Marketing Strategy of Sandhar Technologies: Review

In our previous article, we learnt in detail about the SWOT Analysis of Sandhar Technologies. In this blog, we will dive deep into the marketing strategy of Sandhar Technologies. The objective of this blog is to give you an insight into the strategies used in the marketing of the company.

The purpose of marketing is to help a business grow, by promoting brands, goods and services. Marketing allows businesses to achieve their best potential for ROI. Most marketing promotions aim to increase product and service sales, content engagement and brand exposure. Marketing research can also be used to find the target audience and analysis of the same which can aid in precisely measuring performance and engagement.

The times are changing, and so has the way businesses interact with their customers. Traditional marketing has taken a step back to allow for the introduction of a new face to the industry.

Digital marketing can help businesses in a variety of ways. It has the potential to enhance exposure and sales. After all, as an entrepreneur, your primary goal is to maximise profits.

If you want to expand your business or improve your sales, you must use digital marketing. If you are interested in pursuing digital marketing you should check out IIDEs free master class on digital marketing 101 by our CEO and Founder Karan Shah.

We will be covering the whole marketing strategy of Sandhar Technologies and how it started from supplying sheet metals to Honda motorcycles to becoming a global manufacturer of automobiles.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 17, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]