A Glimpse of the Training

The Challenge

Digitas is an integrated advertising agency within Publicis Groupe, They use a blend of media, creative, data, and technology to deliver modern marketing solutions. Its headquartered in Boston, USA.

Digitas wanted their account management, content creation & design teams to stay up to date with the latest industry trends & developments. To achieve this objective, they associated themselves with IIDE.

The Solution

To satisfy the requirements of Digitas, IIDE created a customized curriculum to deliver a learning experience relevant to the needs of Digitas.

The concepts were made simple & using examples from the industry helped the teams comprehend the information better.

Each team received tailored training customized to their specific needs:

  • Account Management & Planning teams – Jargon & terms used in digital marketing, tools for auditing & reporting, search & social media marketing etc.
  • Content creation team – Copywriting, Writing SEO-optimized content, etc.
  • Design Team – Guidelines for art direction on digital platforms, etc.
  • Additionally, the training was delivered with a pre-training evaluation & ended with a post-training intervention.

    100+ participants from each team were trained in online live mode. The training was spread over a span of 30 days.

    The Result

    All 3 teams felt that their unique needs were catered to. They believed their work output would improve after undergoing IIDE’s training.

    The merging of theoretical knowledge with a practical approach, making it relevant for the current market scenario was something participants liked the most.

    93% of the participants believed the training was relevant to their work and aided them in developing their digital strategies

    The participants truly enjoyed the social media marketing and google analytics module

    The participants gave the training an average rating of 4.7/5


    Thank you team IIDE! 🙂

    “This was our first intervention with IIDE and it started from understanding our expectations to customizing training modules as per our requirements, adding Cipla-related healthcare examples that hook the audience throughout the sessions. Each module was very concise, structured and helped us link what we are doing and how we can become better in the Digital Marketing space. It was a wonderful program and every member appreciated the program and the trainers for making it lively and crisp.”

    Pawan Lalwani
    Lead – L&D (EM & EU), Cipla

    Digital-Marketing-Corporate-Training-Testimonials-Armaiti Irani

    Client Stories

    Asian paints wanted us to add color to their digital campaigns.

    How did we transform their online presence?

    Read more

    Godrej Professionals wanted stylists to get a new look on social media.

    How did we give their digital persona a face lift?

    Read more

    Volkswagen wanted to drive up their digital sales.

    How did we give their digital persona a face lift?

    Read more

    Publicis shared a brief to upskill their employees in digital marketing.

    How did we deliver top of the mind digital recall for their employees?

    Read more

    Mobil India wanted us to infuse energy into their workforce.

    How did we renew their faith in digital ecosystem?

    Read more

    Healthcare providers sought social change through digital.

    How did we help this cause with our digital prowess?

    Read more

    Read how Mahindra’s Area Sales Managers optimized their digital marketing efforts with IIDE.

    Read more

    Asian Paints wanted media managers to up the return on investment.

    How did we optimize the brand’s
    conversion rates?

    Read more

    The Content Lab wanted to refresh its brand solutions team in Campaign Planning.

    How did we help their team
    conquer this challenge?

    Read more