Name: Complete SWOT Analysis Of Groww - 2025 Study | IIDE
Brand: IIDE
Rating: 9.9 (103837 reviews)

medium_upload-1736879864091.png

small_upload-1736879864091.png

thumbnail_upload-1736879864091.png

upload-1736879864091.png

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><h2><b>About Groww</b></h2><p><img fetchpriority="high" decoding="async" class="wp-image-277171 alignnone " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736879859783-f543f00aa8a215e918f2de38563f50bc.webp" alt="SWOT Analysis of Groww - The 4 Founders of Groww" width="450" height="240"></p><p><b>(The 4 Founders of Groww, Source: TechCrunch)</b></p><p><span style="font-weight: 400;">One of </span><a href="https://www.cashify.in/best-app-to-invest-in-mutual-fund" rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;">the best mutual funds investment platforms in India</span></a><span style="font-weight: 400;"> – Groww is a Bangalore, India based startup that was established in the year 2016 by the four former employees of Flipkart i.e. Lalit Keshre, Harsh Jain, Ishan Bansal, and Neeraj Singh with a primary goal to launch the mutual fund investment facility on digital platforms.</span></p><p><span style="font-weight: 400;">The company started its operations through a WhatsApp group and other social media platforms and Groww is grown as a web-based investment platform that helps users to invest in mutual funds and equities.&nbsp;</span></p><p><span style="font-weight: 400;">The main aim of Groww is to make its investment a very simple, approachable, see-through and computerised form of investment that will help its customers to invest in mutual funds without any struggles. This company has more than 20 million registered users that too the majority of the users are below the age of 40. It offers over 5,000 mutual funds that the users can directly invest in through its website and app.</span></p><p><span style="font-weight: 400;">It also features a forthright method of pricing which includes cheap trading fees. In this, the users can also invest freely without any fees and it does not charge for account opening or monthly maintenance costs. To give proper awareness for its users in investing and to make better decisions, it offers resources, E-Books and blogs. A person can very easily open an account and start investing. Investors can submit the online IPO application if they want to participate in the primary market and to hold the shares of the company.</span></p><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><table class="dcf-table dcf-table-bordered dcf-table-striped"><caption><strong>Quick Stats on Groww</strong></caption><tbody><tr><th scope="row">Founder</th><td data-label="Founder">Lalit Keshre, Harsh Jain, Ishan Bansal, and Neeraj Singh</td></tr><tr><th scope="row">Year Founded</th><td data-label="Year Founded">2016</td></tr><tr><th scope="row">Origin</th><td data-label="Origin">Bangalore, India</td></tr><tr><th scope="row">No. of Employees</th><td data-label="No. of Employees">590+</td></tr><tr><th scope="row">Company Type</th><td data-label="Company Type">Financial Technology</td></tr><tr><th scope="row">Market Cap</th><td data-label="Market Cap">$1 Billion Valuation</td></tr><tr><th scope="row">Annual Revenue</th><td data-label="Annual Revenue">₹40.4 Crore (2021)</td></tr><tr><th scope="row">Net Income/ Profit</th><td data-label="Net Income/ Profit">₹2.72 Crore (2021)</td></tr></tbody></table></div><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><p><img decoding="async" class="wp-image-277170 alignnone " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736879862237-39e03507e6ad91307207b9e027f3c8fd.webp" alt="SWOT Analysis of Groww - Groww" width="476" height="238"></p><h3><b><br>Services by Groww</b></h3><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Mutual funds</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Stocks&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Invest in FD</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">US Stocks&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Demat accounts</span></li></ul><h3><b><br>Competitors of Groww</b></h3><p><span style="font-weight: 400;">Groww has a lot of competitors in all places with other online investing platforms. The top competitors for the company are:</span></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Kredx</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">NPEX</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">FundersClub</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Yielders</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Etmoney&nbsp;</span></li></ul><p><span style="font-weight: 400;"><br>Now that we understand the company’s core business, let’s delve into the SWOT analysis of Groww.</span></p><h2><b><br>SWOT Analysis of Groww</b></h2><p><span style="font-weight: 400;">A SWOT analysis determines the strengths, weaknesses, opportunities, and threats of an employer. It is a confirmed control paradigm that permits Groww to benchmark its enterprise and overall performance towards that of its competition and the enterprise as a whole.</span></p><p><span style="font-weight: 400;">This is a tremendous device for figuring out in which the enterprise is doing well, in which it’s miles failing, growing countermeasures, and figuring out how the enterprise can grow.</span></p><p><span style="font-weight: 400;">To higher apprehend the SWOT Analysis of Groww, check with the infographics photo below</span></p><p><img decoding="async" class="wp-image-277167 aligncenter size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736879862645-1307cc444a5b5e7d2def9fc4e4af7767.webp" alt="SWOT Analysis of Groww - SWOT Infographics of Groww" width="750" height="500" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/03/SWOT-Analysis-of-Groww-SWOT-Infographics-of-Groww.pngw3.webp 750w, https://iide.co/wp-content/uploads/2022/03/SWOT-Analysis-of-Groww-SWOT-Infographics-of-Groww-480x320.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 750px, 100vw"></p><p><span style="font-weight: 400;">Now first let’s start with the strengths of the employer from the SWOT analysis of Groww.</span></p><h3><b>Strengths of Groww</b></h3><ul><li style="font-weight: 400;" aria-level="1"><b>Low-cost Trading: </b><span style="font-weight: 400;">Financial services are supplied remotely via the internet. The organization keeps operational costs low by using an online business model. It offers free direct investments in mutual funds, stocks, initial public offerings, digital gold, and exchange-traded funds.</span></li><li style="font-weight: 400;" aria-level="1"><b>Big Fundings &amp; Support:</b><span style="font-weight: 400;"> Big companies like </span><span style="font-weight: 400;">Insignia Ventures Partners, Lightbridge Partners, Kairos and others</span><span style="font-weight: 400;"> have invested in Groww, making it a safe and reputable online investment platform.</span></li><li style="font-weight: 400;" aria-level="1"><b>Advance Technology:</b><span style="font-weight: 400;"> Investors with web/desktop, Android, and iOS software systems can use Groww’s HTML-based trading solutions. The corporation has made major technological investments. It offers its consumers an outstanding trading platform and tools.</span></li><li style="font-weight: 400;" aria-level="1"><b>Reducing Costs:</b><span style="font-weight: 400;"> Groww likewise feels that word-of-mouth referrals are the most effective approach to expand its business. As a result, unwanted marketing costs are avoided. Instead, it assumes that happy consumers will naturally refer to their friends. That is why Groww places a higher value on technology and customer service.</span></li><li style="font-weight: 400;" aria-level="1"><b>Marketing Strategy:</b><span style="font-weight: 400;"> Groww started its operations through a WhatsApp group and other social media platforms engaging with members on topics relating to investing and wealth management.</span></li></ul><h3><b><br>Weaknesses of Groww</b></h3><p><span style="font-weight: 400;">Weaknesses are the areas Groww can work upon. Some of Groww’s weaknesses are:</span></p><ul><li style="font-weight: 400;" aria-level="1"><b>Few Employees:</b><span style="font-weight: 400;"> The number of employees in the company is very low. As the company is getting bigger day by day it is not possible to handle with fewer employees.&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><b>Limited Services:</b><span style="font-weight: 400;"> Groww has fallen short of delivering several services or features that its competitors provide. Some of these include making IPO and FPO investments; moreover, it does not provide API access for automated trading.</span></li><li style="font-weight: 400;" aria-level="1"><b>Research &amp; Development: </b><span style="font-weight: 400;">Because the company did not spend wisely on research and development, demand forecasting gaps and opportunities were overlooked.</span></li><li style="font-weight: 400;" aria-level="1"><b>Lack of Knowledge: </b><span style="font-weight: 400;">There are still people who are unaware of trading in various sections of the country. It does not provide stock recommendations or ideas, which could make a beginner trader’s experience more difficult.</span></li><li style="font-weight: 400;" aria-level="1"><b>Customer Service: </b><span style="font-weight: 400;">Because the platform is entirely online, there is no personal relationship manager and no research advisory service. It also does not provide a 24/7 customer support service.</span></li><li style="font-weight: 400;" aria-level="1"><b>Competition:</b><span style="font-weight: 400;"> Mutual funds and stocks trading is a competitive market. Firms are up against fierce rivalry, which is inherent in every business. Groww must focus on overcoming the strain of competition and standing out from the crowd.</span></li></ul><h3><b><br>Opportunities for Groww</b></h3><p><span style="font-weight: 400;">Opportunities are uncontrollable external circumstances that a person may be able to take advantage of. These external factors could give the company an advantage in the marketplace. Opportunities for Groww are:</span></p><ul><li style="font-weight: 400;" aria-level="1"><b>Increased Customer Base:</b><span style="font-weight: 400;"> Groww has attracted many investors, and with increased exposure, there are impending opportunities for client base expansion.</span></li><li style="font-weight: 400;" aria-level="1"><b>Market Research:</b><span style="font-weight: 400;"> By thoroughly researching market circumstances, the company may take advantage of the opportunity to provide customized mutual funds and brokerage services while also improving the existing investor experience.</span></li><li style="font-weight: 400;" aria-level="1"><b>Awareness: </b><span style="font-weight: 400;">With shifting educational reforms and government regulations aimed at educating investors and raising trading awareness among the general public, there is a growing opportunity for mutual funds and stock brokerage firms.</span></li><li style="font-weight: 400;" aria-level="1"><b>Bullish Markets:</b><span style="font-weight: 400;"> Because every investor is drawn to bullish markets, they provide a good opportunity for firms.</span></li><li style="font-weight: 400;" aria-level="1"><b>Digital Gold: </b><span style="font-weight: 400;">The company offers a new plan of investing in digital gold. As all the other companies will be focusing on hand-gold, this company is focusing on this type of investment which is going to be fruitful in future.</span></li><li style="font-weight: 400;" aria-level="1"><b>Online IPO:</b><span style="font-weight: 400;"> Groww offers an online IPO application that can be filled and sent to the company. The company can launch an IPO that will display on the website and people can apply online.</span></li></ul><h3><b><br>Threats to Groww</b></h3><p><span style="font-weight: 400;">Threats are those factors that have the potential to provide harm to the organisation in any form. The threats of Groww are as follows:</span></p><ul><li style="font-weight: 400;" aria-level="1"><b>Government Policies:</b><span style="font-weight: 400;"> Government policies change regularly in different countries. Furthermore, political upheaval in the country might disrupt trading cycles and negatively affect stock markets.</span></li><li style="font-weight: 400;" aria-level="1"><b>Online Substitutes: </b><span style="font-weight: 400;">Because firms can enter and quit an industry with few limitations, the number of substitutes in the same product line at different prices poses a risk of losing the investor base.</span></li><li style="font-weight: 400;" aria-level="1"><b>Digital Frauds:</b><span style="font-weight: 400;"> With the advancement of the digital era, there has been an increase in the number of occurrences of cybercrime. Because the firm’s operations are conducted entirely online, there is a greater risk of fraud and the loss of the personal information of investors.</span></li><li style="font-weight: 400;" aria-level="1"><b>Foreign Firms: </b><span style="font-weight: 400;">Foreign companies tend to attract local investors, putting pressure on Indian companies to lose market share.</span></li><li style="font-weight: 400;" aria-level="1"><b>Bearish Market:</b><span style="font-weight: 400;"> The inherent nature of stock markets poses the greatest danger to stockbroker companies like Groww. Bearish market conditions pose a significant risk because no investor wants to trade in such circumstances.</span></li></ul><p><span style="font-weight: 400;"><br>This ends our complete SWOT analysis of Groww. Let us conclude our learning below.</span></p></div></div></div></div>

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><b>To Conclude</b></h2><p><span style="font-weight: 400;">Groww is a well known online investment trader that provides lots of products for investors to invest in. In the SWOT Analysis of Groww, it is observed that the company has a lot of investors to invest in it and also a well-recognised brand in the online investment category for its free and low cost on opening the accounts and investing.&nbsp;</span></p><p><span style="font-weight: 400;">As a developed company it is common to face debts and lots of competitors in the market but some actions have to be taken for the company to maintain its standard.</span></p><p><span style="font-weight: 400;">As most people are moving to online investments and lots of competitors are emerging in the industry it is very important to have a proper marketing strategy for the company to pull the customers to invest in its company. For this digital marketing plays a major role to market the company on online platforms. If you are interested in learning digital marketing, don’t forget to check out </span><a href="https://iide.co/online-digital-marketing-course/?swcfpc=1"><span style="font-weight: 400;">IIDE’s 3 Month Advanced Digital Marketing Course</span></a><span style="font-weight: 400;">.</span></p><p><span style="font-weight: 400;">We hope this blog on the SWOT Analysis of Groww has given you a good insight into the company’s strengths, weaknesses, opportunities and threats.&nbsp;</span></p><p><span style="font-weight: 400;">If you enjoy in-depth company research just like the SWOT analysis of Groww, check out our </span><a href="https://iide.co/case-studies/swot-analysis-of-suzuki/#:~:text=IIDE%20Knowledge%20portal."><span style="font-weight: 400;">IIDE Knowledge portal</span></a><span style="font-weight: 400;"> for more fascinating case studies.</span></p><p><span style="font-weight: 400;">Thank you for taking the time to read this, and do share your thoughts on this case study of the SWOT analysis of Groww in the comments section below.</span></p></div></div>

<div class="raw-html-embed"><h3>
Courses Recommended for you
</h3></div>


medium_ks-cta-bg.webp

small_ks-cta-bg.webp

thumbnail_ks-cta-bg.webp

ks-cta-bg.webp

Register Now

<div class="raw-html-embed"><ul>
    <li>
        45 Mins Masterclass
    </li>
    <li>
        Watch Anytime, Anywhere
    </li>
    <li>
        1,00,000+ Students Enrolled
    </li>
</ul></div>

medium_Karan-Shah-cta.webp

small_Karan-Shah-cta.webp

thumbnail_Karan-Shah-cta.webp

Karan-Shah-cta.webp

small_dm-masterclass-sidebar-cta.webp

thumbnail_dm-masterclass-sidebar-cta.webp

dm-masterclass-sidebar-cta.webp

<p style="line-height:1em;">
    <span style="font-size:34px;">Learn Digital Marketing for FREE</span>
</p>

<div class="raw-html-embed"><h2>
Frequently Asked Questions
</h2></div>


<h2>Awards &amp; Recognition</h2>

small_home-page-odmc-image.webp

thumbnail_home-page-odmc-image.webp

home-page-odmc-image.webp

download-icon.webp

Get Brochure

Advanced Online Digital Marketing Course

<p>Our alumni secured top digital marketing roles by showcasing the impactful projects they completed during IIDE’s advanced digital marketing course.</p>

<h2><span>Real-World Projects</span> That Launched Careers</h2>

<p>Stand out in the digital marketing industry with globally recognised certifications from IIDE and top platforms like Google, Meta, and HubSpot.</p>

<h2>Earn Globally Recognised <span>Certifications</span></h2>

<h2>Choose What's <span>Best for You</span></h2>

<p>Our online digital marketing course includes an updated syllabus featuring the latest digital marketing concepts. With practical training &amp; numerous live projects, this syllabus will prepare learners for today’s demanding industry</p>

<h2>Master Digital <span>Skills That Matter</span></h2>

<p>Become a digital marketing strategist in today’s AI-dominated industry with some of the top online digital marketing courses in India offered by IIDE.</p>

<h2>Digital Marketing <span>Tools You’ll Master</span></h2>

No cost EMI and flexible 6, 9, or 12 monthly plans available.

EMI partners

<p>Enrolling in our online digital marketing course means more than just learning from the top minds in the field — You can also choose to step onto our campus, connect with trainers, and learn in an inspiring environment.&nbsp;</p>

<h2><span>Campus</span> Immersion</h2>

<h2>Frequently Asked <span>Questions</span></h2>

<p>Select the certification that aligns with your goals. Want an even richer experience? Don’t forget to opt for Campus Immersion to take your learning to the next level.</p>

<h2>Your Investment in a <span>Brighter Future</span></h2>

<h2>Our <span>Hiring Partners</span></h2>

<p>Our trainers are seasoned professionals bringing years of expertise to every session. With their guidance, you’ll gain practical insights and the skills needed to lead in the digital world.</p>

<h2>Learn From the <span>Best Minds in the Industry</span></h2>

<h2>Learning <span>Methodology</span></h2>

<h2>Our Placement Statistics</h2>

<p>Our advanced digital marketing course is all about empowering students with real-world industry knowledge, hands-on learning, and the confidence to innovate and lead in the digital age.</p>

<h2>We don't just teach digital marketing, <span>we build Digital Leaders!</span></h2>

<p>We've helped thousands turn their dreams into careers through our digital marketing course with placement. Their success stories are all the proof you need.</p>

<h2>Turning Ambition Into <span>Achievements</span></h2>

<h1>Top Online Digital Marketing Courses in India With <span>AI Integrated Syllabus</span></h1>

<p>Discover how IIDE’s digital marketing courses have shaped careers and driven success for our alumni.</p>

<h2>Hear It From <span>Our Alumni</span></h2>

Download Brochure

<p>Our online digital marketing course with placement includes an updated syllabus, featuring the latest digital marketing concepts. With practical training &amp; numerous live projects, this syllabus will prepare learners for today’s demanding industry.</p>

<h2>Learning Methodology</h2>

<h2>We Don’t Just Teach Digital Marketing — <span>We Build Digital Leaders</span></h2>

<h1>#1 Online <span>Digital Marketing Course in Nepal</span></h1>

<p>Explore how IIDE helped shape their careers and fuel their success</p>

<p>UAE’s best Online Digital Marketing Course taught by industry experts in a comprehensive and interactive format with self-paced and live online sessions.</p>

<h1>#1 Online <span>Digital Marketing Course in Dubai</span></h1>

<p>An overview of the career support and accomplishments of alumni from our Digital Marketing PG programme.</p>

<p>93% of IIDE Students Are Placed At Top Organisations</p>

<h2><span>Our Alumni</span> Leading the Digital World</h2>

<p>54% Average Salary Hike</p>

<h2>Awards &amp; <span>Recognition</span></h2>

small_home-page-pg-course-card.webp

thumbnail_home-page-pg-course-card.webp

home-page-pg-course-card.webp

Post-Graduation in Digital Marketing & Strategy

<p>Our alumni secured top digital marketing roles by showcasing the impactful projects they completed during the course.</p>

<p>Stand out in the digital marketing industry with globally recognized certifications from IIDE and top platforms like Google, Facebook, and HubSpots.</p>

<h2>Earn Globally Recognised <span>Certification</span></h2>

Curriculum Co-Designed & Co-Certified by Industry Leader

<p>Fastrack your digital marketing career with our 11-month Postgraduate Programme.</p>

<p>Our A-Z digital marketing curriculum goes beyond execution. We'll show you how to strategise like a pro, with practical experience to back it up. Here's a glimpse of what you'll learn:<br>&nbsp;</p>

<h2>PG in Digital Marketing &amp; <span>Strategy Syllabus</span></h2>

<h2><span>Digital Marketing Tools</span> You'll Master</h2>

<p>Fees start at:</p><h3>₹ 24,427 / Month</h3><ul><li>750+ In-person hours of learning</li><li>Mentoring from CXO's &amp; CMO's of leading brands</li><li>6 live brand projects</li><li>3 months mandatory Internship</li><li>100% Placement Assistance</li><li>No cost EMI and flexible 6, 9, or 12 monthly plans available.</li></ul>

Empower Your Education With Scholarship

Scholarship worth of

<p>Choose a payment plan that works for you. With flexible options, we make it easier to invest in your future and achieve your dreams without compromise.</p>

<p>Our trainers are seasoned professionals bringing years of expertise to every session. With their guidance, you'll gain practical insights and the skills needed to lead in the digital world.</p>

<p><strong>Preparatory Lecture Starts: 8th Feb 2025 | Only 4 Seats Left for ₹1,25,000 Early Bird Scholarship.</strong></p>

<p>Our PG in digital marketing &amp; strategy is all about empowering students with real-world industry knowledge, hands-on learning, and the confidence to innovate and lead in the digital age.</p>

<p>Highlighting the remarkable career journeys and industry success stories of our Digital Marketing PG alumni.</p>

<h2>Achievements of Our <span>Graduate</span></h2>

<p>From cutting-edge facilities to real-world training, IIDE offers an unparalleled environment for digital marketing education.</p>

<h2>The IIDE Experience: <span>A Campus Built for Success</span></h2>

<h1>PG in Digital Marketing &amp; Strategy With Placement Assistance</h1>

Glimpse of what you’ll learn

Unlock Placement Statistics

<p>
    Dive into the numbers that make us the #1 choice for career success
</p>

medium_Salary Distribution_Desktop.webp

small_Salary Distribution_Desktop.webp

thumbnail_Salary Distribution_Desktop.webp

Salary Distribution_Desktop.webp

thumbnail_Salary Distribution_Mobile.webp

Salary Distribution_Mobile.webp

<p>
    Want to Know Why 2,50,000+ Students Trust Us?
</p>

<div class="raw-html-embed">
<h3><span>Related</span> Blogs
</h3></div>


Want to know all about Groww? Here's a detailed SWOT analysis of Groww that helps to analyze the brand by its strengths, weaknesses, opportunities & threats.

Complete SWOT Analysis Of Groww - 2025 Study | IIDE

<div class="raw-html-embed"><div class="et_pb_text_inner"><p><span style="font-weight: 400;">Previously we saw the </span><a href="https://iide.co/case-studies/swot-analysis-of-metlife/"><span style="font-weight: 400;">SWOT analysis of Metlife</span></a><span style="font-weight: 400;">. In this article, we are going to see about the </span><b>SWOT Analysis of Groww</b><span style="font-weight: 400;"> – one of the best online investment platforms where users can find the best mutual funds for them to invest their money without any difficulty.&nbsp;</span></p><p><span style="font-weight: 400;">So the main intention of this is to help everyone to gain more knowledge about Groww’s success story from the beginning as a small investment company to an organisation that has made investing a very simple thing for millions of people.</span></p><p><span style="font-weight: 400;">Groww has achieved its success through the marketing it has done. As it is an online application it is very important to do the marketing on all other online platforms so to know more about digital marketing check out our</span><a href="https://masterclass.iide.co/video/digital-marketing-fundamentals"><span style="font-weight: 400;"> Free Masterclass on Digital Marketing 101</span></a><span style="font-weight: 400;"> by the CEO and Founder of IIDE, Karan Shah.</span></p><p><span style="font-weight: 400;">In this blog, we will look at the SWOT analysis of Groww but before that let’s know some facts about the company.</span></p></div></div>

<div class="raw-html-embed"><ul style="text-align:left;">
    <li>
        45 Mins Masterclass
    </li>
    <li>
        Watch Anytime, Anywhere
    </li>
    <li>
        1,00,000+ Students Enrolled
    </li>
</ul></div>

Complete SWOT Analysis of Groww – An Online Investment Platform

Aditya Shastri

Courses Recommended for you

Aditya Shastri