How IIDE created a unique program for teams at Leo Burnett.

A Glimpse of the Training

The Challenge

Part of the Publicis Groupe, Leo Burnett is an advertising agency that was established in the USA. It strongly depends on using creativity to drive positive business transformations for its clients.

Leo Burnett wished to enhance the knowledge of all levels of its workforce in topics of digital marketing, relevant to their job roles.

The Solution

The Account Planning Team, Content Team & Senior Management of Leo Burnett were offered a customized training in digital skills which was curated according to their job roles.
IIDE utilized a mix of theory and practical examples to ensure a holistic learning experience. Teams at Leo Burnett were enriched with these digital marketing topics:

Accounts planning team – Digital Marketing Jargon, Content Strategy, Tools for Auditing & Reporting, Social Media & Search Marketing etc.

Content Team – Copywriting & Creating Thumb-Stopping creatives, AIDA funnel & how to write & design for different stages.

Senior management – Role of AIDA in the consumer journey, Setting KPIs to Meet Client Objectives, Reporting & Trend Spotting, Media Planning, CRO (conversion rate optimization), Future Trends in Digital Marketing etc.

300+ participants were trained in live online mode & the training was spread over a period of 1.5 months.

The Result

All participants felt that the subjects covered in sessions were very relevant to their respective job roles. If any questions were asked, trainers were clearing them at the same time. Overall, each team’s knowledge & skills were enhanced & they were eager to apply their learnings to their day-to-day working.

92% participants believed that the content of the training was tailored to their needs.
89% of the participants enjoyed the overall training process.
The participants gave the training a rating of 4.8/5

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93% of the participants believed the training was relevant to their work and aided them in developing their digital strategies

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The participants truly enjoyed the social media marketing and google analytics module

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The participants gave the training an average rating of 4.7/5

Testimonial

Thank you team IIDE! 🙂

“This was our first intervention with IIDE and it started from understanding our expectations to customizing training modules as per our requirements, adding Cipla-related healthcare examples that hook the audience throughout the sessions. Each module was very concise, structured and helped us link what we are doing and how we can become better in the Digital Marketing space. It was a wonderful program and every member appreciated the program and the trainers for making it lively and crisp.”