In-Depth SWOT Analysis of Vanke – China’s Largest Real Estate Developer

In our earlier blog, we did an elaborative study on the SWOT analysis of the largest construction company in the world, CSCEC. This time we will go through the SWOT analysis of Vanke, China’s major real estate company in extensive detail.

Since it entered the housing market in 1988, Vanke has grown into a leading real estate corporation in China, with its primary activity being real estate development and property management. By the end of 2015, Vanke had covered 66 cities in mainland China, which includes the cities of Guangzhou and Shenzhen, Shanghai, Beijing, and the major cities in Midwest China. Vanke has been involved in dozens of real estate development projects internationally also.

Vanke’s marketing efforts are another factor that has helped the company grow into the behemoth it is today. If you are inquisitive to learn more about the marketing world – check out our  Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.

Let’s take a look at the reason behind the success of Vanke. In this blog, we will cover the strengths, weaknesses, opportunities and threats surrounding Vanke. Before we start, let us begin by learning about the company, its history, products, services and financial success.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

Listen to this blog

Audio Wave

Courses Recommended for you

Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

linkedin

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]