools: Photoshop
11. Business Skills
Learn everything there is to know about the business side of digital marketing.
- How to start your own digital marketing agency
- How to Earn as a Freelancer
- B2B Marketing
- Art of Pitching