From Beginners to Advanced

#1 Content Writing Course With Certification

Elevate your content creation skills with our in-depth Content Writing Course. Master content strategy, copywriting techniques, and ad design through expert-led modules and practical exercises.
 

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5,987 Students Enrolled

7+ Hours

24,000/-

19,999/-

Course Fees + Taxes

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How IIDE Will Transform Your Career

At IIDE, we provide transformative learning experiences through courses crafted by industry experts and academic leaders. Our online content writing course offers in-depth knowledge and practical skills to elevate your career in digital marketing.

Whatsapp Community/Networking Channel for IIDE Students
Whatsapp Community/Networking Channel for IIDE Students

1-on-1 Mentoring Sessions at IIDE
1-on-1 Mentoring Sessions at IIDE

IIDE's AI-based Mock Interviews
IIDE's AI-based Mock Interviews

IIDE's Designated Learning Portal
IIDE's Designated Learning Portal

Content Writing Course Syllabus:

Unlock your content creation potential with our self-paced online content writing course. Develop strategic content, learn copywriting, and design impactful ads for various platforms.

2 Modules

Master the art of crafting impactful content strategies by aligning business goals, buyer personas, and customer journeys to drive meaningful engagement.

1. Introduction to Content Strategy and the Customer Journey

  • Defining Content Strategy and Its Importance
  • Aligning Content With Business Goals and Brand Identity
  • Using the AIDA Model to Map Content Needs at Each Stage

2. Buyer Persona Development and Example Studies

  • Creating Detailed Buyer Personas Using Market Research
  • Utilising Persona Templates to Guide Content Creation
  • Three Real-World Examples of Successful Content Strategy Implementation

2 Modules

Master the art of crafting impactful content strategies by aligning business goals, buyer personas, and customer journeys to drive meaningful engagement.

1. Introduction to Content Strategy and the Customer Journey

  • Defining Content Strategy and Its Importance
  • Aligning Content With Business Goals and Brand Identity
  • Using the AIDA Model to Map Content Needs at Each Stage

2. Buyer Persona Development and Example Studies

  • Creating Detailed Buyer Personas Using Market Research
  • Utilising Persona Templates to Guide Content Creation
  • Three Real-World Examples of Successful Content Strategy Implementation

2 Modules

Learn to create compelling copy by mastering headlines, storytelling, and adapting traditional techniques for impactful digital and offline content.

1. Introduction to Copywriting and Its AIDA Model

  • The Definition, Role, and History of Copywriting
  • How to Craft Captivating Headlines and Opening Lines
  • How to Engage the Reader Through Storytelling and Benefits

2. Bridging Offline and Online Copywriting

  • Similarities and Differences Between Offline and Digital Copywriting
  • Adapting Offline Copywriting Principles for Online Content
  • Unique Considerations for Blogs, Social Media, and Digital Advertising

2 Modules

Discover the art of effective ad design by leveraging colour theory, typography, and emotional storytelling for cohesive campaigns.

1. Introduction

  • Overview of Ad Design in Marketing
  • Key Elements of Effective Ad Design and Alignment With Brand Identity

2. Colour Theory and Typography

  • The Psychology of Color and Its Impact, Selecting the Right Colour Palettes for the Brand, and the Principles of Typography

3. Evoking Emotions and Selling Benefits

  • Role of Emotions in Effective Advertising
  • Strategies for Eliciting Emotional Responses
  • Translating Features Into Tangible Benefits

4. Designing for Different Ad Formats

  • Adapting Designs for Various Platforms
  • Considerations for Responsive Design
  • Creating Cohesive Ad Campaigns

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