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The marketing strategy of TCS focuses on leveraging digital transformation, innovation, and customer-centric approaches to drive growth. A case study explores TCS’s marketing strategies, digital marketing tactics, and recent campaigns to understand how TCS maintains its competitive edge in the global IT services industry
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Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Updated on: Aug 16, 2024
The marketing strategy of TCS focuses on digital transformation, customer-centric solutions, and innovation.
TCS’s marketing strategy leverages SEO, social media marketing, e-commerce strategies, mobile apps, and influencer collaborations.
Product, Price, Place, and Promotion – tailored to meet client needs and market demands.
Infosys, Wipro, Accenture, IBM, and HCL Technologies compete with TCS in the IT industry.
Yes, a TCS marketing strategy faced backlash for a culturally insensitive campaign, which they later withdrew and apologised for.
To support customers in reaching their business goals through innovative IT solutions.
Reliable IT solutions and efficient digital transformation encourage people to use TCS’s offerings.
TCS signed a multi-year deal with a leading European bank to transform its core banking platform.
TCS has partnered with renowned cricketer Virat Kohli to promote STEM education initiatives.
TCS reported consolidated revenue of $25.7 billion for the fiscal year 2023.
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.
Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.
Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.