Previously, we had conducted a detailed SWOT analysis of one of the top beauty companies in the world which is Revlon. Now we move on to the SWOT analysis of Super Smelly which is another extremely successful company in this sector.
Super Smelly is India’s first and only 100% toxic-free personal care brand. Launched in January 2019. Super Smelly has disrupted the world by introducing a category, never seen before. The brand makes natural and fun to use products, through multiple path-breaking skincare formulations that are both effective and safe for young skin, and capable of cracking even the toughest teenage skin.
Super smelly already catered to over two lakh customers from 350+ cities, the leading personal care brand is witnessing a 200 per cent growth rate since April 2020. Within the two years of its operations, which also witnessed the global outbreak of COVID-19, Super Smelly has recorded a remarkable annual recurring revenue of 12 crores.
The brand has been leveraging online platforms to promote the content through 1,000+ social media influencers. As the world is going online, marketing is changing, and if you are interested to learn about the latest check out our Free MasterClasses on Digital Marketing by CEO and founder of IIDE, Karan Shah.
Through this blog, we will provide you with the elaborate SWOT Analysis of Super Smelly but before we do that let’s first take a look at the company and understand its history, products and competitors better.
