Detailed Marketing Strategy Of Santander – Complete Overview

In this blog, we will give you a detailed analysis of the marketing strategy of Santander bank, one of the largest banks in Spain. You can refer to the Marketing strategy of American Express Bank to get an in-depth analysis of it.

With this blog, you will get an idea about how Santander bank became one of the most trustworthy and largest banks in Spain. Its services are not restricted to Spain, but it is available to various other countries also.

In the world after the Covid-19 pandemic, everything is becoming digital and online. Online marketing is becoming an integral part of every business. If you are keen to learn more about digital marketing then check this Free Masterclass on Digital Marketing 101 by Karan Shah who is the Founder and CEO of the Indian Institute of Digital Education (IIDE).

By the end of this blog, you will have a clear idea about the marketing strategy of Santander bank. But before directly jumping into its marketing strategy, let’s first learn about Santander bank and have some knowledge about it.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Oct 21, 2022

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.