SWOT Analysis of Booking.com: Online Travel Leader

Last time, we discussed the SWOT analysis of Priceline, which is likely the world’s most well-known travel companion. This time, we’ll take a closer look at the SWOT analysis of Booking com.

You might have come across various online travel websites and even booked one for yourself but, Booking.com isn’t simply a website for booking hotels; it’s also a piece of technology that makes travelling easier. The market for internet travel has been levelled by a Dutch online travel service for lodging reservations and other travel items. 

With over 1.5 million hotel listings worldwide, on Booking.com you will face no trouble finding a place to sleep for the night, booking a last-minute flight or train, renting a car for your leisure or for the airport, or scheduling a table for yourself to savour the city’s greatest food.

But how Booking.com did place itself in one of the leading companies in the travel industry by sales? Well, in spite of all the external and internal forces Booking.com is one of the trusted brands due to its stable quality service and the huge number of tie-ups with hotels across the globe. 

Another aspect of Booking.com’s success is it has kept up adopting all the digital marketing methods and technology advances year after year. As the world moves online, marketing changes, and if you want to stay up to date on the latest and greatest, check out our Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.

In this blog, we’ll go through Booking.com’ strengths, weaknesses, opportunities, and threats in-depth, but before starting with the SWOT analysis of Booking com, first, let’s learn a little about the company.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Sep 18, 2024

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.