A Glimpse of the Training

The Challenge

Kinnect is one of India’s largest digital marketing agencies. It’s a full-service digital agency that uses the best of media & creatives to deliver the best possible results to their clients.

Kinnect nearly doubled its workforce within a span of a year. In this phase of quick hiring, Kinnect wanted to ensure that all its new employees were sharp & equipped with up-to-date knowledge in digital marketing.

The Solution

IIDE provided Kinnect with a video content-loaded Learning Management System (LMS) that allowed them to manage, organize, & deliver online training material to their current & new employees.

The LMS was preloaded with customized video content along with relevant quizzes, assignments & exams at the end of every module.

The modules covered topics that employees at Kinnect would use in their daily working
A few are as follows:

  • SEO
  • Paid Media
  • Campaign Planning

Along with all this, IIDE provided them with a success partner to run daily logistics & motivate learners. To keep track of all learning, batch-wise & individual-level(weekly & monthly) analytics & reporting was bundled with the LMS.

Certificates were awarded to candidates on successful completion of the program.

The Result

Kinnect hit its target of aggressively expanding its workforce & the aid provided by IIDE made the entire onboarding process seamless & ensured that all the new employees hit the ground running and delivered results as desired.

Furthermore, the employees appreciated the refresher of knowledge they received via LMS & felt that it enhanced the output of their work.

  • 91% of employees believed that the LMS enhanced their output at work.
  • 95% of the staff voted that the LMS is user & learning friendly.
  • The LMS got a staggering 4.8/5 rating from the employees.

93% of the participants believed the training was relevant to their work and aided them in developing their digital strategies

The participants truly enjoyed the social media marketing and google analytics module

The participants gave the training an average rating of 4.7/5


Thank you team IIDE! 🙂

“This was our first intervention with IIDE and it started from understanding our expectations to customizing training modules as per our requirements, adding Cipla-related healthcare examples that hook the audience throughout the sessions. Each module was very concise, structured and helped us link what we are doing and how we can become better in the Digital Marketing space. It was a wonderful program and every member appreciated the program and the trainers for making it lively and crisp.”

Pawan Lalwani
Lead – L&D (EM & EU), Cipla

Digital-Marketing-Corporate-Training-Testimonials-Armaiti Irani

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