Last time, we discussed the SWOT analysis of Priceline, which is likely the world’s most well-known travel companion. This time, we’ll take a closer look at the SWOT analysis of Booking com.
You might have come across various online travel websites and even booked one for yourself but, Booking.com isn’t simply a website for booking hotels; it’s also a piece of technology that makes travelling easier. The market for internet travel has been levelled by a Dutch online travel service for lodging reservations and other travel items.
With over 1.5 million hotel listings worldwide, on Booking.com you will face no trouble finding a place to sleep for the night, booking a last-minute flight or train, renting a car for your leisure or for the airport, or scheduling a table for yourself to savour the city’s greatest food.
But how Booking.com did place itself in one of the leading companies in the travel industry by sales? Well, in spite of all the external and internal forces Booking.com is one of the trusted brands due to its stable quality service and the huge number of tie-ups with hotels across the globe.
Another aspect of Booking.com’s success is it has kept up adopting all the digital marketing methods and technology advances year after year. As the world moves online, marketing changes, and if you want to stay up to date on the latest and greatest, check out our Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.
In this blog, we’ll go through Booking.com’ strengths, weaknesses, opportunities, and threats in-depth, but before starting with the SWOT analysis of Booking com, first, let’s learn a little about the company.
