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<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><h2><b>About BBVA</b></h2><p><img decoding="async" class="wp-image-272085 alignnone " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736878749975-08c1e236fe279b8fe9052d6318a08ecb.webp" alt="SWOT Analysis of BBVA - BBVA Reuters" width="476" height="357"></p><p><span style="font-weight: 400;">BBVA does business as BBVA group and is a Spanish transnational fiscal services company that offers all banking and fiscal services. It is known for its European Banking operations but also has operations in Northern and Southern America and lately in Asia substantially through its acquisitions and mergers. It was instituted in 1857 as Banco Bilbao Vizcaya, S.A. and further on in 1999 affiliated with Banco Central Hispano. It ranked in the Forbes Global 2000 list of the world’s biggest public companies.&nbsp;</span></p><p><span style="font-weight: 400;">As of December 31, 2018, BBVA’s assets amounted to approximately €676 billion, making it </span><a href="https://corporatefinanceinstitute.com/resources/careers/companies/top-banks-in-spain/" rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;">the second-largest</span></a><span style="font-weight: 400;"> Spanish financial institution by volume of assets. On that same date, it had 7,963 offices, 125,627 employees and 74.5 million customers, and was present in more than 30 countries. On April 2, 2018, it was ranked the 42nd largest bank in the world by total assets.</span></p><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><table class="dcf-table dcf-table-bordered dcf-table-striped"><caption><strong>Quick Stats on BBVA</strong></caption><tbody><tr><th scope="row">Founder</th><td data-label="Founder">Carlos Torres Vila</td></tr><tr><th scope="row">Year Founded</th><td data-label="Year Founded">1857</td></tr><tr><th scope="row">Origin</th><td data-label="Origin">Madrid, Spain</td></tr><tr><th scope="row">No. of Employees</th><td data-label="No. of Employees">123,174</td></tr><tr><th scope="row">Company Type</th><td data-label="Company Type">Public</td></tr><tr><th scope="row">Market Cap</th><td data-label="Market Cap">$ 40.621 Billion (2021)</td></tr><tr><th scope="row">Annual Revenue</th><td data-label="Annual Revenue">€ 24.54 Billion (2020)</td></tr><tr><th scope="row">Net Income/ Profit</th><td data-label="Net Income/ Profit">€ 3.512 Billion (2020)</td></tr></tbody></table></div><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><p><img decoding="async" class="wp-image-272086 alignnone " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736878751353-6cd215f91ca896e34f83c4bf9f6bb0d2.webp" alt="SWOT Analysis of BBVA - BBVA Simple Bank" width="425" height="255"></p><h3><b><br>Products &amp; Services of BBVA</b></h3><p><span style="font-weight: 400;">BBVA provides different banking &amp; fiscal services such as:</span></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Retail banking&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Mortgages</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Commercial banking</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Cash operation</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Credit cards</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Insurance</span></li></ul><h3><b><br>Competitors of BBVA</b></h3><p><span style="font-weight: 400;">BBVA is a leading financial services company and competes with:-</span></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Santander</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Barclays</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">UBS</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Bank of China</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Td Bank</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Bank of America</span></li></ul><p><span style="font-weight: 400;"><br>Now that we know about the company overall, we can move on to discussing a detailed SWOT Analysis of BBVA.</span></p><h2><b><br>SWOT Analysis&nbsp; of&nbsp; BBVA</b></h2><p><span style="font-weight: 400;">SWOT Analysis informs about a company’s strengths, weaknesses, opportunities and threats. It will help us to compare BBVA’s business and performance with its competitors and the industry in general. It is helpful in establishing where the company excels and where it fails to perform well, and also helps in developing tactics that can lead to the company’s development.</span></p><p><img decoding="async" class="wp-image-272070 aligncenter size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736878752412-bf6fa0003b6df4020f9847af50fb1ff9.webp" alt="SWOT Analysis of BBVA - SWOT Infographics of BBVA" width="750" height="500" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/02/SWOT-Analysis-of-BBVA-SWOT-Infographics-of-BBVA.pngw3.webp 750w, https://iide.co/wp-content/uploads/2022/02/SWOT-Analysis-of-BBVA-SWOT-Infographics-of-BBVA-480x320.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 750px, 100vw"></p><p><span style="font-weight: 400;">Below is a step-by-step detailed directory to help you with the SWOT analysis of BBVA.</span></p><h3><b>Strengths of BBVA</b></h3><p><span style="font-weight: 400;">Certain qualities of an establishment that prove to be advantageous in seizing market share, attracting more customers, and gaining better profits can be called the strengths of that organization. Following are the strengths of BBVA.</span></p><ul><li style="font-weight: 400;" aria-level="1"><b>Strong Strategic Alliances with Other Leading Organizations: </b><span style="font-weight: 400;">BBVA operates across Europe, North and South America and Asia partly due to its acquisitions. It has also invested in numerous partnerships in various places and rebranded many subsidiaries under the BBVA name.</span></li><li style="font-weight: 400;" aria-level="1"><b>Brand Reputation:</b><span style="font-weight: 400;"> BBVA has been in the business of banking for many years. Also, with the variety of products and services it provides, it is considered a forerunner in the industry. This has led to the organization gaining a reputable image and making it recognizable to the public.</span></li></ul><p><b>Unique Tip:</b><span style="font-weight: 400;"> The current time is everything in digital form and you can build your business credible presence online by learning the ways from an </span><a href="https://iide.co/email-marketing-course-online/"><span style="font-weight: 400;">online reputation management </span></a><span style="font-weight: 400;">course which is taught by experienced digital marketing industry experts.</span></p><ul><li style="font-weight: 400;" aria-level="1"><b>Industry Leaders: </b><span style="font-weight: 400;">BBVA is an industry leader in Europe and also has a presence in Latin Spain, South America, North America, Turkey, and Romania. As of 2017 it is ranked as the largest Bank in Europe and is the notable component of the Euro Stoxx 50 stock market index.</span></li><li style="font-weight: 400;" aria-level="1"><b>Social Media Presence: </b><span style="font-weight: 400;">With changing dynamics of business, BBVA has been able to build a strong presence on social media has successfully reached more than millions of followers across social media platforms. Want to understand how social media worked as a strength for BBVA? Then you must check out the </span><a href="https://iide.co/blog/social-media-benefits-for-business/"><span style="font-weight: 400;">benefits of social media marketing</span></a><span style="font-weight: 400;"> to get the answer to your query.&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><b>Robust Operating Performance:</b><span style="font-weight: 400;"> BBVA has a workforce of over 120,000 employees. Retail Banking, the main component of its operations, helps it make 74% of its operations.</span></li></ul><h3><b><br>Weaknesses of BBVA</b></h3><p><span style="font-weight: 400;">Certain components of an organization that may prove to be disadvantageous to the organization, its growth rate and results are considered a weakness of the organization.&nbsp;</span></p><ul><li style="font-weight: 400;" aria-level="1"><b>Limited Success Across the Core Business:</b><span style="font-weight: 400;"> Even Though BBVA is one of the leading organizations in its industry it faces difficulties in moving to other product segments with its present culture.</span></li><li style="font-weight: 400;" aria-level="1"><b>Cash Flow Problems:</b><span style="font-weight: 400;"> There is a lack of proper monetary planning at BBVA in regards to cash flows, leading to certain situations where there isn’t suitable cash flow as needed leading to unnecessary unplanned borrowing.</span></li><li style="font-weight: 400;" aria-level="1"><b>Need to Invest More in New Technologies:</b><span style="font-weight: 400;"> According to the country’s scale of expansion and the geographical areas BBVA needs to invest more funds in technology to coordinate the processes across the board. Currently, the investment in technology is not on par with the vision of the company.</span></li></ul><h3><b><br>Opportunities for BBVA</b></h3><p><span style="font-weight: 400;">Companies have prospective areas of focus for them to better their results, increase sales and ultimately profit. They are called opportunities. Following are BBVA’s opportunities.</span></p><ul><li style="font-weight: 400;" aria-level="1"><b>New Customers From Online Channels:</b><span style="font-weight: 400;"> Throughout the past few years the company has invested a lot into the online platform and this has led to the opening of a new sales channel for BBVA. This can help the company in the coming years to utilise this opportunity by knowing its clients better and serving their requirements using big data analytics.</span></li><li style="font-weight: 400;" aria-level="1"><b>Increasing Income: </b><span style="font-weight: 400;">There has been an improvement in the average household income along with an increase in consumer spending power following the recession. This will result in growth in BBVA’s target market area with new customers that can be attracted towards the business.</span></li><li style="font-weight: 400;" aria-level="1"><b>Population:</b><span style="font-weight: 400;"> The population has been ever increasing and is anticipated to grow at a positive rate for the following years. This is beneficial for BBVA as there will be a rise in the number of potential clients that it can target.</span></li><li style="font-weight: 400;" aria-level="1"><b>Interest Rate:</b><span style="font-weight: 400;"> Lower interest rates compared to previous years provides an opportunity for BBVA to undergo expansion projects that are financed with loans at a lower interest rate.</span></li><li style="font-weight: 400;" aria-level="1"><b>Low Inflation Rate:</b><span style="font-weight: 400;"> The low inflation rate can provide more stability in the market and allow credit at a lower interest rate to the customers of BBVA.</span></li></ul><h3><b><br>Threats to BBVA</b></h3><p><span style="font-weight: 400;">Some environmental factors which will be an obstacle to the company’s growth are called threats. Following are the threats of BBVA.</span></p><ul><li style="font-weight: 400;" aria-level="1"><b>Competitor Technical Advancements:</b><span style="font-weight: 400;"> New technological advancements by a bunch of competitors within the industry can constitute a threat to BBVA since clients who are drawn to these new technologies may switch to competitors, decreasing BBVA’s overall market share.</span></li><li style="font-weight: 400;" aria-level="1"><b>Currency Rate:</b><span style="font-weight: 400;"> The rate of exchange fluctuates, which can have an impact on a corporation like BBVA, which has international sales but local suppliers.</span></li><li style="font-weight: 400;" aria-level="1"><b>Increased Marketing Efforts:</b><span style="font-weight: 400;"> Due to the shifting focus towards digital marketing, there is an increasing number of promotional messages which are being sent by competitors. It clutters up the space, which results in losing out on customers. You must also be knowledgeable with a </span><a href="https://iide.co/online-digital-marketing-certification/"><span style="font-weight: 400;">variety of digital marketing skills</span></a><span style="font-weight: 400;"> to keep up with the competition.</span></li><li style="font-weight: 400;" aria-level="1"><b>Political Instability:</b><span style="font-weight: 400;"> There are always changing regulations in several nations. It exposes changes in trade regulations and requires compliance by business corporations.</span></li><li style="font-weight: 400;" aria-level="1"><b>Competitor’s Promotional Messages:</b><span style="font-weight: 400;"> Competitors aggressive marketing programs have posed a challenge to BBVA. Customers are swamped with many promotional messages and pitching on most platforms, and there is more clutter than ever. BBVA’s promotional communications will be less effective and its essence will get lost as a result of this.</span></li></ul><p><span style="font-weight: 400;"><br>This ends our complete SWOT analysis of BBVA. Let us conclude our learning below.</span></p></div></div></div></div>

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><b>To Conclude</b></h2><p><span style="font-weight: 400;">As we saw during the entire analysis, BBVA is a global name that doesn’t rely on one particular strength, weakness, opportunity, threat. But, it does get affected by numerous different situations. BBVA has always been a competitive player in the market and will continue to be so.</span></p><p><span style="font-weight: 400;">Also, one point to not miss out on is that BBVA is in line with its marketing effort. It has created a credible customer base for itself by tapping into the digital era and creating a valuable social media presence on several platforms. If you are interested in learning digital marketing, don’t forget to check out </span><a href="https://iide.co/online-digital-marketing-course/?swcfpc=1"><span style="font-weight: 400;">IIDE’s 3 Month Advanced Digital Marketing Course</span></a><span style="font-weight: 400;">.</span></p><p><span style="font-weight: 400;">We hope this blog on the SWOT Analysis of BBVA has given you an honest insight into the company’s strengths, weaknesses, opportunities and threats. You can also read our comprehensive study on the </span><a href="https://iide.co/case-studies/swot-analysis-of-jp-morgan-chase/?swcfpc=1"><span style="font-weight: 400;">SWOT Analysis of JP Morgan Chase</span></a><span style="font-weight: 400;">.</span></p><p><span style="font-weight: 400;">If you enjoy in-depth company research just like the SWOT analysis of BBVA, check out our </span><a href="https://iide.co/case-studies/swot-analysis-of-suzuki/#:~:text=IIDE%20Knowledge%20portal."><span style="font-weight: 400;">IIDE Knowledge portal</span></a><span style="font-weight: 400;"> for more fascinating case studies.</span></p><p><span style="font-weight: 400;">Thank you for taking the time to read this, and do share your thoughts on this case study of the SWOT analysis of BBVA in the comments section below.</span></p></div></div>

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Looking for SWOT Analysis of BBVA? Here in this blog, we have covered the strengths, weaknesses, opportunities and threats of the company.

Complete SWOT Analysis Of BBVA - %current Year% Study | IIDE

<div class="raw-html-embed"><div class="et_pb_text_inner"><p><span style="font-weight: 400;">Previously, we had covered the in-depth </span><a href="https://iide.co/case-studies/swot-analysis-of-us-bank/"><span style="font-weight: 400;">SWOT Analysis of U.S. Bank</span></a><span style="font-weight: 400;"> – the fifth-largest commercial bank by assets in the United States. Let us now do a complete <strong>SWOT analysis of BBVA</strong>.</span></p><p><span style="font-weight: 400;">BBVA is a Spanish multinational financial services company based in Madrid and Bilbao. BBVA is </span><a href="https://risk.lexisnexis.com/insights-resources/article/bank-rankings-top-banks-in-the-world" rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;">the 39th largest</span></a><span style="font-weight: 400;"> banking institution in the world and one of the largest banks in Spain and the largest in Europe.&nbsp;</span></p><p><span style="font-weight: 400;">The reason why this bank grew so big and the strategy behind the growth is it’s implementing some of the most successful marketing techniques using digital platforms as most of the customers are online nowadays. So if you are interested in learning the latest skills in digital marketing – check out our </span><a href="https://iide.co/digital-marketing-basics?swcfpc=1"><span style="font-weight: 400;">Free MasterClass on Digital Marketing 101</span></a><span style="font-weight: 400;"> by the CEO and Founder of IIDE, Karan Shah.</span></p><p><span style="font-weight: 400;">Before we go into the SWOT Analysis of BBVA, let us know about BBVA as a company.</span></p></div></div>

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SWOT Analysis of BBVA: Major Spanish Banking Institution

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