Q1. What is the marketing strategy of TCS?

The marketing strategy of TCS focuses on digital transformation, customer-centric solutions, and innovation.

Q2. How does TCS use digital marketing?

TCS’s marketing strategy leverages SEO, social media marketing, e-commerce strategies, mobile apps, and influencer collaborations.

Q3. What are the 4 Ps of service strategy for TCS?

Product, Price, Place, and Promotion – tailored to meet client needs and market demands.

Q4. Who are the main competitors of TCS?

Infosys, Wipro, Accenture, IBM, and HCL Technologies compete with TCS in the IT industry.

Q5. Has TCS faced any failed campaigns?

Yes, a TCS marketing strategy faced backlash for a culturally insensitive campaign, which they later withdrew and apologised for.

Q6. What is TCS’s mission?

To support customers in reaching their business goals through innovative IT solutions.

Q7. What motivates TCS's target audience?

Reliable IT solutions and efficient digital transformation encourage people to use TCS’s offerings.

Q8. What are the latest business news about TCS?

TCS signed a multi-year deal with a leading European bank to transform its core banking platform.

Q9. Who has TCS partnered with recently for campaigns?

TCS has partnered with renowned cricketer Virat Kohli to promote STEM education initiatives.

Q10. What is TCS's revenue for 2023?

TCS reported consolidated revenue of $25.7 billion for the fiscal year 2023.

In-Depth Marketing Strategy of TCS – Explained | IIDE

Name: In-Depth Marketing Strategy Of TCS 2024 | IIDE
Brand: IIDE
Rating: 9.9 (103837 reviews)

The marketing strategy of TCS focuses on leveraging digital transformation, innovation, and customer-centric approaches to drive growth. A case study explores TCS’s marketing strategies, digital marketing tactics, and recent campaigns to understand how TCS maintains its competitive edge in the global IT services industry

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Aug 16, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]