Name: Extensive Marketing Strategy Of Vmware - 2025 | IIDE
Brand: IIDE
Rating: 9.9 (103837 reviews)

medium_upload-1736877922058.png

small_upload-1736877922058.png

thumbnail_upload-1736877922058.png

upload-1736877922058.png

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><div data-bglz="1" tabindex="0"><h2><b>About VMware</b></h2><p><span style="font-weight: 400;">The company was founded by&nbsp; Diane Greene, Mendel Rosenblum, Scott Devine, Ellen Wang and Edouard Bugnion in the year 1998 from which Greene and Rosenblum were both college mates at the University of California, Berkeley. It all started with roughly 20 employees and today the company has more than 34,000 employees in total.</span></p><p><span style="font-weight: 400;">VMware provides reliable multi-cloud solutions, networking, modern apps, security and Telco cloud for the smooth running of an enterprise. Till now the company has provided its cloud computing services for banking, healthcare, and government to retail, telecommunications, manufacturing, and transportation. Disruptive technologies like edge computing, artificial intelligence, blockchain, machine learning, Kubernetes and more–define the digital foundation that will accelerate the next wave of innovation.</span></p></div><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><table class="dcf-table dcf-table-bordered dcf-table-striped" style="height: 208px;"><caption><strong>Quick Stats on Vmware</strong></caption><tbody><tr style="height: 23px;"><th style="height: 23px; width: 132px;" scope="row">CEO</th><td style="height: 23px; width: 749px;" data-label="CEO"><span style="font-weight: 400;">Rangarajan Raghuram</span></td></tr><tr style="height: 23px;"><th style="height: 23px; width: 132px;" scope="row">CMO</th><td style="height: 23px; width: 749px;" data-label="CMO"><span style="font-weight: 400;">Laura Heisman</span></td></tr><tr style="height: 23px;"><th style="height: 22px; width: 132px;" scope="row">Area Served</th><td style="height: 22px; width: 749px;" data-label="Area Served"><span style="font-weight: 400;">Worldwide</span></td></tr><tr style="height: 23px;"><th style="height: 23px; width: 132px;" scope="row">Industry</th><td style="height: 23px; width: 749px;" data-label="Industry"><span style="font-weight: 400;">CRM &amp; Cloud Solutions for Industries and Verticals</span></td></tr><tr style="height: 47px;"><th style="height: 47px; width: 132px;" scope="row">Market Share/ Revenue</th><td style="height: 47px; width: 749px;" data-label="Market Share/ Revenue"><span style="font-weight: 400;">39.3% in 2021</span></td></tr><tr style="height: 47px;"><th style="height: 47px; width: 132px;" scope="row">Vision</th><td style="height: 47px; width: 749px;" data-label="Vision"><span style="font-weight: 400;"><b>To empower people and organisations by radically simplifying IT through virtualization software.</b></span></td></tr><tr style="height: 23px;"><th style="height: 23px; width: 132px;" scope="row">Tagline</th><td style="height: 23px; width: 749px;" data-label="Tagline"><span style="font-weight: 400;">Tech for Good</span></td></tr></tbody></table></div></div><h2><b><br>Marketing Strategy of Vmware</b></h2><p><span style="font-weight: 400;">Let’s learn about the Marketing strategy of Vmware and how Vmware carries the marketing campaign etc.</span></p><h3><b>Segmentation, Targeting and Positioning</b></h3><p><span style="font-weight: 400;">As a result, Vmware, like every other organisation, fully utilises the STP model.</span></p><p><span style="font-weight: 400;">Vmware divides its clientele into companies looking for on-demand CRM software and cloud services. As a result, Vmware attracts a big audience and potential clients from all around the world by doing so.</span></p><p><span style="font-weight: 400;">Then there’s Targeting, which Vmware excels at.</span></p><p><span style="font-weight: 400;">They are primarily targeting large and medium-sized businesses and corporations. As a result, they are better able to obtain good offers from corporations or businesses, allowing them to earn more money. Additionally, targeting large and medium businesses aids them in marketing and attracting attention from all around the world.</span></p><p><span style="font-weight: 400;">The best part about STP for Vmware is their Positioning strategy. They position themselves in the minds of their target audience as “the no.1 solutions for Multi-Cloud Business”. Therefore it automatically creates an impression in the minds of the customers that Vmware is trustable, reliable &amp; most importantly Professional.&nbsp;</span></p><h3><b><br>Marketing Campaigns</b></h3><p><b>VMware’s awareness campaign for Tanzu</b></p><p><img decoding="async" class="wp-image-331287 alignnone " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736877917760-6711cc461a8365b699d5a2b9961db6f5.webp" alt="Marketing Strategy Of Vmware - Campaign 1" width="429" height="243"></p><p><span style="font-weight: 400;">Vmware rolled out a new set of services in APJ in a product called Tanzu. Tanzu allows companies to build, run and manage software faster from a single control point.&nbsp;</span></p><p><span style="font-weight: 400;">The VMware Tanzu APJ marketing team was responsible for also driving qualified leads to sales to drive the pipeline.</span></p><p><span style="font-weight: 400;">Through an omnichannel campaign leveraging organic social and SEM, paid social and SEM, display, retargeting, content syndication, and a webinar series, Vmware got success in running the campaign.</span><span style="font-weight: 400;"><br></span></p><p><img decoding="async" class="wp-image-331288 alignnone " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736877918617-e2cdac4f216b6a72f5a90d64e209ba15.webp" alt="Marketing Strategy Of Vmware - Campaign 2" width="651" height="150" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/09/2-29.jpgw3.webp 651w, https://iide.co/wp-content/uploads/2022/09/2-29-480x111.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 651px, 100vw"><br><b>Giveaway: $8K Paid VMware Social Media Campaign</b></p><p><span style="font-weight: 400;">In 2021, Vmware launched a social media campaign in which two social posts and landing pages for any VMware marketing campaign tagged as ‘social post promo’ were created. Plus, the first 150 who enter and complete these tasks received an exclusive VMware t-shirt and/or tote bag.</span></p><p><img decoding="async" class="wp-image-331289 alignnone size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736877919215-facdca9d7c8a0bcc9972ace23a945902.webp" alt="Marketing Strategy Of Vmware - Campaign 3" width="644" height="181" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/09/3-25.jpgw3.webp 644w, https://iide.co/wp-content/uploads/2022/09/3-25-480x135.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 644px, 100vw"><br><strong>We Are VMware</strong></p><p><span style="font-weight: 400;">In the ad, Vmware is trying to make people understand that their software forms a digital foundation that powers the apps, services, and experiences transforming the world.</span></p><p><span style="font-weight: 400;">Vmware softwares unlocks the power of technology. It makes technology easier to create better experiences for people.</span></p><p><span style="font-weight: 400;">Vmware software includes unified endpoint management to build the bridge of connection among communities and automate the world’s digital infrastructure.&nbsp;</span></p><h3><b><br>Social Media Marketing</b></h3><p><span style="font-weight: 400;">One of the Marketing strategies of Vmware is its Social Media Marketing.</span></p><p><span style="font-weight: 400;">Vmware is on Instagram, LinkedIn, and Facebook, among other social media platforms. LinkedIn has more followers than Facebook and, finally, Instagram. 55K people follow the Instagram account. LinkedIn is a more professional social media platform, which is why it has the most followers. The posts are largely promotional and informative, with a few ones about their new product introduction thrown in for good measure.</span></p><h3><b>SEO Strategies</b></h3><p><img decoding="async" class="wp-image-331290 alignnone " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736877919826-ef8c0895799a95dc95737bec31e356f4.webp" alt="Marketing Strategy Of Vmware - SEO" width="284" height="412" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/09/4-23.jpgw3.webp 453w, https://iide.co/wp-content/uploads/2022/09/4-23-207x300.jpg 207w, https://iide.co/wp-content/uploads/2022/09/4-23-150x218.jpg 150w" sizes="(max-width: 284px) 100vw, 284px"></p><p><span style="font-weight: 400;">According to SEO rankings, a low number of keywords (under 500) is considered terrible, a high number of keywords (over 1000) is considered good, and a high number of keywords (10,000+) is considered exceptional. As we can see, Vmware has 604,591 organic keywords, which is excellent. That means Vmware’s digital marketing is gathering a lot of knowledge.</span></p><p><span style="font-weight: 400;">Also, the monthly traffic is 3,438,219, which is incredible. As a result, Vmware is doing an excellent job with SEO.</span></p><h3><b><br>Influencer Marketing</b></h3><p><span style="font-weight: 400;">Next on the list of the Marketing strategy of Vmware is influencer marketing. Unfortunately, this company hasn’t done any influencer marketing in a while.</span></p><p><span style="font-weight: 400;">Influencer marketing is critical for any business nowadays because it strengthens your brand’s reputation and builds credibility. Further, collaborating with influencers allows you to win their audience’s trust. This is the ideal tool for building a company’s brand image. It helps you raise brand awareness and increase income.</span></p><p><span style="font-weight: 400;">As a result, this organisation is missing out on some of the most valuable advantages of using influencers to promote its brand.</span></p><h3><b><br>E-Commerce strategies</b></h3><p><img decoding="async" class="wp-image-331291 alignnone " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736877920472-2a4bb06e6b7c268432e151e1240e1ca4.webp" alt="Marketing Strategy Of Vmware - Ecom" width="574" height="242"></p><p><span style="font-weight: 400;">Vmware has a website where the company mostly talks about multi-cloud solutions, and introducing secured networks. Cloud &amp; edge infrastructure etc. They are used for recurring payments, desk payments, payment requests, mobile payments, site payments, communities, and billing portals. It is a great e-commerce strategy simply because it goes on to show that being a B2B company, Vmware is trying to use digital platforms to reach out to new clients and audiences to continue to increase its brand awareness and visibility over some time.</span></p><h3><b><br>Mobile Apps</b></h3><p><img decoding="async" class="wp-image-331292 alignnone " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736877921309-e73c5f45d50e4e1070d9a21bd9b80a25.webp" alt="Marketing Strategy Of Vmware - Mobile App" width="574" height="222" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/09/6-10.jpgw3.webp 574w, https://iide.co/wp-content/uploads/2022/09/6-10-480x186.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 574px, 100vw"></p><p><span style="font-weight: 400;">Vmware has 2 official mobile applications. The first application name is ‘VMware Horizon Client’ and makes it easy to work on your VMware Horizon virtual desktop and hosted applications from your Android phone or tablet, giving you on-the-go access from any location.</span></p><p><span style="font-weight: 400;">Another application is named ‘Web – Workspace ONE’ through which workspace at Vmware can experience intuitive, secure browsing across intranet, internet and web apps. Workspace ONE Web gives employees at VMware instant access to their company’s internal network sites while they’re on the go without the hassle of manually connecting to a VPN.</span></p><p><span style="font-weight: 400;">Both the applications are available on the play store for all android smartphones. This enterprise mobile experience gives you access to the same information you see in the office but is organised for getting work done between customer meetings while waiting for a flight, even when you’re in line for coffee.&nbsp;</span></p><h3><b><br>Content Marketing Strategies</b></h3><p><span style="font-weight: 400;">Vmware is doing great at social media. The substance of the post is about their new services or efforts, for example. Facebook, Instagram, and LinkedIn are the platforms for sharing material. They also distribute product-related releases via their social media platforms and official websites.</span></p><p>This ends with an elaborative marketing strategy of Vmware. Let us conclude our learning below from the marketing strategy of Vmware.</p></div></div>

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><b>Conclusion – What’s unique about Vmware?</b></h2><p><span style="font-weight: 400;">The marketing strategy of Vmware reveals that the company is gaining love and support from all corners of the globe. The company’s ability to rise to the top has been aided by its status as the world’s number one on-demand CRM. Vmware is still trying to expand and grow in the digital industry, despite its lack of influencer marketing strategies.&nbsp;</span></p><p><span style="font-weight: 400;">Digital marketing is crucial since it links a company with its clients when they are online and is effective across all sectors. It links businesses with ideal consumers through SEO and PPC on Google, social media marketing, and email marketing. </span><span style="font-weight: 400;">If you would like to learn more and develop skills, check out </span><strong><a href="https://iide.co/online-digital-marketing-course/?swcfpc=1">IIDE’s 4-Month Digital Marketing Course</a></strong><span style="font-weight: 400;"> to learn more.</span></p><p><span style="font-weight: 400;">Alternatively, you can enrol in one of our </span><strong><a href="https://iide.co/meetups/">free online masterclasses</a></strong><span style="font-weight: 400;"> led by IIDE’s CEO, Karan Shah, to gain insight into the field of digital marketing.&nbsp;</span></p><p><span style="font-weight: 400;">We hope this blog on the marketing strategy of VMware has given you a good insight into the company’s marketing strategies.</span></p><p><span style="font-weight: 400;">If you like such in-depth analysis of companies just like the marketing strategy of VMware check out our</span><strong><a href="https://iide.co/case-studies/swot-analysis-of-suzuki/?swcfpc=1#:~:text=IIDE%20Knowledge%20portal."> IIDE Knowledge portal</a></strong><span style="font-weight: 400;"> for more fascinating case studies.</span></p><p><span style="font-weight: 400;">Thank you for taking the time to read the marketing strategy of VMware, and do share your thoughts on this case study marketing strategy of VMware in the comments section below.</span></p></div></div>

<div class="raw-html-embed"><h3>
Courses Recommended for you
</h3></div>


medium_ks-cta-bg.webp

small_ks-cta-bg.webp

thumbnail_ks-cta-bg.webp

ks-cta-bg.webp

Register Now

<div class="raw-html-embed"><ul>
    <li>
        45 Mins Masterclass
    </li>
    <li>
        Watch Anytime, Anywhere
    </li>
    <li>
        1,00,000+ Students Enrolled
    </li>
</ul></div>

medium_Karan-Shah-cta.webp

small_Karan-Shah-cta.webp

thumbnail_Karan-Shah-cta.webp

Karan-Shah-cta.webp

small_dm-masterclass-sidebar-cta.webp

thumbnail_dm-masterclass-sidebar-cta.webp

dm-masterclass-sidebar-cta.webp

<p style="line-height:1em;">
    <span style="font-size:34px;">Learn Digital Marketing for FREE</span>
</p>

<div class="raw-html-embed"><h2>
Frequently Asked Questions
</h2></div>


<h2>Awards &amp; Recognition</h2>

small_home-page-odmc-image.webp

thumbnail_home-page-odmc-image.webp

home-page-odmc-image.webp

download-icon.webp

Get Brochure

Advanced Online Digital Marketing Course

<p>Our alumni secured top digital marketing roles by showcasing the impactful projects they completed during IIDE’s advanced digital marketing course.</p>

<h2><span>Real-World Projects</span> That Launched Careers</h2>

<p>Stand out in the digital marketing industry with globally recognised certifications from IIDE and top platforms like Google, Meta, and HubSpot.</p>

<h2>Earn Globally Recognised <span>Certifications</span></h2>

<h2>Choose What's <span>Best for You</span></h2>

<p>Our online digital marketing course with placement includes an updated syllabus, featuring the latest digital marketing concepts. With practical training &amp; numerous live projects, this syllabus will prepare learners for today’s demanding industry.</p>

<h2>Master Digital <span>Skills That Matter</span></h2>

<p>Become a digital marketing strategist in today’s AI-dominated industry with some of the top online digital marketing courses in India offered by IIDE.</p>

<h2>Digital Marketing <span>Tools You’ll Master</span></h2>

No cost EMI and flexible 6, 9, or 12 monthly plans available.

EMI partners

<p>Enrolling in our online digital marketing course with placement means more than just learning from the top minds in the field — You can also choose to step onto our campus, connect with trainers, and learn in an inspiring environment.</p>

<h2><span>Campus</span> Immersion</h2>

<h2>Frequently Asked <span>Questions</span></h2>

<p>Select the certification that aligns with your goals. Want an even richer experience? Don’t forget to opt for Campus Immersion to take your learning to the next level.</p>

<h2>Your Investment in a <span>Brighter Future</span></h2>

<h2>Our <span>Hiring Partners</span></h2>

<p>Our trainers are seasoned professionals bringing years of expertise to every session. With their guidance, you’ll gain practical insights and the skills needed to lead in the digital world.</p>

<h2>Learn From the <span>Best Minds in the Industry</span></h2>

<h2>Learning <span>Methodology</span></h2>

<h2>Our Placement Statistics</h2>

<p>Our advanced digital marketing course is all about empowering students with real-world industry knowledge, hands-on learning, and the confidence to innovate and lead in the digital age.</p>

<h2>We don't just teach digital marketing, <span>we build Digital Leaders!</span></h2>

<p>We've helped thousands turn their dreams into careers through our digital marketing course with placement. Their success stories are all the proof you need.</p>

<h2>Turning Ambition Into <span>Achievements</span></h2>

<h1>Top Online Digital Marketing Courses in India With <span>AI Integrated Syllabus</span></h1>

<p>Explore how IIDE helped shape their careers and fuel their success</p>

<h2>Hear It From <span>Our Alumni</span></h2>

Download Brochure

<h2>Learning Methodology</h2>

<h2>We Don’t Just Teach Digital Marketing — <span>We Build Digital Leaders</span></h2>

<h1>#1 Online <span>Digital Marketing Course in Nepal</span></h1>

<p>UAE’s best Online Digital Marketing Course taught by industry experts in a comprehensive and interactive format with self-paced and live online sessions.</p>

<h1>#1 Online <span>Digital Marketing Course in Dubai</span></h1>

<p>An overview of the career support and accomplishments of alumni from our Digital Marketing PG programs.</p>

<p>93% of IIDE Students Are Placed At Top Organisations</p>

<h2><span>Our Alumni</span> Leading the Digital World</h2>

<p>54% Average Salary Hike</p>

<h2>Awards &amp; <span>Recognition</span></h2>

small_home-page-pg-course-card.webp

thumbnail_home-page-pg-course-card.webp

home-page-pg-course-card.webp

Post-Graduation in Digital Marketing & Strategy

<p>Our alumni secured top digital marketing roles by showcasing the impactful projects they completed during the course.</p>

<p>Stand out in the digital marketing industry with globally recognized certifications from IIDE and top platforms like Google, Facebook, and HubSpots.</p>

<h2>Earn Globally Recognised <span>Certification</span></h2>

Curriculum Co-Designed & Co-Certified by Industry Leader

<p>Fastrack your digital marketing career with our 11-month Postgraduate Programme.</p>

<p>Our A-Z digital marketing curriculum goes beyond execution. We'll show you how to strategise like a pro, with practical experience to back it up. Here's a glimpse of what you'll learn:<br>&nbsp;</p>

<h2>PG in Digital Marketing &amp; <span>Strategy Syllabus</span></h2>

<h2><span>Digital Marketing Tools</span> You'll Master</h2>

<p>Fees start at:</p><h3>₹ 24,427 / Month</h3><ul><li>750+ In-person hours of learning</li><li>Mentoring from CXO's &amp; CMO's of leading brands</li><li>6 live brand projects</li><li>3 months mandatory Internship</li><li>100% Placement Assistance</li><li>No cost EMI and flexible 6, 9, or 12 monthly plans available.</li></ul>

Empower Your Education With Scholarship

Scholorship worth of

<p>Choose a payment plan that works for you. With flexible options, we make it easier to invest in your future and achieve your dreams without compromise.</p>

<p>Our trainers are seasoned professionals bringing years of expertise to every session. With their guidance, you'll gain practical insights and the skills needed to lead in the digital world.</p>

<p><strong>Preparatory Lecture Starts: 8th Feb 2025 | Only 4 Seats Left for ₹1,25,000 Early Bird Scholarship.</strong></p>

<p>Our PG in digital marketing &amp; strategy is all about empowering students with real-world industry knowledge, hands-on learning, and the confidence to innovate and lead in the digital age.</p>

<h2>Achievements of Our <span>Graduate</span></h2>

<p>From cutting-edge facilities to real-world training, IIDE offers an unparalleled environment for digital marketing educations.</p>

<h2>The IIDE Experience: <span>A Campus Built for Success</span></h2>

<h1>PG in Digital Marketing &amp; Strategy With Placement Assistance</h1>

<p>Explore how IIDE’s digital marketing courses helped shape their careers and fuel their success.</p>

Glimpse of what you’ll learn

Unlock Placement Statistics

<p>
    Dive into the numbers that make us the #1 choice for career success
</p>

medium_Salary Distribution_Desktop.webp

small_Salary Distribution_Desktop.webp

thumbnail_Salary Distribution_Desktop.webp

Salary Distribution_Desktop.webp

thumbnail_Salary Distribution_Mobile.webp

Salary Distribution_Mobile.webp

<p>
    Want to Know Why 2,50,000+ Students Trust Us?
</p>

<div class="raw-html-embed">
<h3><span>Related</span> Blogs
</h3></div>


Looking for complete details about the marketing strategy of Vmware? Bring your search to halt & have a look at our blog to get all your answers.

Extensive Marketing Strategy Of Vmware - 2025 | IIDE

<div class="raw-html-embed"><div class="et_pb_text_inner"><p><span style="font-weight: 400;">Previously we looked at the elaborated marketing strategy of </span><a href="https://iide.co/case-studies/marketing-strategy-of-microsoft/"><span style="font-weight: 400;">Microsoft</span></a><span style="font-weight: 400;">, the world’s leading software application provider. Now, let us hop over and look at the elaborated </span><b>marketing strategy of Vmware</b><span style="font-weight: 400;">.</span></p><p><a href="https://www.c-sharpcorner.com/article/top-10-cloud-service-providers/" rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;">America’s biggest cloud computing company</span></a><span style="font-weight: 400;"> – VMware is headquartered in California with an ultimate goal to build strong computer software and cloud computing systems that can easily run on Microsoft Windows, Linux, and macOS so that enterprises can get a software hypervisor for servers.</span></p><p><span style="font-weight: 400;">Another aspect that has made VMware a giant today is marketing. Marketing changes as the world goes online,&nbsp; and when you want to stay up to date – check out our </span><a href="https://iide.co/digital-marketing-basics?swcfpc=1"><span style="font-weight: 400;">Free MasterClass on Digital Marketing 101</span></a><span style="font-weight: 400;"> by the CEO and Founder of IIDE, Karan Shah.</span></p><p><span style="font-weight: 400;">Want to see how </span><span style="font-weight: 400;">VMware </span><span style="font-weight: 400;">has succeeded in the software industry? In this blog, you will learn about the marketing strategy of Vmware. Before we get started, learn more about </span><span style="font-weight: 400;">VMware</span><span style="font-weight: 400;">‘s company, how it was established, its products, and its financial position.</span></p></div></div>

<div class="raw-html-embed"><ul style="text-align:left;">
    <li>
        45 Mins Masterclass
    </li>
    <li>
        Watch Anytime, Anywhere
    </li>
    <li>
        1,00,000+ Students Enrolled
    </li>
</ul></div>

Marketing Strategy of VMware: American Cloud Computing Giant

Aditya Shastri

Courses Recommended for you

Aditya Shastri