Extensive Marketing Strategy of Wysa – Detailed Explanation

In the previous blog, we learned about the Marketing Strategy Of Dr Vaidya – as India’s one of the leading brands in Ayurveda. We learned about the marketing mix, its marketing strategy, and marketing campaigns. Today in this blog, we are going to talk about the marketing strategy of Wysa, an Indian-based AI-enabled mental health application. 

The objective is to learn and gain insights into Wysa and how it became India’s leading AI-enabled mental health application. Wysa keeps the intention of patrons’ welfare at the core and makes their lives better 24×7. 

So, as you can see, the world is fully online now, and marketing is the rib of every industry. If you are interested to know more about marketing then do check out our Free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan Shah.

We will learn the entire marketing strategy of Wysa by the end of this blog. Before diving deep into the marketing strategy of Wysa, let’s begin with the company’s story, target audience and digital presence.