Name: In-Depth SWOT Analysis Of Mitsubishi Motors - 2025 | IIDE
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<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><h2><b>About Mitsubishi Motors</b></h2><p><img fetchpriority="high" decoding="async" class="wp-image-262879 alignnone " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736880766267-353084ddd5bfe7d04f045fa7fdfc455e.webp" alt="SWOT Analysis of Mitsubishi Motors - Mitsubishi Showroom look" width="476" height="297"><br><span style="font-weight: 400;">Mitsubishi Motors is </span><a href="https://www.automotive-technology.com/articles/largest-automobile-manufacturing-companies-in-the-world" rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;">one of the leading brands in the automobile manufacturing sector</span></a><span style="font-weight: 400;">. Production-wise, it was the sixth-largest Japanese automaker and 19th-largest worldwide. </span><span style="font-weight: 400;">It produces all categories of cars such as hatchbacks, SUVs and sedans. Mitsubishi Pajero, Lancer, Eclipse and Outlander are some of their top products. Around 926,000 unit vehicles are sold by the company every year in 160 countries around the world.</span></p><p><span style="font-weight: 400;">In recent years, with the production of Outlander PHEV, Mitsubishi has focused on Plug-in Hybrid Electric Vehicle technology which reduces emissions and is designed to preserve and sustain the global environment.</span></p><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><table class="dcf-table dcf-table-bordered dcf-table-striped"><caption><strong>Quick Stats on Mitsubishi Motors</strong></caption><tbody><tr><th scope="row">Founder</th><td data-label="Founder">Iwasaki Yatarō</td></tr><tr><th scope="row">Year Founded</th><td data-label="Year Founded">1970</td></tr><tr><th scope="row">Origin</th><td data-label="Origin">Japan</td></tr><tr><th scope="row">No. of Employees</th><td data-label="No. of Employees">29,555+</td></tr><tr><th scope="row">Company Type</th><td data-label="Company Type">Public</td></tr><tr><th scope="row">Market Cap</th><td data-label="Market Cap">$4.3 Billion (2021)</td></tr><tr><th scope="row">Annual Revenue</th><td data-label="Annual Revenue">JPY 2.514 Tillion (2018)</td></tr><tr><th scope="row">Net Income/ Profit</th><td data-label="Net Income/ Profit">JPY 119.850 Billion (2018)</td></tr></tbody></table></div><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><p><img decoding="async" class="wp-image-262878 alignnone " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736880767203-be153389153674c6986003849a1ed505.webp" alt="SWOT Analysis of Mitsubishi Motors - Mitsubishi Cars Line" width="515" height="213"></p><h3><b><br>Products of Mitsubishi Motors</b></h3><p><span style="font-weight: 400;">Mitsubishi Motors offers the following products:</span></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Passenger Cars</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Economy Cars</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Commercial Vehicles</span></li></ul><h3><b><br>Competitors of Mitsubishi Motors</b></h3><p><span style="font-weight: 400;">Mitsubishi Motors competes with a lot of automotive manufacturers. The top 5 competitors of Mitsubishi Motors are</span></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Hyundai Motors</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Tata Motors</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Toyota&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Honda</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Chevrolet</span></li></ul><p><span style="font-weight: 400;"><br>Without further delay, let us dive into the in-depth SWOT analysis of Mitsubishi Motors.</span></p><h2><b><br>SWOT Analysis of Mitsubishi Motors</b></h2><p><span style="font-weight: 400;">SWOT Analysis of Mitsubishi Motors can show how a well-established company uses its opportunities to ensure its growth. It can show how the company takes advantage of its strengths to use the opportunities while working on its weaknesses. SWOT Analysis of Mitsubishi Motors will also reveal its expansion plans.</span></p><p><span style="font-weight: 400;">To better understand the SWOT analysis of Mitsubishi Motors, refer to the infographic below:</span></p><p><img decoding="async" class="wp-image-262844 aligncenter size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736880768018-9057596be438220b6a52418775c7032a.webp" alt="SWOT Analysis of Mitsubishi Motors - SWOT Infographics of Mitsubishi Motors" width="750" height="500" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/01/SWOT-Analysis-of-Mitsubishi-Motors-SWOT-Infographics-of-Mitsubishi-Motors.pngw3.webp 750w, https://iide.co/wp-content/uploads/2022/01/SWOT-Analysis-of-Mitsubishi-Motors-SWOT-Infographics-of-Mitsubishi-Motors-480x320.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 750px, 100vw"></p><p><span style="font-weight: 400;">Now first let’s begin with the strengths of the company from the SWOT analysis of Mitsubishi Motors.</span></p><h3><b>Strengths of Mitsubishi Motors</b></h3><p><span style="font-weight: 400;">A business’s strengths are the things that it excels at in its range of operations that can give it an edge over its competitors. The following are the strengths of Mitsubishi Motors:</span></p><ul><li style="font-weight: 400;" aria-level="1"><b>History of Innovations:</b><span style="font-weight: 400;"> For decades, Mitsubishi has innovated an impressive number of cars which lead the automotive industry forward. Even still they continue to produce new innovative cars which suit the current trends and demands of the market.</span></li><li style="font-weight: 400;" aria-level="1"><b>Dependability:</b><span style="font-weight: 400;"> Mitsubishi is known for its reliability, dependability, and warranty. The cars have a very high rate of performance which also comes with warranties of up to 10 years. All car brands rank Mitsubishi 6th out of 32 in terms of reliability, with a rating of 4.0 out of 5.0. The average rating is taken from 345 unique models.&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><b>Value:</b><span style="font-weight: 400;"> Affordable customer-friendly prices with rich features and capability is this company’s strongest assets. The company manufactures well-equipped vehicles with the latest technology at extremely competitive prices.&nbsp;&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><b>Alliances:</b><span style="font-weight: 400;"> Mitsubishi Motors have several alliances with some of the world’s biggest car manufacturers including Hyundai, Volvo, Suzuki, Volkswagen etc. and many more. Such alliances give Mitsubishi a stronghold in the market.</span></li><li style="font-weight: 400;" aria-level="1"><b>Customer-based:</b><span style="font-weight: 400;"> Mitsubishi Motors has always been highly focused on customers. Customer feedback and regular communication have always been a priority of the company, and the company’s consciousness is different because of that.</span></li></ul><h3><b><br>Weaknesses of Mitsubishi Motors</b></h3><p><span style="font-weight: 400;">Weaknesses are used to refer to areas where the business or the brand needs improvement. Some of the key weaknesses of Mitsubishi Motors are</span></p><ul><li style="font-weight: 400;" aria-level="1"><b>Ethics:</b><span style="font-weight: 400;"> Mitsubishi admitted that they had been giving wrong information on fuel consumption from 2002 onwards, using inaccurate test methods. Later, the company said it used fuel-economy testing methods that did not comply with Japanese regulations for 25 years, much longer than previously known.</span></li><li style="font-weight: 400;" aria-level="1"><b>Lack of After-sales Service:</b><span style="font-weight: 400;"> The lack of after-sales service in most countries has led to criticism of the company’s after-sales service. Additionally, most regions are not able to obtain spare parts, both of which are disadvantages for the company.</span></li><li style="font-weight: 400;" aria-level="1"><b>Negligible Share of the Small Cars:</b><span style="font-weight: 400;"> Based on FY2015 data, SUVs and pickup trucks accounted for more than 50% of Mitsubishi Motors’ sales. Although Lancer and Mirage enjoy a decent market share in some markets, other sedans and minicars are finding it more difficult to capture market share.</span></li><li style="font-weight: 400;" aria-level="1"><b>Trouble in History:</b><span style="font-weight: 400;"> Mitsubishi Motors has withdrawn and ended its production in Australia, Western Europe, North America and the UK market which has significantly affected the sales structure of Mitsubishi Motors for the past several years.</span></li><li style="font-weight: 400;" aria-level="1"><b>Weak Governance System:</b><span style="font-weight: 400;"> An independent panel hired to investigate the fuel mileage scandal concluded that a weak governance system was to blame. According to the report, the company lacked effective communication, excessive pressure on engineers, and unified manufacturing processes.</span></li></ul><h3><b><br>Opportunities for Mitsubishi Motors</b></h3><p><span style="font-weight: 400;">Opportunities refer to those avenues in the environment that surrounds the business on which it can capitalize to increase its returns. Some of the opportunities for Mitsubishi Motors include</span></p><ul><li style="font-weight: 400;" aria-level="1"><b>Demand for Hybrid Cars:</b><span style="font-weight: 400;"> Due to a lot of awareness of global warming and environmental protection concerns there’s a high demand for hybrid cars and green cars. Mitsubishi has been introducing reduced emission and environmentally friendly cars since 2010, which puts it ahead of its competitors.</span></li><li style="font-weight: 400;" aria-level="1"><b>Emerging Markets:</b><span style="font-weight: 400;"> In emerging and changing markets like China and India, automobile sales of the company are expected to grow. Within the next decade, the number of cars sold in these emerging markets is expected to rise by 10 to 20%, which is a huge demand.</span></li><li style="font-weight: 400;" aria-level="1"><b>Tie-up with Automotive Manufacturers: </b><span style="font-weight: 400;">A good strategic alliance with other automotive manufacturers like Nissan can create a huge demand and increase sales.</span></li><li style="font-weight: 400;" aria-level="1"><b>New Environmental Policies: </b><span style="font-weight: 400;">With the new environmental policies, Mitsubishi can stay ahead of its competitors with the help of hybrid and electric cars.</span></li><li style="font-weight: 400;" aria-level="1"><b>Technological Developments:</b><span style="font-weight: 400;"> Technology succeeds with numerous advantages among many departments. Operations can be automated to diminish costs. Technology enables better data to be obtained from customers and improves trading accomplishments.</span></li></ul><h3><b><br>Threats to Mitsubishi Motors</b></h3><p><span style="font-weight: 400;">Threats are those factors in the environment that can be detrimental to the growth of the business. Some of the threats for Mitsubishi Motors include</span></p><ul><li style="font-weight: 400;" aria-level="1"><b>Increasing Costs:</b><span style="font-weight: 400;"> Ever-increasing fuel prices can lead to a decline in the sale of cars. High competition and an increase in depleting resources inflation can hinder the growth of the company.</span></li><li style="font-weight: 400;" aria-level="1"><b>Competition:</b><span style="font-weight: 400;"> Mitsubishi Motors faces the pressure of competition from many other companies in this industry like Chevrolet, Nissan, Toyota, Hyundai, GM etc. Intense competition from global automobile brands can reduce Mitsubishi’s business.</span></li><li style="font-weight: 400;" aria-level="1"><b>Political Climate:</b><span style="font-weight: 400;"> As the company operates globally it is exposed to several currency fluctuations and exchange rates resulting in political and economic turmoil in the US, Europe and Russia.</span></li><li style="font-weight: 400;" aria-level="1"><b>New Distributors:</b><span style="font-weight: 400;"> The increased number of local distributors and their strength pose a great threat in some markets of the world as the competition is paying higher margins to the local distributors and government schemes are also being implemented to protect their interests.</span></li><li style="font-weight: 400;" aria-level="1"><b>Technological Developments by Competitors:</b><span style="font-weight: 400;"> New technological developments by a few competitors within the industry pose a threat to Mitsubishi Motors. Buyers attracted to this new technology can be lost to competitors, reducing Mitsubishi Motors’ overall market share.</span></li></ul><p><span style="font-weight: 400;">This ends our in-depth SWOT analysis of Mitsubishi Motors. Let us conclude our learning below.</span></p></div></div></div></div>

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><b>To Conclude</b></h2><p><span style="font-weight: 400;">Mitsubishi has always been leading the automotive industry. It is arguably one of the most popular car brands in the market. With excellent advertising and a strong brand presence, Mitsubishi has a successful future ahead with the new designs and inventions curated for future customers’ demands.&nbsp;</span></p><p><span style="font-weight: 400;">Moreover, they are developing new models and designs according to a new trend that will dominate the markets across the globe. Mitsubishi motor is a global brand having a wide geographic reach with strategic alliances which can boost sales with the help of proper positioning.</span></p><p><span style="font-weight: 400;">Marketing is one of the main pillars of any business, and currently, this pillar is going through rapid change. With the increasing importance of digital marketing, learning about the growing field is an important step. Good advertising and branding of the car company can increase the marketing game. As we have seen, the company suffers from a lot of competition and digital marketing can help boost sales and gain more exposure for the brand.</span></p><p><span style="font-weight: 400;">If you want to learn more about digital marketing, check out our </span><a href="https://iide.co/online-digital-marketing-course/?swcfpc=1"><span style="font-weight: 400;">IIDE’s 3 Month Advanced Online Digital Marketing Course</span></a><span style="font-weight: 400;"> to know more.&nbsp;</span></p><p><span style="font-weight: 400;">We hope this blog on the SWOT analysis of Mitsubishi Motors has given you a good insight into the company’s strengths, weaknesses, opportunities and threats.</span></p><p><span style="font-weight: 400;">If you enjoy in-depth company research just like the SWOT analysis of Mitsubishi Motors, check out our </span><a href="https://iide.co/case-studies/swot-analysis-of-suzuki/#:~:text=IIDE%20Knowledge%20portal."><span style="font-weight: 400;">IIDE Knowledge portal</span></a><span style="font-weight: 400;"> for more fascinating case studies.</span></p><p><span style="font-weight: 400;">Thank you for taking the time to read this, and do share your thoughts on this case study of the SWOT analysis of Mitsubishi Motors in the comments section below.</span></p></div></div>

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Looking for a well-researched SWOT Analysis of Mitsubishi Motors? Here contains the SWOT Analysis of Mitsubishi Motors with infographics.

In-Depth SWOT Analysis Of Mitsubishi Motors - 2025 | IIDE

<div class="raw-html-embed"><div class="et_pb_text_inner"><p><span style="font-weight: 400;">Last time we elaborated on the </span><a href="https://iide.co/case-studies/swot-analysis-of-suzuki/?swcfpc=1"><span style="font-weight: 400;">SWOT Analysis of Suzuki</span></a><span style="font-weight: 400;">. This time we will look at the SWOT analysis of Mitsubishi Motors.</span></p><p><span style="font-weight: 400;">Mitsubishi is a Japanese global automotive manufacturer based in Tokyo. The company originated in 1970 from the automotive unit of Mitsubishi Heavy Industries and is a </span><span style="font-weight: 400;">part of the Renault, Nissan, Mitsubishi Alliance. Besides existing as a part of the Renault, Nissan, Mitsubishi Alliance, it is also an element of Mitsubishi keiretsu, one time </span><a href="https://blog.btrax.com/top-largest-japanese-companies/" rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;">the largest industrial group in Japan</span></a><span style="font-weight: 400;">.</span></p><p><span style="font-weight: 400;">The digital marketing industry is rapidly growing and has a positive effect on businesses. This form of marketing has become a valuable asset for businesses. The mass adoption of the internet into everyday life is the single biggest event that has affected marketing in recent years.</span></p><p><span style="font-weight: 400;">A huge company like Mitsubishi needs the best marketing strategy to stay ahead of its competitors. In today’s world, digital marketing is a must. If you’re interested in learning new digital skills check out our </span><a href="https://masterclass.iide.co/video/digital-marketing-fundamentals?swcfpc=1"><span style="font-weight: 400;">Free MasterClass on Digital Marketing 101</span></a><span style="font-weight: 400;"> by the CEO and Founder of IIDE, Karan Shah.</span></p><p><span style="font-weight: 400;">We will learn about the in-depth analysis of Mitsubishi but before we begin, let’s know more about the company first.</span></p></div></div>

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In-Depth SWOT Analysis of Mitsubishi Motors – A Japanese Multinational Automotive Manufacturer

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