A Glimpse of the Training

The Challenge

Bartle Bogle Hegarty (BBH) is a British global advertising agency. The company is part of the international agency group Publicis. They are a creative agency obsessed with making brands more valuable.

BBH knew that the best way to compete in today’s digital landscape is to have a team which is up-to-date with the latest digital marketing trends. That’s why they collaborated with IIDE to level up the digital marketing knowledge of their account management & planning team.

The Solution

IIDE framed a tailor-made curriculum to cater to the needs of the account management & planning team of BBH. To make the various concepts of digital marketing easy to digest the training was divided into 2 parts:

1) Digital Marketing 101 – Basic Digital Marketing jargon & terms, copywriting & guidelines for making thumb-stopping creatives, basics of search & social media marketing etc.

2) Advanced Digital Marketing – Advanced SEO, Paid Ads, CRO (Conversion Rate Optimization), Media Planning, Google Ads & Remarketing etc.

47 participants from the account planning teams were trained in live online mode. The 40+ hour training was spread over 20 days.

The Result

The training helped the marketing teams to understand how they could scale their ongoing initiatives and make a larger impact on their audience.

All the participants loved the training program and voted for improvement in their skills as they got to learn new technologies which they will apply in their marketing campaigns.

93% of the participants believed the training was relevant to their work and aided them in developing their digital strategies

The participants truly enjoyed the social media marketing and google analytics module

The participants gave the training an average rating of 4.7/5


Thank you team IIDE! 🙂

“This was our first intervention with IIDE and it started from understanding our expectations to customizing training modules as per our requirements, adding Cipla-related healthcare examples that hook the audience throughout the sessions. Each module was very concise, structured and helped us link what we are doing and how we can become better in the Digital Marketing space. It was a wonderful program and every member appreciated the program and the trainers for making it lively and crisp.”

Pawan Lalwani
Lead – L&D (EM & EU), Cipla

Digital-Marketing-Corporate-Training-Testimonials-Armaiti Irani

Client Stories

Asian paints wanted us to add color to their digital campaigns.

How did we transform their online presence?

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Godrej Professionals wanted stylists to get a new look on social media.

How did we give their digital persona a face lift?

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Volkswagen wanted to drive up their digital sales.

How did we give their digital persona a face lift?

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Publicis shared a brief to upskill their employees in digital marketing.

How did we deliver top of the mind digital recall for their employees?

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Mobil India wanted us to infuse energy into their workforce.

How did we renew their faith in digital ecosystem?

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Healthcare providers sought social change through digital.

How did we help this cause with our digital prowess?

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Read how Mahindra’s Area Sales Managers optimized their digital marketing efforts with IIDE.

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Asian Paints wanted media managers to up the return on investment.

How did we optimize the brand’s
conversion rates?

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The Content Lab wanted to refresh its brand solutions team in Campaign Planning.

How did we help their team
conquer this challenge?

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of organisations don’t have a defined digital strategy. We are here to help.