Name: Extensive SWOT Analysis Of Pidilite - 2025 | IIDE
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<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><h2><b>About Pidilite,</b></h2><p><img fetchpriority="high" decoding="async" class="wp-image-278013 alignnone size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736881165411-977b10e1eb82c935121afdcaf7579c29.webp" alt="SWOT Analysis of Pidilite - Fevicol" width="512" height="329" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/03/unnamed.pngw3.webp 512w, https://iide.co/wp-content/uploads/2022/03/unnamed-480x308.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 512px, 100vw"></p><p><span style="font-weight: 400;">Pidilite Industries Limited was started in the year 1959 by Balvant Parekh to make the lives of carpenters and woodworkers easy with their white synthetic resin adhesive solution. Since then it has always been a </span><a href="https://indiancompanies.in/top-10-chemical-companies-in-india/#:~:text=4.-,Pidilite%20Industries%20Ltd,and%20specialties%20chemicals%20in%20India." rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;">pioneer of consumer and speciality chemicals in India</span></a><span style="font-weight: 400;">. Its corporate office is located in Mumbai and has manufacturing units spread across India, including Mahad, (Maharashtra); Vapi, (Gujarat); Baddi and Kala Amb, both in (Himachal Pradesh).</span></p><p><span style="font-weight: 400;">Pidilite is </span><a href="https://www.mordorintelligence.com/industry-reports/india-adhesives-and-sealants-market" rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;">the market leader when it comes to adhesives</span></a><span style="font-weight: 400;"> and sealants construction chemicals, hobby colours and polymer emulsions in India. One of its brand names: Fevicol has become synonymous with adhesives to millions of people in India. It is also ranked amongst the most trusted brands in India.&nbsp;</span></p><p><span style="font-weight: 400;">Pidilite was the first company in India that started manufacturing violet pigment which was started in the year 1973. In 1984 the company’s consumer product division was born and in 1989 the company entered fevicol acrylic colours transform fabric and multi-surface painting market. The company made its first public offering of equity shares in the year 1993 and since then their share prices has always seen an exponential rise.</span></p><p><span style="font-weight: 400;">Currently, they manufacture a range of products that can be segmented into consumer products: art materials and stationery; food and fabric care; adhesives and sealants; speciality industrial products: industrial adhesives; industrial pigments; industrial and textile resins, leather chemicals, construction chemicals and other industrial chemicals. Over time, Pidilite has become an adhesive monopoly and recently it has reinvested the capital in such a way to also become </span><a href="https://www.businessinsider.in/business/corporates/news/pidilite-brands-fevicol-mseal-and-dr-fixit-make-over-3000-crore-a-year-in-revenue/articleshow/76623265.cms" rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;">a monopoly in India’s waterproofing and fevicol business</span></a><span style="font-weight: 400;">.</span></p><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><table class="dcf-table dcf-table-bordered dcf-table-striped"><caption><strong>Quick Stats on Pidilite</strong></caption><tbody><tr><th scope="row">Founder</th><td data-label="Founder">Balvant Parekh</td></tr><tr><th scope="row">Year Founded</th><td data-label="Year Founded">1959</td></tr><tr><th scope="row">Origin</th><td data-label="Origin">Andheri, Mumbai, India</td></tr><tr><th scope="row">No. of Employees</th><td data-label="No. of Employees">6,000+</td></tr><tr><th scope="row">Company Type</th><td data-label="Company Type">Public</td></tr><tr><th scope="row">Market Cap</th><td data-label="Market Cap">Rs 1,14,892 Crore (2022)</td></tr><tr><th scope="row">Annual Revenue</th><td data-label="Annual Revenue">Rs 7,443 Crore (2020)</td></tr><tr><th scope="row">Net Income/ Profit</th><td data-label="Net Income/ Profit">Rs 1,119 Crore (2020)</td></tr></tbody></table></div><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><p><img decoding="async" class="wp-image-278012 alignnone size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736881166025-f6413f9b470ff9f0082645f0bcdbb06e.webp" alt="SWOT Analysis of Pidilite - Pidilite Range of Products" width="350" height="233" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/03/1527763999-5625.jpgw3.webp 350w, https://iide.co/wp-content/uploads/2022/03/1527763999-5625-300x200.jpg 300w, https://iide.co/wp-content/uploads/2022/03/1527763999-5625-150x100.jpg 150w" sizes="(max-width: 350px) 100vw, 350px"></p><h3><b><br>Products by Pidilite&nbsp;</b></h3><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Art materials and stationery</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Food and fabric care</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">car products, adhesives and sealants</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Industrial adhesives &amp; pigments</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Adhesives</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Construction Chemicals</span></li></ul><h3><b><br>Competitors of Pidilite</b></h3><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">GHCL</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Nirma</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">DAP Products</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Brinsa</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Green Cross</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Monument Chemical</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Norwex</span></li></ul><p><span style="font-weight: 400;"><br>That’s it, now that we have brief information about Pidilite. Let’s know more about the SWOT Analysis of Pidilite.</span></p><h2><b><br>SWOT Analysis of Pidilite</b></h2><p><span style="font-weight: 400;">SWOT analysis is the study of the Strengths, Weaknesses, Opportunities, and Threats of a company. This helps the company to know its position in the market and what needs to be improved and what areas it can excel in. It also helps the company to strategize its framework related to business and factors affecting its growth.</span></p><p><span style="font-weight: 400;">To better understand the SWOT analysis of Pidilite, refer to the infographic below:</span></p><p><span style="font-weight: 400;"><img decoding="async" class="wp-image-277991 aligncenter size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736881166384-9d1aa5818c212642707099122243a3f4.webp" alt="SWOT Analysis of Pidilite - SWOT Infographics of Pidilite" width="750" height="500" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/03/SWOT-Analysis-of-Pidilite-SWOT-Infographics-of-Pidilite.pngw3.webp 750w, https://iide.co/wp-content/uploads/2022/03/SWOT-Analysis-of-Pidilite-SWOT-Infographics-of-Pidilite-480x320.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 750px, 100vw">&nbsp;&nbsp;</span></p><p><span style="font-weight: 400;">So let us first start by looking at the strengths of Pidilite from the SWOT analysis of Pidilite.</span></p><h3><b>Strengths of Pidilite</b></h3><p><span style="font-weight: 400;">Strengths are the activities that a company possesses. This helps in contributing to the company’s success. The strengths of Pidilite can be analyzed as follows:</span></p><ul><li style="font-weight: 400;" aria-level="1"><b>Market Leader in Adhesive:</b><span style="font-weight: 400;"> Pidilite has created a monopoly when it comes to Adhesive Industry and it was all possible due to its flagship brand Fevicol. The adhesive market is estimated to be at USD 5 billion in India, out of which Fevicol has a market share of 68 per cent.</span></li><li style="font-weight: 400;" aria-level="1"><b>Global Presence:</b><span style="font-weight: 400;"> Not only in India but Pidilite is also spread in more than 100 countries with the company having manufacturing facilities in more than 9 countries. You can find their diverse range of products in major developed countries.</span></li><li style="font-weight: 400;" aria-level="1"><b>Good Brand Name:</b><span style="font-weight: 400;"> Pidilite has used branding and marketing strategies so well that one of their brand name, Fevicol, has become very synonymous with household adhesive. They have built their brand image in such a way that it is considered one of the most trusted brands in India.</span></li><li style="font-weight: 400;" aria-level="1"><b>Fully-equipped In-house R&amp;D: </b><span style="font-weight: 400;">Pidilite two-thirds of sales happen through in-house innovations by over 150 professionals. They have their in-house R&amp;D centres in India, Singapore, Thailand, Brazil, Dubai and USA.&nbsp;&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><b>Wide Product Range:</b><span style="font-weight: 400;"> Pidilite has a very wide range of products right from adhesives, sealants, waterproofing solutions, construction chemicals, industrial resins to even chemicals for arts and crafts.</span></li><li style="font-weight: 400;" aria-level="1"><b>Good Network of Suppliers &amp; Distributors:</b><span style="font-weight: 400;"> The company has built a very good network and has an extensive channel of distribution across the country which helps it reach out to customers in a very aggressive way. One can go to a stationery store to purPidilite any of their consumer chemical goods.</span></li><li style="font-weight: 400;" aria-level="1"><b>Awards &amp; Recognitions: </b><span style="font-weight: 400;">Pidilite and its products Fevicol and Dr Fixit has some of the biggest awards in the nation. Pidilite has been awarded one of the most promising and prestigious companies of the year, its product Fevicol has also made through the top 15 best adhesives.</span></li><li style="font-weight: 400;" aria-level="1"><b>Great Place to Work: </b><span style="font-weight: 400;">Pidilite has been awarded as a great place to work and this tells us that employees at Pidilite are happy and healthy with their work-life and the organisation in which they are working.&nbsp;</span></li></ul><h3><b><br>Weaknesses of Pidilite</b></h3><p><span style="font-weight: 400;">Weaknesses stop an organization from performing to its utmost potential. One should analyze the weakness and work upon them to help the firm excel in all terms.</span></p><ul><li style="font-weight: 400;" aria-level="1"><b>Focus on Consumer Chemicals: </b><span style="font-weight: 400;">The company extensively focuses on consumer chemicals only. They can dive into other product lines too.</span></li><li style="font-weight: 400;" aria-level="1"><b>Over Dependence on Fevicol and M-Seal: </b><span style="font-weight: 400;">The company is excessively dependent on the two brands: Fevicol and M-Seal which accounts for more than 55 per cent of their revenue. Thereby most of their focus is dived into these 2 brands only as that’s what makes them earn most of their profit. If somehow one brand fails will cost hefty for the company.</span></li><li style="font-weight: 400;" aria-level="1"><b>Improper Research Strategy:</b><span style="font-weight: 400;"> They have a very improper research and development strategy. They delegate and outsource most of their research work or they acquire companies for research purposes. This is a very poor strategy as it limits their innovation and future growth.</span></li><li style="font-weight: 400;" aria-level="1"><b>High Dependency on Acquired Brands &amp; Partners:</b><span style="font-weight: 400;"> As discussed before, in most other domains, Pidilite looks up to acquisition for research support. This becomes a weakness in terms of innovation since it limits the company to a great extent and increases its dependency on acquired brands.</span></li></ul><h3><b><br>Opportunities for Pidilite</b></h3><p><span style="font-weight: 400;">Opportunities are external factors that are in favour of the company and the firm can use it to its advantage to grow.</span></p><ul><li style="font-weight: 400;" aria-level="1"><b>Project Parivartan: </b><span style="font-weight: 400;">The company has launched a new initiative Project Parivartan which will analyze their supply chain workflow and try to streamline costs in all fields from warehousing to transportation.</span></li><li style="font-weight: 400;" aria-level="1"><b>New Branding Strategies: </b><span style="font-weight: 400;">The company has appointed Amitabh Bachchan as their brand ambassador and this move is expected to further improve their brand image and shares &amp; equity since this campaign is also going to be followed by strong digital and social media promotion.</span></li><li style="font-weight: 400;" aria-level="1"><b>Acquisitions of International Brands:</b><span style="font-weight: 400;"> Pidilite has agreed with WD-40 Company, which is a global marketing agency, to help them better manage sales and distribution of their WD-40 Multi-Use product. This product has an array of applications such as maintenance and repair. The firm can also use the goodwill and brand image of WD-40 allowing them to sell their products in the home construction and adhesive verticals.</span></li></ul><h3><b><br>Threats to Pidilite</b></h3><p><span style="font-weight: 400;">External factors that might affect the bank are known as threats. These issues should be taken into consideration as soon as possible to prevent causing damage to the firm. The threats to Pidilite are as follows:</span></p><ul><li style="font-weight: 400;" aria-level="1"><b>Low Growth in the Adhesives Sector:</b><span style="font-weight: 400;"> Pidilite is overly dependent on the adhesive and sealants sector which saw annual growth of 4 per cent in 2016 and this is expected to slow down since it has been impacted by the fluctuations in the macroeconomic environment.</span></li><li style="font-weight: 400;" aria-level="1"><b>Low Growth in Chemical Industries Segment:</b><span style="font-weight: 400;"> Sales growth in other fields like paint chemicals and art &amp; craft supplies have seen a gradual decline which indicates that the company might have to look at newer product categories for survival.</span></li><li style="font-weight: 400;" aria-level="1"><b>Fall in Real Estate:</b><span style="font-weight: 400;"> Sales growth in the domestic subsidiaries of Pidilite in waterproofing solutions has seen a sharp decline mainly because of the fall in real estate prices.</span></li><li style="font-weight: 400;" aria-level="1"><b>High Dependence on Other Low Growth Sectors:</b><span style="font-weight: 400;"> Many of the product categories of Pidilite are such that they are dependent on sectors like manufacturing and construction which currently have very low demand in this status quo. These have emerged as threats to the company.</span></li></ul><p><span style="font-weight: 400;"><br>This ends our extensive SWOT analysis of Pidilite. Let us conclude our learning below.</span></p></div></div></div></div>

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><b>To Conclude</b></h2><p><span style="font-weight: 400;">Pidilite is a big conglomerate that has become well known for its range of adhesive products. All of us have already heard about its 2 most popular products: Fevicol and M-Seal. In the SWOT analysis of Pidilite, we observed how the company makes good use of their branding strategies and distributor network to emerge out as the market leader and how its over-dependence on Fevicol has turned out to be its biggest weakness.&nbsp;</span></p><p><span style="font-weight: 400;">They do have thought of a few long term plans which will help them to reduce weakness and retain their position of market leader for a long time. With increasing competition in this saturated market, companies are left to use more innovative marketing strategies and campaigns to retain profits and to see gradual growth.&nbsp;</span></p><p><span style="font-weight: 400;">At the moment where digital marketing has become the need of the hour for all the companies running in this competitive market. If you are interested in kickstarting your journey in digital marketing then do check out </span><a href="https://iide.co/online-digital-marketing-course/?swcfpc=1"><span style="font-weight: 400;">IIDE’s 3 Month Advanced Online Digital Marketing Course</span></a><span style="font-weight: 400;"> to know more.</span></p><p><span style="font-weight: 400;">We hope this blog on the SWOT analysis of Pidilite has given you a good insight into the company’s strengths, weaknesses, opportunities and threats.</span></p><p><span style="font-weight: 400;">If you enjoy in-depth company research just like the SWOT analysis of Pidilite, check out our </span><a href="https://iide.co/case-studies/swot-analysis-of-suzuki/#:~:text=IIDE%20Knowledge%20portal."><span style="font-weight: 400;">IIDE Knowledge portal</span></a><span style="font-weight: 400;"> for more fascinating case studies.</span></p><p><span style="font-weight: 400;">Thank you for taking the time to read this, and do share your thoughts on this case study of the SWOT analysis of Pidilite in the comments section below.</span></p></div></div>

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Are you interested in the SWOT Analysis of Pidilite? Read now to learn its strengths, weaknesses, opportunities and threats.

Extensive SWOT Analysis Of Pidilite - 2025 | IIDE

<div class="raw-html-embed"><div class="et_pb_text_inner"><p><span style="font-weight: 400;">Last time we elaborated on the SWOT Analysis of the world’s most famous sports car designer, </span><a href="https://iide.co/case-studies/swot-analysis-of-ferrari/?swcfpc=1"><span style="font-weight: 400;">Ferrari</span></a><span style="font-weight: 400;">. This time, we will do a comprehensive study of the </span><b>SWOT analysis of Pidilite</b><span style="font-weight: 400;"> Industries.</span></p><p><span style="font-weight: 400;">As you might be knowing, Pidilite Industries Limited is an adhesives manufacturing company which is based in India. They are well known for their Fevicol range of adhesives: some of which you might have used before like FeviKwik, Dr Fixit, Fevicol, M-seal and many more.</span></p><p><span style="font-weight: 400;">Another aspect that made Pidilite the giant it is now is, its marketing efforts. As the world goes online, marketing is evolving and if you are interested in learning about the latest – check out our </span><a href="https://masterclass.iide.co/video/digital-marketing-fundamentals?swcfpc=1"><span style="font-weight: 400;">Free MasterClass on Digital Marketing 101</span></a><span style="font-weight: 400;"> by the CEO and Founder of IIDE, Karan Shah.</span></p><p><span style="font-weight: 400;">In this blog, we will cover the SWOT analysis of Pidilite in detail. But before we begin, let us start by learning about the company, its history, products, services and financial success.</span></p></div></div>

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Extensive SWOT Analysis of Pidilite – An Indian Adhesives Manufacturing Company

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