Previously we looked at the elaborated marketing strategy of Microsoft, the world’s leading software application provider. Now, let us hop over and look at the elaborated SWOT Analysis of Eduvanz.
Eduvanz is a Non-Banking Financial Institution (NBFC) providing low-interest education loan services. Founded in the year 2016, eduvanz has become a leading student loan provider across India. Eduvanz’s goal is to help learners by providing fast, convenient, and low-cost education loans.
The way to attract clients is to be on top. Digital Marketing has become an important aspect and in such a competitive industry, digital marketing is a must. You can check out the free digital marketing Masterclass on different concepts of digital marketing.
The education loan industry has seen a sharp increase in demand due to the pandemic. As the average income per working population decreases, demand for education loans will see a boom in the coming future. Any person, whether earning in lakhs or crores always dreams of sending his children to top schools and colleges across the globe. When it comes to payment, paying the fee amount at once has been difficult in a new era.
As of 2022, technology has made its way into every industry in some or the other way. In the loan industry, technology such as AI algorithms, software, and data analysis has been introduced by various companies. Eduvanz has also developed its own proprietary AI algorithms and software to assess the risks involved and determine the interest rate and assist their customer.
Eduvanz has also partnered with the best corporates and certificate providers to increase their scope and to make skill-seekers much more skilful as required in today’s time. There are lots of options to choose from and finance becomes a blockade in a country like India whose per capita income is Rs 4,80,000 and for a family of 3 the average cost of living is around Rs 25,000 per person per month. If a low-interest education loan will be taken then the average person can save or invest to earn a high income to repay the loan.
As education institutes fees are paid late it is difficult to offer first-class education starting from day 1. Their money is stuck in the cash flow cycle and the quality of education diminishes.
Continuing with our topic, we will cover the strengths, weaknesses, opportunities, and threats surrounding Eduvanz. Before we begin, let us begin by learning about the company, its history, products, services, and financial success.