In the previous blog, we had done comprehensive research about the Marketing Mix of Milo by looking at all the 4Ps strategies. In this blog, we are going to view the SWOT Analysis of Parag Milk Foods – the iconic tasty milk drink from Nestle in detail.
Parag Milk Food is a company where lots of dairy items/products are made for daily life. Parag gives the best to the customers through connecting people with natural organic products and this is one of the major reasons to choose Parag Milk Foods. The company’s Go cheese is India’s fourth-largest producing cheese and the country’s largest producer of cow ghee under its brand Govardhan.
Also, Parag Milk Foods’s digital marketing strategies have played a vital role in them becoming so popular around the world. It is marketed as a vibrant beverage strongly related to good health and sports.
In this digital era where almost every business is going online, digital marketing has become very important in today’s world and if you want to learn and gain more knowledge about it, go over to our Free MasterClass On Digital Marketing 101 by Karan Shah, the CEO and Founder of IIDE.
In this case study, we will learn about the SWOT Analysis of Parag Milk Foods. But first, let us know about the company and the product better.