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<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><h2><b>About Softbank</b></h2><p><img fetchpriority="high" decoding="async" class="wp-image-273211 alignnone " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736881844535-9c963b21dd5d58df5ec0207eb35d31e6.webp" alt="SWOT Analysis of Softbank - Softbank" width="450" height="300"></p><p><span style="font-weight: 400;">Founded in Tokyo, Japan in the year 1981 September 3 Softbank was initially a software distributor by 24-year-old Masayoshi Son. In May 1982 the company entered into the publishing business and launches the Oh! PC and Oh! MZ magazines about NEC and sharp computers. Oh! PC had a circulation of 140000 copies and became Japan’s largest publisher of computer and technology, magazines and trade shows.</span></p><p><span style="font-weight: 400;">Softbank is a multinational conglomerate holding company headquartered in Minato, Tokyo and also focuses on investment management. Softbank invests in the companies operating in the technology, energy and financial sectors. It also runs the Vision Fund, the world’s largest technology-focused venture capital fund with over $100 billion. It is the 36th largest public company in the world as ranked by the </span><a href="https://en.wikipedia.org/wiki/Forbes_Global_2000" rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;">Forbes Global 2000</span></a><span style="font-weight: 400;"> and the second-largest publicly traded company in Japan.</span></p><p><span style="font-weight: 400;">Softbank operates in broadband, fixed-line telecommunications, e-commerce, financial technology, finance, media and marketing and other areas. It is the third-largest wireless carrier in Japan with 45.621 million subscribers as of March 2021.</span></p><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><table class="dcf-table dcf-table-bordered dcf-table-striped"><caption><strong>Quick Stats on Softbank</strong></caption><tbody><tr><th scope="row">Founder</th><td data-label="Founder">Masayoshi Son</td></tr><tr><th scope="row">Year Founded</th><td data-label="Year Founded">1981</td></tr><tr><th scope="row">Origin</th><td data-label="Origin">Japan</td></tr><tr><th scope="row">No. of Employees</th><td data-label="No. of Employees">89,909</td></tr><tr><th scope="row">Company Type</th><td data-label="Company Type">Public</td></tr><tr><th scope="row">Market Cap</th><td data-label="Market Cap">$78.93 Billion (2022)</td></tr><tr><th scope="row">Annual Revenue</th><td data-label="Annual Revenue">US$56.832 Billion (2020)</td></tr><tr><th scope="row">Net Income/ Profit</th><td data-label="Net Income/ Profit">US$7.357 Billion (2020)</td></tr></tbody></table></div><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><h3><b>Products by Softbank</b></h3><p><span style="font-weight: 400;">With 45.621 million subscribers, Softbank provides the following products to offer. Some of them are</span></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Investment</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Internet</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Internet of Things</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Artificial Intelligence</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Robotics</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">E-commerce</span></li></ul><h3><b><br>Competitors of Softbank</b></h3><p><span style="font-weight: 400;">The following are some of the close competitors of Softbank</span></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Telefonica</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">iiNet</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Optus</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">PLDT</span></li></ul><p><span style="font-weight: 400;"><br>Now as we are familiarized with the company brand and business let’s shovel into the SWOT analysis of Softbank.</span></p><h2><b><br>SWOT Analysis of Softbank&nbsp;</b></h2><p><span style="font-weight: 400;">SWOT analysis is a strategic planning tool that can be used to do a situational analysis of the company by measuring strengths, weaknesses, opportunities and threats, the company is facing in its current business environment.&nbsp;</span></p><p><span style="font-weight: 400;">It deals with two factors: internal and external. Strength and weakness are based on internal factors whereas opportunities and threats rely on external factors of the company.</span></p><p><span style="font-weight: 400;">To better understand the SWOT analysis of Softbank, refer to the infographics below:</span></p><p><img decoding="async" class="wp-image-273186 aligncenter size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736881845967-e8bcb64ef92da45ba228b8ea3b3f235e.webp" alt="SWOT Analysis of Softbank - SWOT Infographics of Softbank" width="750" height="500" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/02/SWOT-Analysis-of-Softbank-SWOT-Infographics-of-Softbank.pngw3.webp 750w, https://iide.co/wp-content/uploads/2022/02/SWOT-Analysis-of-Softbank-SWOT-Infographics-of-Softbank-480x320.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 750px, 100vw"></p><p><span style="font-weight: 400;">Below is a step-by-step detailed guide to help you with the SWOT analysis of Softbank.</span></p><h3><b>Strengths of Softbank</b></h3><p><span style="font-weight: 400;">The brand’s competence gives an edge over capturing the maximum market in the industry and earning more profits. Hence here we go with the strengths as follows:</span></p><ul><li style="font-weight: 400;" aria-level="1"><b>Growing Operational Efficiency: </b><span style="font-weight: 400;">Automating and increasing the efficiency of work through the use of AI and robotics and encouraging employees to make effective use of the freed-up time for self-development.</span></li><li style="font-weight: 400;" aria-level="1"><b>Research &amp; Development of New Technology:</b><span style="font-weight: 400;"> High-speed network services that use a wide range of frequency bands and are fully engaged in enhancing signals, using big data to improve quality and respond to events that attract large numbers of people.</span></li><li style="font-weight: 400;" aria-level="1"><b>Automation of Activities:</b><span style="font-weight: 400;"> One of the major strengths of Softbank is the automation of all the activities and projects which has brought a good amount of consistency in the quality of the products. This automation has given an edge-over to Softbank to scale up and scale down according to the demand and conditions of the market’s current situation which is working from home &amp; office.&nbsp;</span></li></ul><p><span style="font-weight: 400;">We all know that during the pandemic, businesses, brands and even education sectors have shifted their work on digital platforms using </span><a href="https://iide.co/online-digital-marketing-certification/"><span style="font-weight: 400;">various digital marketing skills</span></a><span style="font-weight: 400;">. After unlocking also the shift is constant and even growing more because people understood the endless </span><a href="https://iide.co/blog/benefits-of-digital-marketing/"><span style="font-weight: 400;">benefits of digital marketing</span></a><span style="font-weight: 400;">. Also, the skills are proven beneficial for students who are looking for career growth and job opportunities.&nbsp;</span></p><ul><li style="font-weight: 400;" aria-level="1"><b>Reliable Telecommunication Network:</b><span style="font-weight: 400;"> SoftBank has leadership in the market in terms of reliable telecommunication networks. Its big expansion and acquisitions like acquiring Vodafone Japan and joint venture with Yahoo made Softbank strong in the market.</span></li><li style="font-weight: 400;" aria-level="1"><b>Rebuilding Operation System: </b><span style="font-weight: 400;">To manage multiple customer centres in a unified manner, Softbank is building a more efficient management system and improving the quality of customer support.</span></li><li style="font-weight: 400;" aria-level="1"><b>Highly Skilled Service-minded Staff: </b><span style="font-weight: 400;">Softbank Qualification Certification Exam and Y! Mobile Certification Exams are provided and qualified crew members wear a certification badge on their left lapel.</span></li></ul><h3><b><br>Weaknesses of Softbank</b></h3><p><span style="font-weight: 400;">Every coin has two sides, now after a bunch of the strengths there come the weaknesses of Softbank.</span></p><ul><li><b>High Debt to Equity Ratio: </b><span style="font-weight: 400;">During the past 13 years, the Debt to Equity Ratio of Softbank was 9.22. The lowest was 0.76 and the median was 3.03.</span></li><li><b>Decreasing ARPU in Telecom Segment:</b><span style="font-weight: 400;"> Domestic telecommunications segment income decreased 5.1% year on year, to ¥683.0 billion, due to discounts on communication service charges resulting from an aggressive marketing strategy based on the Home Bundle Discount.</span></li><li><b>Mounting Debt Pile Questions Softbank’s Creditworthiness: </b><span style="font-weight: 400;">As SoftBank Group Corp. continues its transformation into a giant investment fund, some analysts are increasingly watching a metric more familiar to lenders as they judge its creditworthiness.</span></li><li><b>Competition with Brands Affecting the Market: </b><span style="font-weight: 400;">Although Softbank has a unique marketing strategy the new brands and other existing brands are also coming up with new strategies. But to maintain the position of best telecom services they need constant advertising, improvement in their products and this causes the majority of the expenses of the brand.</span></li><li><b>Limited International Presence: </b><span style="font-weight: 400;">Softbank currently operates in only Japan. It should consider operating in other countries, to expand its business and create strong brand recognition and awareness in the market.</span></li></ul><h3><b><br>Opportunities for Softbank</b></h3><p><span style="font-weight: 400;">There is always a way to add an extra mile to your work and improve sales, marketing, and profit.</span></p><ul><li style="font-weight: 400;" aria-level="1"><b>Money Making Opportunities in International Market:</b><span style="font-weight: 400;"> Globalization has led to opportunities in the International market and Softbank is in prime time to tap on those opportunities and grow.</span></li><li style="font-weight: 400;" aria-level="1"><b>Reducing Cost of Market Entry: </b><span style="font-weight: 400;">Globalization along with digital marketing and social media has considerably reduced the risk of market entry.</span></li><li style="font-weight: 400;" aria-level="1"><b>Development in AI:</b><span style="font-weight: 400;"> Development in AI to better predict customer needs, cater to niche segments and make better recommendation engines.</span></li><li style="font-weight: 400;" aria-level="1"><b>Changing Technology: </b><span style="font-weight: 400;">Transforming the technology that Softbank operates in. Softbank can use these developments in improving efficiencies, lowering costs, and transforming processes.</span></li></ul><h3><b><br>Threats to Softbank</b></h3><p><span style="font-weight: 400;">The environmental factors can prove to be a threat to the company and are harmful. Here are some threats:</span></p><ul><li><b>Growing Protectionism:</b><span style="font-weight: 400;"> Hedge the risk against growing protectionism ranging from – storing data into the international market to diversifying risk by operating into countries at different economic cycles.</span></li><li><b>International Geo-Political Factors:</b><span style="font-weight: 400;"> Geopolitical factors have taken a turn for growing protectionism. Softbank should closely focus on these events and make them integral to strategy making.</span></li><li><b>Sticky Prices in the Industry: </b><span style="font-weight: 400;">Softbank operates in an industry where there is a culture of sticky prices. The Largest LBO in Japan case study can lead to the inability on part of the organization to increase the prices that its premium prices deserve.</span></li><li><b>Technical Advancement: </b><span style="font-weight: 400;">The new competitors in the race are with some advanced technology reducing the overall market share of Softbank.</span></li><li><b>Challenging &amp; Competitive Market Conditions:</b><span style="font-weight: 400;"> Intense competition has led to a declining active customer base, in particular for non-contract customers. Aggressive competition from other telecom brands results in the problem of retaining customers.</span></li></ul><p><span style="font-weight: 400;"><br>This ends our detailed SWOT analysis of Softbank. Let us conclude our learning below.</span></p></div></div></div></div>

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><b>To Conclude</b></h2><p><span style="font-weight: 400;">Softbank is a huge investment company that can be referred to as a bank for software-related companies as well as trending businesses. As we had a look at the SWOT analysis of Softbank, it has invested in high stake world technologies, it is more renowned in the world.&nbsp;</span></p><p><span style="font-weight: 400;">The company has taken on an aggressive investment campaign that not only ensures its activity with and support of many hot startups but also consistently brings Softbank itself to the top of many news feeds.</span></p><p><span style="font-weight: 400;">In today’s dynamic world </span><a href="https://iide.co/blog/importance-of-digital-marketing/"><span style="font-weight: 400;">digital marketing is of utmost importance</span></a><span style="font-weight: 400;">. Hence, improving marketing skills is very paramount for digital marketing enthusiasts. If you are intrigued with the above piece of information in learning more and upskilling, check out the </span><a href="https://iide.co/online-digital-marketing-course/?swcfpc=1"><span style="font-weight: 400;">3 Months Advanced Digital Marketing Course by IIDE</span></a><span style="font-weight: 400;"> to know more.</span></p><p><span style="font-weight: 400;">We hope this blog on the SWOT Analysis of Softbank has given you a good insight into the company’s strengths, weaknesses, opportunities and threats.</span></p><p><span style="font-weight: 400;">If you enjoy in-depth company research just like the SWOT analysis of Softbank, check out our </span><a href="https://iide.co/case-studies/swot-analysis-of-suzuki/#:~:text=IIDE%20Knowledge%20portal."><span style="font-weight: 400;">IIDE Knowledge portal</span></a><span style="font-weight: 400;"> for more fascinating case studies.</span></p><p><span style="font-weight: 400;">Thank you for taking the time to read this, and do share your thoughts on this case study of the SWOT analysis of Softbank in the comments section below.</span></p></div></div>

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Want to learn about the SWOT analysis of Softbank? Here is a blog giving detailed information on the strengths, weaknesses, opportunities, and threats.

Extensive SWOT Analysis Of Softbank - 2025 Study | IIDE

<div class="raw-html-embed"><div class="et_pb_text_inner"><p><span style="font-weight: 400;">In the previous article, we did a SWOT Analysis of the </span><a href="https://iide.co/case-studies/swot-analysis-of-us-bank/"><span style="font-weight: 400;">US Bank</span></a><span style="font-weight: 400;">. Today we are here with another detailed SWOT Analysis of Softbank.</span></p><p><span style="font-weight: 400;">Softbank is </span><a href="https://www.careeraddict.com/top-10-largest-companies-in-japan" rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;">the leading multinational conglomerate holding company</span></a><span style="font-weight: 400;"> based in Japan. They’ve been operating since 1981, they have been in the market for more than a century of technical achievements and they think that the future looks just as exciting as it. Why? Because we all know how important networks are these days and are they going to be in the future.</span></p><p><span style="font-weight: 400;">Another important aspect is Softbank’s marketing efforts. As noticed the world is going online and marketing is changing completely. So if you think you are interested in knowing more about the online world – check out our </span><a href="https://iide.co/digital-marketing-basics?swcfpc=1"><span style="font-weight: 400;">Free Digital Marketing 101 Masterclass</span></a><span style="font-weight: 400;"> by the CEO and Founder of IIDE, Karan Shah.&nbsp;</span></p><p><span style="font-weight: 400;">Do you want to learn how Softbank became so successful in the network industry? In this blog, we will learn about the SWOT Analysis of Softbank and decode the answer. Before we begin, let us learn more about Softbank the company, its founding, products, financial status and competitors.</span></p></div></div>

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Extensive SWOT Analysis of Softbank – A Japanese Multinational Conglomerate Holding Company

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