In our earlier blog, we did an elaborative study on the SWOT analysis of the largest construction company in the world, CSCEC. This time we will go through the SWOT analysis of Vanke, China’s major real estate company in extensive detail.
Since it entered the housing market in 1988, Vanke has grown into a leading real estate corporation in China, with its primary activity being real estate development and property management. By the end of 2015, Vanke had covered 66 cities in mainland China, which includes the cities of Guangzhou and Shenzhen, Shanghai, Beijing, and the major cities in Midwest China. Vanke has been involved in dozens of real estate development projects internationally also.
Vanke’s marketing efforts are another factor that has helped the company grow into the behemoth it is today. If you are inquisitive to learn more about the marketing world – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.
Let’s take a look at the reason behind the success of Vanke. In this blog, we will cover the strengths, weaknesses, opportunities and threats surrounding Vanke. Before we start, let us begin by learning about the company, its history, products, services and financial success.