SWOT Analysis of Cigna: U.S. Managed Healthcare Leader

In our previous blog, we talked about the SWOT Analysis of Progressive. This time let’s dig into the SWOT Analysis of Cigna.

Cigna is the United States based insurance company providing health care services to improve the health and well being of people in the United States. To date, the company has more than 180 million customers connected from 30+ different countries and jurisdictions. The company’s close partnership with colleagues and customers has allowed the company to create personalized solutions and advance the whole-person health system.

Cigna now operates in 30 countries, has approximately 70,000 employees and manages around US$155.451 billion in assets. The company ranked No. 13 in the 2021 Fortune 500 list of the largest United States corporations by total revenue. Why? This is because Cigna is committed to building a better, more sustainable health care system by lowering health risks, fostering health equity, improving health status, promoting preventive health interventions, and focusing on the whole person health. 

Another aspect that made Cigna the giant it is now is its marketing efforts. As the world goes online, marketing is changing and if you are interested in learning about the latest – check out our Free Masterclass on Digital Marketing by the CEO and Founder of IIDE, Karan Shah.

But, before we begin with the SWOT Analysis of Cigna, let us learn more about Cigna the company, founding, products, financial status, and competitors.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 18, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.