Elaborative SWOT Analysis of Xfinity – How It Became A Global Giant In Media & Technology

Quick Stats on Xfinity

Founder	Ralph J. Roberts
Year Founded	1981 (Comcast) & 2010 (Xfinity)
Origin	Philadelphia, Pennsylvania, U.S.
No. of Employees	1,90,000
Company Type	Public
Market Cap	$ 226.52 Billion (2021)
Annual Revenue	$ 103.56 Billion (2020)
Net Income/ Profit	$ 13,057 Million (2019)

 

(Xfinity Internet Devices, Source: Comcast Corporation)

Products of Xfinity

Xfinity provides a different and wide range of products & services. Whether you’re buying internet solutions for your house or your business, Xfinity got you covered.

• Cable Televisions
• Mobiles
• Broadband Internet
• VoIP Phone
• Home Security

Competitors of Xfinity

Xfinity being an international company competes globally with other telecommunication companies. Its top competitors are as followed:

• Netflix 
• Liberty Global
• Verizon
• Dish Network
• Charter Communications 
• The Walt Disney Company

Now that we understand the company, let’s dig into the SWOT analysis of Xfinity.

SWOT Analysis of Xfinity

SWOT analysis is a simple tool that can help you analyse what your company is doing better now and then plan for a successful future. SWOT can also expose business areas that delay you, which your competitors can take advantage of and may exploit you if you do not protect them.

Below is an explicit guide to the SWOT analysis of Xfinity.

Strengths of Xfinity

A company’s strength is a competitive advantage that allows a company to win, generate value and gain efficiency. Xfinity’s strengths are as follow:

• Strong Brand Portfolio: Over the years Xfinity has invested in building a strong brand portfolio. This brand portfolio can be very useful if an organisation wants to expand into new product categories.
• Technology Adoption & Innovation: The company has increased its new focus through its X1-based video platform. The product makes up 30% of Xfinity video customers. The online business has seen continued growth with the addition of 1.4 million instant data customers.
• Skilled Workforce: Staff is very skilled through effective training and learning programs. Xfinity is investing heavily in the training and development of its staff which results in the availability of not only highly skilled workers but also those who are encouraged to achieve more.
• Reliable Distribution Network: Over the years Xfinity has built a strong distribution network that can reach most potential markets.
• Great Performance in New Markets: Xfinity builds the expertise to enter new markets and make them successful. The expansion has helped the organisation to build a new revenue stream and spread the risks of the economic cycle in the markets in which it operates.

Weaknesses of Xfinity

Weaknesses are obstacles to a company’s success in some areas of strategy – in other words, what a company does not do well. Xfinity’s weaknesses are as follow:

• Improper Financial Planning: Financial planning is not done properly and efficiently. The current level of assets and prices of liquid assets suggests that the company can spend more money than it currently does.
• Poor Product Forecasting: It is not very good at predicting product demand which leads to a higher level of lost opportunities compared to competitors. One of the reasons why the calculation of dates is high compared to its competitors is that Xfinity is not very good at predicting forecasts and therefore ends up maintaining high prices inside the house and at the station.
• Limited Expansion: The organisational structure is only compatible with the current business model and therefore limits expansion to nearby product categories.
• Not Successful At Integrating Firms With Different Work Cultures: Although Xfinity succeeds in consolidating small companies it has its share of failures to integrate firms with different operating cultures.
• Dependency On The Latest Technology: It depends heavily on technology, including major costs that include using the latest technology. There is a risk that it may go down or have errors, which could stop all business activities immediately.

Opportunities for Xfinity

Opportunities are focused on positive external factors that can give an organization a competitive advantage. Opportunities for Xfinity are as follow:

• Inorganic Growth through Acquisitions: Xfinity also has a significant opportunity to sustain long-term revenue growth through international expansion and the company’s evolving sales and marketing strategies.
• New Trends in Consumer Behaviour: New styles of consumer behaviour can open up a new market for Xfinity. It provides an excellent opportunity for an organization to build revenue streams and split new product categories as well.
• New Taxation Policies: The new tax policy could have a major impact on how to do business and could open up new opportunities for stable players like Xfinity to maximize its profits.
• New Customers From Online Channels: Over the past few years, the company has invested heavily in the online platform. This investment has opened up a new marketing channel for Xfinity. Over the next few years, the company can take advantage of this opportunity to get to know its customers better and provide for their needs using big data analytics.

Bonus Tip: In today’s world, only having a social media page without any direction is almost pointless. That’s why knowing social media marketing strategies are very crucial when it comes to any kind of business today. The learning from the read will include the right tactics to help your business grow. 

• Opening Up of New Markets because of Government Agreements: The adoption of a new technology level and a free trade agreement with the government allowed Xfinity to enter a new emerging market.

Threats to Xfinity

Threats include anything that could disrupt your business externally. Xfinity’s threats are as follow:

• Heavy Competition: There are companies like Netflix, The Walt Disney Company, Dish network, etc. Not only that but the growing power of local distributors also poses a threat to other markets as the competition pays higher margins to local distributors.
• No Regular Supply of Innovative Products: Over the years the company has developed many products but that often responds to the development of other players. Secondly, the supply of new products is uncommon and therefore leads to a higher and lower change in the number of sales over time.
• New Technology Development: New technologies developed by a competitor or market disruptor could be a major threat to the industry in the future for the long term.
• Heavily Regulated Industry: Making changes is difficult as it is a heavily regulated industry with a lot of restrictions and policies.

With major companies like Xfinity, SWOT Analysis is a great way to break down their complex existence into easy-to-understand management risks and rewards.

This ends our SWOT analysis of Xfinity. Let us conclude our learning below.