Name: Comprehensive SWOT Analysis Of Burberry | IIDE
Brand: IIDE
Rating: 9.9 (103837 reviews)

medium_upload-1736878952216.png

small_upload-1736878952216.png

thumbnail_upload-1736878952216.png

upload-1736878952216.png

upload-1736878953050.webp

<div class="raw-html-embed"><ul><li>Desire for luxury, elegance, and timeless style</li><li>Appreciation for high-quality craftsmanship and prestige</li></ul></div

Motivation

<div class="raw-html-embed"><ul><li>exploring fashion trends and attending fashion events</li><li>Enjoys travel, fine dining, and cultural experiences</li><li>Appreciates art, museums, and cultural events</li><li>Actively participates in fashion-related networking</li></ul></div

Interest & Hobbies

<div class="raw-html-embed"><ul><li>Price sensitivity and desire for discounts</li><li>Concerns about Burberry’s sustainability practices</li><li>Sizing and fit issues when shopping online</li><li>Frustration over missing limited-edition releases</li></ul></div

Pain Points

<div class="raw-html-embed"><ul><li>Instagram</li><li>Pinterest</li><li>Facebook</li><li>Tinder</li></ul></div

Social Media Presence

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><strong>About Burberry</strong></h2><p><img decoding="async" class="aligncenter wp-image-223892 size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736878949512-ae5b871b36a4690b78cc60963395c7a2.webp" alt="Burberry Logo | SWOT Analysis of Burberry | IIDE" width="300" height="168" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2021/09/image1-21.pngw3.webp 300w, https://iide.co/wp-content/uploads/2021/09/image1-21-150x84.png 150w" sizes="(max-width: 300px) 100vw, 300px"></p><p><span style="font-weight: 400;"><a href="https://in.burberry.com/" target="_blank" rel="nofollow noopener noreferrer" data-schema-attribute="">Burberry</a> is a luxury fashion brand that affords personal accessories, footwear, clothing, etc. The clothing line was established in 1856 by Thomas Burberry based in London. The company has come a long way from producing its waterproof fabrics to designing a luxurious, and high-fashion clothing line.</span></p><p><span style="font-weight: 400;">The fashion house sells accessories, apparel, shoes, jewellery, small leather goods, handbags, and even merchandise from other beauty businesses.&nbsp;</span></p><p><span style="font-weight: 400;">It caters to the upper echelon of society and manufactures, designs, and distributes its products all around the world. The brand’s products satisfy almost all age and gender demographics.&nbsp;</span></p><h3><strong>What’s new about Burberry</strong></h3><p>Check out some current news about Burberry:</p><ul><li><span style="font-weight: 400;">Burberry named Jonathan Akeroyd as its new chief executive officer.</span></li><li><span style="font-weight: 500;">Burberry has seen its sales spike in recent months after a post-Covid rebound in shoppers in China.</span></li></ul><h3><strong>Target Audience of Burberry</strong></h3><p><span style="font-weight: 400;">Now that we know about the company, let us go through the SWOT Analysis of Burberry in the coming section.&nbsp;</span></p><h2><strong>SWOT Analysis of Burberry</strong></h2><p><span style="font-weight: 400;">SWOT analysis is a tool applied to a company to know about its strengths, risks, prospects, and dangers. SWOT analysis is commonly used at the organizational level to determine how closely a company’s growth trajectories and success standards are aligned.&nbsp;</span></p><p><span style="font-weight: 400;">Let us see how the SWOT Analysis of Burberry has been formulated in the coming section individually.</span></p><p><img decoding="async" class="aligncenter wp-image-223893 size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736878950594-81c3ec5842dfd77f4277142ebddc042c.webp" alt="Burberry Clothing Tag | SWOT Analysis of Burberry | IIDE" width="810" height="500" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2021/09/image3-10.jpgw3.webp 810w, https://iide.co/wp-content/uploads/2021/09/image3-10-480x296.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 810px, 100vw"></p><h3><strong>1. Strengths of Burberry</strong></h3><p><span style="font-weight: 400;">Strengths are the areas where a company is strong enough to run its business and also to compete with its rivals.&nbsp;</span><span style="font-weight: 400;">A few major strengths of Burberry are mentioned below.&nbsp;</span></p><ul><li><strong>Focused Branding:</strong> <span style="font-weight: 400;"><span style="font-weight: 400;">Burberry is promoted only through fashion websites and also within magazines like GQ, Elle, Glamour, Vogue, and a lot more. It relies on celebrity endorsements who helped the brand to gain its reputation after its downfall during 1970-2000. Celebrities such as Kate Moss, Agyness Deyn, Robert Pattinson, and Rosie Huntington-Whitey kept the brand fresh and appealing.</span></span></li><li><b>Reinvented From A Manufacturer To A Lifestyle Brand: </b>The company’s management made prudent selections in investing in both renovating and growing its brand. The corporation started offering trendy fashion clothes along with its regular products. Over the years, the company’s design has become reputable, serving as an icon of fashion, class, tradition, and luxury.</li><li><b>Gained Royal Warrant Twice: </b>Burberry has received a Royal warrant twice; one from Queen Elizabeth II and another from Prince Charles, which suggests that the corporation can publicize that they’re the supplier of products to the royal family. These historic achievements have added great value to the brand.</li><li><b>Presence on Social Media: </b>The firm clearly understands that interactive and engaging <a href="https://iide.co/blog/best-social-media-marketing-strategies/">social media</a> is vital to appear relevant to its target audience. The success of the brand’s social media marketing strategy is evident in the number of fans it has accumulated, the company currently have 14, 241, 285 likes on <a href="https://iide.co/blog/how-to-manage-a-facebook-page/">Facebook</a>, 1,403, 981 followers on Twitter, and has 47, 061 subscribers on Youtube with 17, 769, 628 video views.</li></ul><p><span style="font-weight: 400;">Brand image can be increased at an effective level with these strengths of Burberry. Moving further with the SWOT Analysis of Burberry let’s get to know about its weakness.&nbsp;</span></p><h3><strong>2. Weaknesses of Burberry</strong></h3><p><span style="font-weight: 400;">Weaknesses are the negative aspects of a company which is the sole purpose of ruining the brand. This factor makes the brand lose its competition. The organization needs to improve its weaknesses to maintain its business.&nbsp;</span></p><p><span style="font-weight: 400;">Let’s find out what are the weaknesses of Burberry in the below section.&nbsp;</span></p><ul><li><b>High Price Range: </b><span style="font-weight: 400;"><span style="font-weight: 400;">Though pricing suggests quality and desirability, the high price range has made it reachable within the pocket of a few customers only. The younger generation who yearns for fashionable and luxurious lifestyles can’t afford high-priced products.</span></span></li><li><b>Asian Markets: </b>A huge proportion of the group’s sales come from Asian consumers globally. Consequently, any change to <a href="https://iide.co/blog/customer-retention-strategies/">consumer</a> tastes or economic, regulatory, or social and political environment in Asia could adversely impact Asian consumer’s life. A substantial proportion of group profits rely upon its licensed business in Japan and other key licensed products.</li></ul><p><span style="font-weight: 400;">This concludes the part about weaknesses. So now let us learn how Burberry grasps its opportunities to tackle its weaknesses.&nbsp;</span></p><p><img decoding="async" class="aligncenter wp-image-223894 size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736878951384-75e62298da3f63059ea9a21464f1e69d.webp" alt="Burberry Showroom | SWOT Analysis of Burberry | IIDE" width="259" height="194" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2021/09/image2-13.jpgw3.webp 259w, https://iide.co/wp-content/uploads/2021/09/image2-13-150x112.jpg 150w" sizes="(max-width: 259px) 100vw, 259px"></p><h3><strong>3. Opportunities of Burberry</strong></h3><p><span style="font-weight: 400;">Opportunities are the external factors that have a positive impact on the company. Here, the opportunities of Burberry help it to increase its productivity. Let’s have a check on it.&nbsp;</span></p><ul><li><b>Collaborations: </b><span style="font-weight: 400;"><span style="font-weight: 400;">Burberry can try to make clothes affordable by collaborating with other brands. The company can reach out to more clients if they use<a href="https://iide.co/blog/how-to-start-an-e-commerce-business/"> e-commerce</a> effectively.</span></span></li><li><b>Developing Emerging Markets: </b>Expanding into new potential markets like Thailand, Turkey, Mongolia, Egypt, and many other potential countries will be a way to succeed in the future because developed economies are already having high competition. EMEIA (Europe, Middle East, India, and Africa) and the Asia Pacific have a growth rate is 17-18% (2014) only. Penetrating in these markets can increase the brand’s revenue.</li><li><b>Expanding The Product Line: </b>Extending its product line will open a new set of opportunities while at the same time, it can differentiate itself from the competitors.</li></ul><p><span style="font-weight: 400;">Using these opportunities can help Burberry can help to improve itself from its competitors to a higher level. Now, let’s peek into the last segment of the SWOT Analysis of Burberry – threats of Burberry.&nbsp;</span></p><h3><strong>4. Threats of Burberry</strong></h3><p><span style="font-weight: 400;">Threats are also external factors that harmfully affect the company to the core. The firm needs to be aware of its condition to fight against its risks.&nbsp;</span></p><p><span style="font-weight: 400;">Let’s have a look at the major Threats faced by Burberry.&nbsp;</span></p><ul><li><b>Extreme Competition: </b><span style="font-weight: 400;"><span style="font-weight: 400;">Intense competition from other players like Gucci, Louis Vuitton, and Prada having a worldwide presence poses a serious threat to the existence of Burberry. But all sectors have competition, so the company needs to launch its new and fresh product portfolio frequently.</span></span></li><li><b>Change In Customer Lifestyle: </b>Continuous change in trends and lifestyle panics the company because the brand needs to produce and design a new set of fashionable products. As far as this industry is concerned, as Fad items have the shortest life cycle, the fashion house should maintain its position by manufacturing new apparel often.</li><li><b>Threats From Imitation And Fake Products: </b>One of the major issues faced by a popular <a href="https://iide.co/blog/brand-marketing-vs-product-marketing/">brand</a> is counterfeit products which can affect the brand equity over some time. Trademarks and Intellectual Property (IP) rights are fundamentally important to the group’s reputation, success, and competitive position. Using these illegally will become a drawback for Burberry.</li></ul><p>Before we conclude the SWOT Analysis of Burberry. Let us have a look at the competitors of Burberry.</p><h2><strong>Top 5 Competitors of Burberry</strong><br></h2><ul><li aria-level="1"><b>Gucci:</b> It is an Italian luxury fashion house based in Florence, Italy. Its product lines include handbags, ready-to-wear, footwear, accessories, and home decoration; and it licenses its name and branding to Coty for fragrance and cosmetics under the name Gucci Beauty.</li></ul><ul><li aria-level="1"><b>Prada: </b>Prada S.p.A. is an Italian luxury fashion house founded in 1913 in Milan by Mario Prada. It specializes in leather handbags, travel accessories, shoes, ready-to-wear, and other fashion accessories. <a href="https://iide.co/case-studies/marketing-mix-of-prada/">Prada</a> licenses its name and branding to Luxottica for eyewear and L’Oréal for fragrances.</li></ul><ul><li aria-level="1"><b>Michael Kors: </b>Michael Kors, L.L.C. designs and retails apparel and accessories. The Company offers dresses, tops, jeans, skirts, outerwear, bags, wallets, footwear, watches, jewelry, scarves, lingerie products, belts, and shorts for men and women. Michael Kors serves customers worldwide.</li></ul><ul><li aria-level="1"><b>Capri holdings: </b>Capri Holdings Limited is a multinational fashion holding company, incorporated in the British Virgin Islands, with executive offices in London and operational offices in New York. It was founded in 1981 by American designer Michael Kors. The company sells clothes, shoes, watches, handbags, and other accessories.</li></ul><ul><li aria-level="1"><b>Kering: </b>Kering is a French-based multinational corporation specializing in luxury goods. It owns the brands Gucci, Balenciaga, Bottega Veneta, Yves Saint Laurent, Creed, Puma and Alexander McQueen. The timber-trading company Pinault S.A. was founded in 1962, by François Pinault.</li></ul><p><span style="font-weight: 400;">Now that we’ve explored the SWOT Analysis of Burberry thoroughly, let’s wrap up this case study in the conclusion.&nbsp;</span></p></div></div>

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><strong>Conclusion</strong></h2><p><span style="font-weight: 400;">Burberry is one of the most distinguished fashion brands in the world. Since its inception, the company has been a prominent name among fashion critics and buyers, setting its niche really into the high-end customer.&nbsp;&nbsp;</span></p><p><span style="font-weight: 400;">However, in this rapidly digitizing world, the company has been doing its best to adapt to better changes with time passing. After being in the headlines recently for setting up digital stores to incorporating creativity with artificial intelligence, Burberry has all bases set in the right places.</span></p><p><span style="font-weight: 400;">I hope that you liked this case study. Are you interested in learning further? Do check our website if you want to learn about </span><a href="https://iide.co/case-studies/marketing-strategy-of-burberry/"><span style="font-weight: 400;">the Digital Marketing Strategy of Burberry</span></a><span style="font-weight: 400;">.</span></p><p><span style="font-weight: 400;">&nbsp;Also, if you’re interested in Digital Marketing, you can try our </span><a href="https://masterclass.iide.co/video/digital-marketing-fundamentals"><span style="font-weight: 400;">&nbsp;Free Digital Marketing Masterclass</span></a><span style="font-weight: 400;"> by Karan Shah.</span></p><p><span style="font-weight: 400;">Let us know your thoughts on this case study on the SWOT Analysis of Burberry in the comments below. Thank you for reading, and if you liked this work then do share this in your circle.&nbsp;</span></p></div></div>

<div class="raw-html-embed"><h3>
Courses Recommended for you
</h3></div>


medium_ks-cta-bg.webp

small_ks-cta-bg.webp

thumbnail_ks-cta-bg.webp

ks-cta-bg.webp

Register Now

<div class="raw-html-embed"><ul>
    <li>
        45 Mins Masterclass
    </li>
    <li>
        Watch Anytime, Anywhere
    </li>
    <li>
        1,00,000+ Students Enrolled
    </li>
</ul></div>

medium_Karan-Shah-cta.webp

small_Karan-Shah-cta.webp

thumbnail_Karan-Shah-cta.webp

Karan-Shah-cta.webp

small_dm-masterclass-sidebar-cta.webp

thumbnail_dm-masterclass-sidebar-cta.webp

dm-masterclass-sidebar-cta.webp

<p style="line-height:1em;">
    <span style="font-size:34px;">Learn Digital Marketing for FREE</span>
</p>

<div class="raw-html-embed"><h2>
Frequently Asked Questions
</h2></div>


<h2>Awards &amp; Recognition</h2>

small_home-page-odmc-image.webp

thumbnail_home-page-odmc-image.webp

home-page-odmc-image.webp

download-icon.webp

Download Brochure

Advanced Online Digital Marketing Course

<p>Our alumni secured top digital marketing roles by showcasing the impactful projects they completed during IIDE’s advanced digital marketing course.</p>

<h2><span>Real-World Projects</span> That Launched Careers</h2>

<p>Stand out in the digital marketing industry with globally recognised certifications from IIDE and top platforms like Google, Meta, and HubSpot.</p>

<h2>Earn Globally Recognised <span>Certifications</span></h2>

<h2>Choose What's <span>Best for You</span></h2>

<p>Our online digital marketing course with placement includes an updated syllabus, featuring the latest digital marketing concepts. With practical training &amp; numerous live projects, this syllabus will prepare learners for today’s demanding industry.</p>

<h2>Master Digital <span>Skills That Matter</span></h2>

<p>UAE’s best Online Digital Marketing Course taught by industry experts in a comprehensive and interactive format with self-paced and live online sessions.</p>

<h2>Digital Marketing <span>Tools You’ll Master</span></h2>

<h2>Frequently Asked <span>Questions</span></h2>

<h2>Our <span>Hiring Partners</span></h2>

<p>Our trainers are seasoned professionals bringing years of expertise to every session. With their guidance, you’ll gain practical insights and the skills needed to lead in the digital world.</p>

<h2>Learn From the <span>Best Minds in the Industry</span></h2>

<h2>Learning <span>Methodology</span></h2>

<h2>Our Placement Statistics</h2>

<p>Our advanced digital marketing course is all about empowering students with real-world industry knowledge, hands-on learning, and the confidence to innovate and lead in the digital age.</p>

<h2>We Don’t Just Teach Digital Marketing — <span>We Build Digital Leaders</span></h2>

<p>We've helped thousands turn their dreams into careers through our digital marketing course with placement. Their success stories are all the proof you need.</p>

<h2>Turning Ambition Into <span>Achievements</span></h2>

<h1>#1 Online <span>Digital Marketing Course in Dubai</span></h1>

<p>Explore how IIDE helped shape their careers and fuel their success</p>

<h2>Hear It From <span>Our Alumni</span></h2>

<p>Become a digital marketing strategist in today’s AI-dominated industry with some of the top online digital marketing courses in India offered by IIDE.</p>

<h2>Learning Methodology</h2>

<h1>#1 Online <span>Digital Marketing Course in Nepal</span></h1>

Get Brochure

No cost EMI and flexible 6, 9, or 12 monthly plans available.

EMI partners

<p>Enrolling in our online digital marketing course with placement means more than just learning from the top minds in the field — You can also choose to step onto our campus, connect with trainers, and learn in an inspiring environment.</p>

<h2><span>Campus</span> Immersion</h2>

<p>Select the certification that aligns with your goals. Want an even richer experience? Don’t forget to opt for Campus Immersion to take your learning to the next level.</p>

<h2>Your Investment in a <span>Brighter Future</span></h2>

<h2>We don't just teach digital marketing, <span>we build Digital Leaders!</span></h2>

<h1>Top Online Digital Marketing Courses in India With <span>AI Integrated Syllabus</span></h1>

<p>An overview of the career support and accomplishments of alumni from our Digital Marketing PG programs.</p>

<p>93% of IIDE Students Are Placed At Top Organisations</p>

<h2><span>Our Alumni</span> Leading the Digital World</h2>

<p>54% Average Salary Hike</p>

<h2>Awards &amp; <span>Recognition</span></h2>

small_home-page-pg-course-card.webp

thumbnail_home-page-pg-course-card.webp

home-page-pg-course-card.webp

Post-Graduation in Digital Marketing & Strategy

<p>Our alumni secured top digital marketing roles by showcasing the impactful projects they completed during the course.</p>

<p>Stand out in the digital marketing industry with globally recognized certifications from IIDE and top platforms like Google, Facebook, and HubSpots.</p>

<h2>Earn Globally Recognised <span>Certification</span></h2>

Curriculum Co-Designed & Co-Certified by Industry Leader

<p>Fastrack your digital marketing career with our 11-month Postgraduate Programme.</p>

<p>Our A-Z digital marketing curriculum goes beyond execution. We'll show you how to strategise like a pro, with practical experience to back it up. Here's a glimpse of what you'll learn:<br>&nbsp;</p>

<h2>PG in Digital Marketing &amp; <span>Strategy Syllabus</span></h2>

<h2><span>Digital Marketing Tools</span> You'll Master</h2>

<p>Fees start at:</p><h3>₹ 24,427 / Month</h3><ul><li>750+ In-person hours of learning</li><li>Mentoring from CXO's &amp; CMO's of leading brands</li><li>6 live brand projects</li><li>3 months mandatory Internship</li><li>100% Placement Assistance</li><li>No cost EMI and flexible 6, 9, or 12 monthly plans available.</li></ul>

Empower Your Education With Scholarship

Scholorship worth of

<p>Choose a payment plan that works for you. With flexible options, we make it easier to invest in your future and achieve your dreams without compromise.</p>

<p>Our trainers are seasoned professionals bringing years of expertise to every session. With their guidance, you'll gain practical insights and the skills needed to lead in the digital world.</p>

<p><strong>Preparatory Lecture Starts: 8th Feb 2025 | Only 4 Seats Left for ₹1,25,000 Early Bird Scholarship.</strong></p>

<p>Our PG in digital marketing &amp; strategy is all about empowering students with real-world industry knowledge, hands-on learning, and the confidence to innovate and lead in the digital age.</p>

<h2>Achievements of Our <span>Graduate</span></h2>

<p>From cutting-edge facilities to real-world training, IIDE offers an unparalleled environment for digital marketing educations.</p>

<h2>The IIDE Experience: <span>A Campus Built for Success</span></h2>

<h1>PG in Digital Marketing &amp; Strategy With Placement Assistance</h1>

<p>Explore how IIDE’s digital marketing courses helped shape their careers and fuel their success.</p>

Glimpse of what you’ll learn

Unlock Placement Statistics

<p>
    Dive into the numbers that make us the #1 choice for career success
</p>

medium_Salary Distribution_Desktop.webp

small_Salary Distribution_Desktop.webp

thumbnail_Salary Distribution_Desktop.webp

Salary Distribution_Desktop.webp

thumbnail_Salary Distribution_Mobile.webp

Salary Distribution_Mobile.webp

<p>
    Want to Know Why 2,50,000+ Students Trust Us?
</p>

<div class="raw-html-embed">
<h3><span>Related</span> Blogs
</h3></div>


Looking for the SWOT Analysis of Burberry? Read this blog to learn more about the strengths, weaknesses, opportunities, and threats of Burberry.

Comprehensive SWOT Analysis Of Burberry | IIDE

<div class="raw-html-embed"><div class="et_pb_text_inner"><p><span style="font-weight: 400;">Burberry, popularly known as a luxurious British fashion house, makes, designs, and distributes ready wear, accessories, perfumes, and is famous for its trench coats.&nbsp;</span></p><p><span style="font-weight: 400;">The brand has been associated with numerous contributions that have made it the biggest name in luxury ready-to-wear clothes.&nbsp;</span></p><p><span style="font-weight: 400;">In this case study, we will go through the SWOT Analysis of Burberry in greater detail by digging into its strengths, weaknesses, opportunities, and threats. So, let us understand Burberry as a company first. </span></p></div></div>

<div class="raw-html-embed"><ul style="text-align:left;">
    <li>
        45 Mins Masterclass
    </li>
    <li>
        Watch Anytime, Anywhere
    </li>
    <li>
        1,00,000+ Students Enrolled
    </li>
</ul></div>

Comprehensive SWOT Analysis of Burberry -Complete Case Study

Aditya Shastri

Courses Recommended for you

Aditya Shastri