In our previous blog, we talked about the SWOT Analysis of Progressive. This time let’s dig into the SWOT Analysis of Aviva.
With a history dating back to 1696, the Aviva Insurance Group is one of the largest providers of insurance and pension services, with headquarters in London, United Kingdom. Since 2002, it has operated in India as a joint venture called ‘Aviva India’ with the Indian corporation Dabur.
Aviva uses a variety of methods to market its services to different demographics. Aviva’s marketing activities have been extremely beneficial to it. Before launching any marketing effort, Aviva conducts extensive research and surveys to have a clear understanding of its market. It has a fully working website for each nation, where it creates several campaigns to increase the website traffic.
Marketing aids in the fulfilment of the target audience’s needs and preferences. Because digital marketing is now used by every other organisation, it has become a very vital and necessary skill to learn. If you’re interested in learning more about today’s marketing strategies, attend our Free Masterclass on Digital Marketing 101, led by Karan Shah, CEO and Founder of IIDE.
But, before we begin with the SWOT Analysis of Aviva, let us learn more about Aviva the company, founding, products, financial status, and competitors.
