SWOT Analysis of Escorts: Large Multinational Conglomerate

The last time we did the detailed SWOT analysis of Ashok Leyland – The 2nd Highest Manufacturer of Commercial Vehicles in India, in this blog, we will do a detailed SWOT analysis of Escorts.

Founded by Har Prasad Nanda, Escorts Limited is one of the largest Indian multinational cartels which operates in the sector of railway equipment, construction machinery, and agricultural machinery. They’ve been operating since 1944. In the year 1951, Escorts Ltd. entered India and established India’s first Agri machinery farm in Delhi. 

Another facet that made Escorts a globally recognized firm is its digital marketing strategies. Many multinational companies and firms are shifting towards digital means of marketing as the world is shifting to online. If you’re also interested to know how it works, then check out our Free MasterClass on Digital Marketing 101 by our one and only Founder and CEO of IIDE, Mr Karan Shah.

If you want to know how Escorts Ltd. became a globally recognized brand and made its market presence in this vast field of giant machinery production, then you’re at the right place. In this blog, we’re going to get all our answers by decoding their SWOT analysis and competitor analysis.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 18, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]