Ahmed Aftab Naqvi

1. Creative Thinking Super-session by Mr. Ahmed Aftab Naqvi (Co-founder & CEO, Gozoop Online Pvt. Ltd.) was all about how can one make their campaigns quirky and can leave a mark in every consumer's mind. 
Speaking about campaign ideas, he made the students understand how it should also be relatable and executional.
He gave our students an idea about how to design campaigns when they start working for a brand using 'Cooking a dish' concept where he explained how each ingredient plays a vital role for a delicious dish.

2. Agency Insights by Ahmed Aftab Naqvi, CEO, Co-Founder, Gozoop

Ahmed started by talking about the different kind of agencies that exist today and how each type of agency caters to various clients from all industries and provide a holistic 360° digital solution. For eg. ORM agencies specialise in handling crisis situations.

He gave a detailed explanation to the students that each agency has departments like client interfacing, business development, media planning and media buying among others, and how each team has a specific duty and responsibility.

He also shared some tips on what factors should one consider before joining an agency. He emphasized that thinking long term and having a growth mindset are the key must haves in every candidate while joining any agency.