Name: In-Depth Marketing Strategy Of STC - 2025 | IIDE
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<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><h2><b>About STC</b></h2><p><img decoding="async" class="wp-image-276154 alignnone " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736877135335-4d11265187a96f624cddb48c63200a46.webp" alt="Marketing Strategy of STC - STC" width="325" height="179"></p><p><span style="font-weight: 400;">Saudi Telecom Company began its journey as a Saudi Joint Stock company and received the transfer of the Telegraph and Telephone division of the Ministry of Post, Telegraph and Telephone with its components and administrative facilities.&nbsp;</span></p><p><span style="font-weight: 400;">Saudi Telecom Company is a public company and it provides a wide range of services. It has a customer base of over 160 million people worldwide.&nbsp;</span></p><p><span style="font-weight: 400;">Saudi Telecom Company’s market capitalization and total revenue making it the largest company in the Arab region. It has a staggering number of 17000 employees. STC has been in the market for quite some time considering it has been active since 1998. i.e 24 years. STC has business operations in Saudi Arabia, Kuwait, Malaysia and more countries.&nbsp;</span></p></div><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><table class="dcf-table dcf-table-bordered dcf-table-striped" style="height: 209px;"><caption><strong>Quick Stats on STC</strong></caption><tbody><tr style="height: 23px;"><th style="height: 23px; width: 134.625px;" scope="row">CEO</th><td style="height: 23px; width: 747.375px;" data-label="CEO"><span style="font-weight: 400;">Olayan M. Alwetaid</span></td></tr><tr style="height: 23px;"><th style="height: 23px; width: 134.625px;" scope="row">CMO</th><td style="height: 23px; width: 747.375px;" data-label="CMO"><span style="font-weight: 400;">Ahmed Al-Shimmery</span></td></tr><tr style="height: 23px;"><th style="height: 23px; width: 134.625px;" scope="row">Area Served</th><td style="height: 23px; width: 747.375px;" data-label="Area Served"><span style="font-weight: 400;">Saudi Arabia, the Kingdom, Bahrain and Kuwait</span></td></tr><tr style="height: 23px;"><th style="height: 23px; width: 134.625px;" scope="row">Industry</th><td style="height: 23px; width: 747.375px;" data-label="Industry"><span style="font-weight: 400;">Telecommunications</span></td></tr><tr style="height: 47px;"><th style="height: 47px; width: 134.625px;" scope="row">Market Share/ Revenue</th><td style="height: 47px; width: 747.375px;" data-label="Market Share/ Revenue"><span style="font-weight: 400;">1,570 crores USD</span></td></tr><tr style="height: 47px;"><th style="height: 47px; width: 134.625px;" scope="row">Vision</th><td style="height: 47px; width: 747.375px;" data-label="Vision"><span style="font-weight: 400;">To Provide superior customer service to build a strong relationship with customers.</span></td></tr><tr style="height: 23px;"><th style="height: 23px; width: 134.625px;" scope="row">Tagline</th><td style="height: 23px; width: 747.375px;" data-label="Tagline"><span style="font-weight: 400;">let’s go further</span></td></tr></tbody></table></div></div><h2><b>Marketing Strategy of STC&nbsp;&nbsp;</b></h2><p><span style="font-weight: 400;">“STC’s job is to be visible on all of these platforms and to give real-time information so that STC stores stand out during searches.”</span></p><h3><b>Segmentation, Targeting, and&nbsp; Positioning&nbsp;</b></h3><p><b>Segmentation</b></p><p><span style="font-weight: 400;">Based on factors such as gender, age, occupation, marital status, income, etc., demographic segmentation.</span></p><p><span style="font-weight: 400;">Geographic segmentation: depending on the place of residency (country, state, or city). Local enterprises might even be divided up by particular counties or municipalities. Based on preferred technology, software, and mobile devices, do technographic segmentation. Based on individual attitudes, values, interests, or personality traits, psychographic segmentation.</span></p><p><b>Targeting</b></p><p><span style="font-weight: 400;">STC is the Saudi digital enabler of telecommunications services in the Kingdom of Saudi Arabia, and among the operators in the Middle East.&nbsp;</span></p><p><span style="font-weight: 400;">STC targets landline and fixed infrastructure, mobile and data services users, STC mofawtar plans users, and baity packages by STC users, STC quicknet, these are all the products the STC launched and also they target the STC other services like Fixed-line internet, mobile internet,&nbsp;fixed-line, and&nbsp;mobile telephony,&nbsp;IP television uses always.&nbsp;</span></p><p><b>Positioning</b></p><p><span style="font-weight: 400;">It is a leading telecommunication provider in the kingdom of Saudi Arabia.</span></p><p><span style="font-weight: 400;">Market Position: STC has a dominant market position being the leading network provider in Saudi. Since its beginning, the company’s growth has enabled it to generate new revenue and diversify the economic cycle risk in the areas it serves.</span></p><h3><b><br>Marketing Campaigns</b></h3><p><img decoding="async" class="wp-image-325658 alignnone " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736877136335-ca8717b726e4f7f5dcdb67911c9991f3.webp" alt="Marketing Strategy of STC - Campaign 1" width="555" height="178" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/09/7.jpgw3.webp 555w, https://iide.co/wp-content/uploads/2022/09/7-480x154.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 555px, 100vw"></p><p><span style="font-weight: 400;">STC on its Instagram account conducted a hashtag campaign to celebrate Women’s Day. The company has created and posted multiple posts in which each post diversifies the power of women in multiple sectors including education, health, sport, culture and leadership. The campaign hashtag was #womensday. The posts got immense love and support from the followers of STC.&nbsp;</span></p><p><img decoding="async" class="wp-image-325661 alignnone " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736877137447-afde5bea887bede1789b562bf919081a.webp" alt="Marketing Strategy of STC - Campaign 2" width="449" height="253"></p><p><span style="font-weight: 400;">STC has not conducted enough marketing campaigns throughout its establishment. However, it has several TV commercials including </span><a href="https://www.adsoftheworld.com/campaigns/twist-of-fate" rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;">STC: Twist of Fate • Ads of the World™</span></a><span style="font-weight: 400;"> and </span><a href="https://www.adsoftheworld.com/campaigns/new-era" rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;">STC: New Era • Ads of the World™</span></a><span style="font-weight: 400;"> part of The Clio Network.</span></p><h3><b><br>Social Media Marketing&nbsp;</b></h3><p><span style="font-weight: 400;">The company has been found on all Websites&nbsp;</span></p><p><span style="font-weight: 400;">Facebook: –<br></span><span style="font-weight: 400;">Instagram: 32.1k followers<br></span><span style="font-weight: 400;">LinkedIn: </span><span style="font-weight: 400;">696,024 followers<br></span><span style="font-weight: 400;">Twitter: 4.3M Followers</span></p><p><span style="font-weight: 400;">Most followers are there on Twitter. However, this does not signify a different strategy, but rather just the time spent on a particular platform.&nbsp;</span></p><p><span style="font-weight: 400;">STC has a very well-organised posting routine which makes sure that each Social media platform gets equal attention.&nbsp;</span></p><p><span style="font-weight: 400;">STC has ensured that its social media footprint grows every day. Posts related to telecommunications, web series promotions, and promotional videos spread access to all forms of media and attract a lot of eyeballs. The company can be found everywhere from Linkedin to Instagram to Twitter and Youtube.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</span></p><h3><b><br>SEO Strategies</b></h3><p><span style="font-weight: 400;">The keywords search of SEO strategy is good for STC it has high&nbsp;</span></p><p><img decoding="async" class="wp-image-325659 alignnone " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736877138197-facb6af36089081813bcfea13847f2a7.webp" alt="Marketing Strategy of STC - SEO" width="242" height="350" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/09/8.jpgw3.webp 455w, https://iide.co/wp-content/uploads/2022/09/8-207x300.jpg 207w, https://iide.co/wp-content/uploads/2022/09/8-150x217.jpg 150w" sizes="(max-width: 242px) 100vw, 242px"></p><p><span style="font-weight: 400;">According to SEO rankings, the number of keywords – below 500 is bad, above 1000 is good, and 10,000+ is amazing. As one can see, </span><a href="https://www.stc.com.sa/content/stc/sa/en/personal/home.html" rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;">https://www.stc.com.sa/content/stc/sa/en/personal/home.html</span></a><span style="font-weight: 400;"> has 175,293 organic keywords, which itself is considered excellent. That means STC’s digital marketing strategies are gaining a lot of traction and are working well.</span></p><p><span style="font-weight: 400;">Furthermore, the monthly traffic is approximately 2.1M, which is an excellent figure. As a result, STC has clearly made efforts to optimise its search engine results and is reaping the benefits effectively, as evidenced by the numbers.</span></p><h3><b><br>Influencer Marketing</b></h3><p><span style="font-weight: 400;">The process of identifying, engaging, and supporting individuals who initiate conversations with a brand’s customers is known as influencer marketing. It is a growing trend used in public relations campaigns. In recent years, this strategy has become increasingly focused on social media, allowing brands to market through social media influencers. Influencer marketing will also be a big trend in 2022 and beyond.</span></p><p><span style="font-weight: 400;">Influencer marketing, which mixes brands and influencers working together, maybe a strong strategy that may help businesses develop. It is a marketing approach that’s been employed successfully by thousands of organisations and brands for over a decade and is still growing.</span></p><p><span style="font-weight: 400;">STC has not been associated with involvement with influencers. It doesn’t use influencer marketing.</span></p><h3><b><br>Ecommerce Strategies</b><span style="font-weight: 400;"><br></span></h3><p><img decoding="async" class="wp-image-325660 alignnone " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736877138860-592e182e332262b678cf22027c3939b9.webp" alt="Marketing Strategy of STC - ecom" width="450" height="214"></p><p><span style="font-weight: 400;">In the eCommerce strategies, the brand called STC has an online platform for customers to explore STC offerings and products that they can buy online. They have their own website and The STC company sells electronic devices, mobile phones, internet packages, TV packages etc. and more.</span></p><p><span style="font-weight: 400;">Website link: https://www.STC.com/mobile, and it is also active on social media.&nbsp;</span></p><h3><b><br>Content Marketing Strategies&nbsp;</b></h3><p><span style="font-weight: 400;">Their content marketing strategies talk about –&nbsp;</span></p><p><span style="font-weight: 400;">STC Tv<br></span><span style="font-weight: 400;">STC Wifi<br></span><span style="font-weight: 400;">Internet<br></span><span style="font-weight: 400;">STC Mobile<br></span><span style="font-weight: 400;">Web Series promotions<br></span><span style="font-weight: 400;">STC On Demand&nbsp;</span></p><p><span style="font-weight: 400;">When it comes to marketing strategies. STC keeps it simple yet effective. As discussed in this article, the emphasis is on the employees and the customers when it comes to marketing.&nbsp;</span></p><p><span style="font-weight: 400;">A major benefit of this structure is the variance of people they can use ranging from different demography, economic backgrounds, race etc. There is no reliance on only one celebrity.&nbsp;&nbsp;</span></p><p><span style="font-weight: 400;">STC also keeps their content interactive, giving a personal vibe to its client base. Informational content is also a major boost to their imprint as more and more people refer to each other and help them build a community.&nbsp;</span></p><p>This ends with an elaborative marketing strategy of STC. Let us conclude our learning below from the marketing strategy of STC.</p></div></div>

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><b>Conclusion – What’s Unique in STC Marketing?</b></h2><p><span style="font-weight: 400;">One of the industry’s top providers of ICT solutions and services, STC Company has a solid track record as a network expert. It is one of the greatest French mobile communications businesses, serving millions of people around the country.</span></p><p><span style="font-weight: 400;">Digital marketing is crucial since it links a company with its clients when they are online and is effective across all sectors. It links businesses with ideal consumers through SEO and PPC on Google, social media marketing, and email marketing. </span><span style="font-weight: 400;">If you would like to learn more and develop skills, check out </span><strong><a href="https://iide.co/online-digital-marketing-course/?swcfpc=1">IIDE’s 4-Month Digital Marketing Course</a></strong><span style="font-weight: 400;"> to learn more.</span></p><p><span style="font-weight: 400;">Alternatively, you can enrol in one of our </span><strong><a href="https://iide.co/meetups/">free online masterclasses</a></strong><span style="font-weight: 400;"> led by IIDE’s CEO, Karan Shah, to gain insight into the field of digital marketing.&nbsp;</span></p><p><span style="font-weight: 400;">We hope this blog on the marketing strategy of STC has given you a good insight into the company’s marketing strategies.</span></p><p><span style="font-weight: 400;">If you like such in-depth analysis of companies just like the marketing strategy of STC check out our</span><strong><a href="https://iide.co/case-studies/swot-analysis-of-suzuki/?swcfpc=1#:~:text=IIDE%20Knowledge%20portal."> IIDE Knowledge portal</a></strong><span style="font-weight: 400;"> for more fascinating case studies.</span></p><p><span style="font-weight: 400;">Thank you for taking the time to read the marketing strategy of STC, and do share your thoughts on this case study marketing strategy of STC in the comments section below.</span></p></div></div>

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Looking for complete details about the marketing strategy of STC? Bring your search to halt & have a look at our blog to get all your answers.

In-Depth Marketing Strategy Of STC - 2025 | IIDE

<div class="raw-html-embed"><div class="et_pb_text_inner"><p><span style="font-weight: 400;">In our previous blog, we did an explicit SWOT Analysis of the 8th largest telecommunications company in the World, </span><a href="https://iide.co/case-studies/swot-analysis-of-movistar/?swcfpc=1"><span style="font-weight: 400;">Movistar</span></a><span style="font-weight: 400;">. Here we will understand the marketing strategy of STC.</span></p><p><span style="font-weight: 400;">“Saudi Telecom Company” is </span><a href="https://www.glassdoor.co.in/Explore/top-telecommunications-companies-riyadh_IS.4,22_ISEC10023_IL.33,39_IM1652.htm#:~:text=Saudi%20Telecom%20Company%20(STC)%20is,operators%20in%20the%20Middle%20East." rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;">a leading telecommunications provider in the kingdom of Saudi Arabia</span></a><span style="font-weight: 400;"> and the middle east. STC offers a wide range of services and thus that makes it an ideal company invested in next-generation networks.</span></p><p><span style="font-weight: 400;">It has been successful to hold its position in the industry. It can still try to improve its standings in the global market with the use of </span><a href="https://iide.co/blog/digital-marketing-strategies/"><span style="font-weight: 400;">the latest digital marketing techniques</span></a><span style="font-weight: 400;">. Most people have entered the digital world and thus it is easy for any company to find its target audience in the market.&nbsp;</span></p><p><span style="font-weight: 400;">Thus every business needs to implement digital marketing. If you are anxious about learning what digital marketing is and how to use it to your advantage – check out our </span><a href="https://iide.co/digital-marketing-basics?swcfpc=1"><span style="font-weight: 400;">Free MasterClass on Digital Marketing 101</span></a><span style="font-weight: 400;"> by the CEO and Founder of IIDE, Karan Shah.</span></p><p><span style="font-weight: 400;">In this case study, we will learn about the marketing strategy of STC. But first, let us know about the company and the product better.</span></p></div></div>

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Marketing Strategy of STC: Saudi Digital Telecom Enabler

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