The Challenge

Cipla is a global pharmaceutical company which uses cutting edge technology and innovation with the purpose of making healthcare accessible to all.

Initially, Cipla International was doing trainings for their sales team and not focusing on their marketing team. But when they got in contact with the India team that had already done a digital training with IIDE, the International team also understood that this is the need of the hour and this training could help them drive performance and increase engagement through various digital marketing channels and stay ahead of the competition.

The Solution

In total, 40+ staff (employees) from multiple marketing teams across the globe were selected for the training. IIDE analyzed existing digital marketing knowledge and skill sets of the group using a Pre-test evaluation. Subject experts from IIDE also spoke to the marketing heads to understand what they are doing currently and how IIDE could help them upskill. The training program was designed such that it focused on examples and case studies from the healthcare/pharma sector and also included examples of various Cipla initiatives which helped them relate to the different digital modules better.

40+ Marketing Managers from across the globe were trained virtually on Zoom. The training program was spread over 1.5 months (20+hours).

The Result

The training helped the marketing teams to understand how they could scale their ongoing initiatives and make a larger impact on their audience. All the participants loved the training program and voted for improvement in their skills, they got to learn new technologies that they are now using in their campaigns.

90% of the trainees voted for an increase in their social media followers

They really loved creating an impact on their Instagram followers, various editing tools to elevate their Instagram profiles

4.5/5 is the average rating given by stylists


Thank you team IIDE! 🙂

“This was our first intervention with IIDE and it started from understanding our expectations to customizing training modules as per our requirements, adding Cipla-related healthcare examples that hook the audience throughout the sessions. Each module was very concise, structured and helped us link what we are doing and how we can become better in the Digital Marketing space. It was a wonderful program and every member appreciated the program and the trainers for making it lively and crisp.”

Pawan Lalwani
Lead – L&D (EM & EU), Cipla

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