IIDE up-skilled the workforce at Digitas. Here’s how.

Client Story |

Mode of Training: Online

A Glimpse of the Training

The Challenge

Digitas is an integrated advertising agency within Publicis Groupe, They use a blend of media, creative, data, and technology to deliver modern marketing solutions. Its headquartered in Boston, USA.

Digitas wanted their account management, content creation & design teams to stay up to date with the latest industry trends & developments. To achieve this objective, they associated themselves with IIDE.

The Solution

To satisfy the requirements of Digitas, IIDE created a customized curriculum to deliver a learning experience relevant to the needs of Digitas.

The concepts were made simple & using examples from the industry helped the teams comprehend the information better.

Each team received tailored training customized to their specific needs:

Account Management & Planning teams – Jargon & terms used in digital marketing, tools for auditing & reporting, search & social media marketing etc.

Content creation team – Copywriting, Writing SEO-optimized content, etc.

Design Team – Guidelines for art direction on digital platforms, etc.

Additionally, the training was delivered with a pre-training evaluation & ended with a post-training intervention.

100+ participants from each team were trained in online live mode. The training was spread over a span of 30 days.

The Result

All 3 teams felt that their unique needs were catered to. They believed their work output would improve after undergoing IIDE’s training.

The merging of theoretical knowledge with a practical approach, making it relevant for the current market scenario was something participants liked the most.

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93% of the participants believed the training was relevant to their work and aided them in developing their digital strategies

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The participants truly enjoyed the social media marketing and google analytics module

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The participants gave the training an average rating of 4.7/5

Testimonial

Thank you team IIDE! 🙂

“This was our first intervention with IIDE and it started from understanding our expectations to customizing training modules as per our requirements, adding Cipla-related healthcare examples that hook the audience throughout the sessions. Each module was very concise, structured and helped us link what we are doing and how we can become better in the Digital Marketing space. It was a wonderful program and every member appreciated the program and the trainers for making it lively and crisp.”