Name: Extensive Marketing Strategy Of Rabobank - 2025 | IIDE
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<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><h2><b>About Rabobank – Company Overview</b></h2><p><img fetchpriority="high" decoding="async" class="wp-image-271786 alignnone " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736876576222-ac574edb2e6a2d114c222363e63602c9.webp" alt="Marketing Strategy of Rabobank - Rabobank headquarters" width="415" height="276"></p><p><span style="font-weight: 400;">This bank is rooted in the idea of ​​Friedrich Wilhelm Raiffeisen, the founder of the Cooperative Movement of the Cooperative, which founded Germany’s first Agricultural Bank Germany in 1864. As a local mayor, he faced terrible poverty for farmers and their families. He tried to mitigate this misery with the help of charity but realized that he was likely to be self-employed in the long run and in 1864 turned his charity foundation into a peasant bank. Since then Rabobank expanded its international business in 1980 as part of its mission to fund global agriculture.&nbsp;</span></p><p><span style="font-weight: 400;">They believe in working together so that they can improve each other and expand their opportunities. Rabobank’s cooperative mindset is believed to be that by working together they can address the severe societal, economic, and ecological concerns in food, climate, energy, and inclusivity. Therefore, being sustainable is Rabobank’s key goal, and we all know that in this world being sustainable is a necessity don’t we?</span></p><p><span style="font-weight: 400;">Climate change is fast becoming a part of the financial landscape. In 2020, Rabobank released its first climate change disclosure, titled “Rabobank and Climate Change”, aligned with the Paris Agreement. For more information check out the </span><a href="https://statics.rabobank.com/binaries-processed/Rabobank-Our-Impact-in-2021_1061234913.pdf" rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;">statistics</span></a><span style="font-weight: 400;"> of Rabobank.&nbsp;</span></p><p><span style="font-weight: 400;">The long-term development of people, industries, and society as a whole is supported by Rabobank. Financial services, both locally and globally, promote vitality.</span></p></div><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><table class="dcf-table dcf-table-bordered dcf-table-striped" style="height: 209px;"><caption><strong>Quick Stats on Rabobank</strong></caption><tbody><tr style="height: 23px;"><th style="height: 23px; width: 149px;" scope="row">CEO</th><td style="height: 23px; width: 871px;" data-label="CEO">Wiebe Draijer</td></tr><tr style="height: 23px;"><th style="height: 23px; width: 149px;" scope="row">CMO</th><td style="height: 23px; width: 871px;" data-label="CMO">Dorkas Koenen</td></tr><tr style="height: 23px;"><th style="height: 23px; width: 149px;" scope="row">Area Served</th><td style="height: 23px; width: 871px;" data-label="Area Served">Worldwide</td></tr><tr style="height: 23px;"><th style="height: 23px; width: 149px;" scope="row">Industry</th><td style="height: 23px; width: 871px;" data-label="Industry">Financial services</td></tr><tr style="height: 47px;"><th style="height: 47px; width: 149px;" scope="row">Market Share/ Revenue</th><td style="height: 47px; width: 871px;" data-label="Market Share/ Revenue">€12.020 billion</td></tr><tr style="height: 47px;"><th style="height: 47px; width: 149px;" scope="row">Vision</th><td style="height: 47px; width: 871px;" data-label="Vision">To increase access to financial services in developing countries and emerging markets.</td></tr><tr style="height: 23px;"><th style="height: 23px; width: 149px;" scope="row">Tagline</th><td style="height: 23px; width: 871px;" data-label="Tagline">Growing a better world together</td></tr></tbody></table></div></div><h2><b>Marketing Strategy of Rabobank&nbsp;</b></h2><h3><b>Segmentation, Targeting, and Positioning</b></h3><p><span style="font-weight: 400;">Rabobank has a wide range of banking services ranging from </span><span style="font-weight: 400;">commercial and investment banking on the wholesale side to transactional / branch banking on the retail side. It has 3 key business segments: Wholesale Banking, Retail Banking, and Treasury.</span></p><p><span style="font-weight: 400;">The target audience for wholesale banking is the institutional customers such as government bodies, emerging cooperates, SMEs, etc. Likewise, the target audience for retail banking consists of individuals, salaried or professional borrowers, NRIs, self-help groups, etc.&nbsp;</span></p><p><span style="font-weight: 400;">Rabobank has made itself known for its superior product delivery/service levels, strong customer orientation, providing various types of loans, mobile and net banking facilities, ATMs, and depository participant services( a facility to hold their investment in electronic form).</span></p><h3><b><br>Marketing Campaigns</b></h3><p><img decoding="async" class="wp-image-321303 alignnone size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736876577237-8941f8a09cd04478a7450649a3c35212.webp" alt="Marketing Strategy of Rabobank - Campaign 1" width="380" height="190" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/08/1-31.pngw3.webp 380w, https://iide.co/wp-content/uploads/2022/08/1-31-300x150.png 300w, https://iide.co/wp-content/uploads/2022/08/1-31-150x75.png 150w" sizes="(max-width: 380px) 100vw, 380px"></p><p><span style="font-weight: 400;">Rabo&amp;Crowd is a service launched in 2017, from Rabobank and Nxchange that gives businesses access to a brand-new financing channel by combining a Rabobank bank loan with capital from private investors. SMEs can use the Exchange platform to raise funds by issuing tradeable bonds. On the Nxchange stock exchange, investors can buy and sell these bonds. Rabo&amp;Crowd, which is now in beta, will be refined and improved with the help of early users and investors. To read more visit </span><a href="https://www.rabobank.com/en/press/search/2018/20181203-rabobank-and-nxchange-launch-rabo-crowd.html" rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;">Rabo&amp;Crowd</span></a><span style="font-weight: 400;">.</span></p><p><img decoding="async" class="wp-image-321304 alignnone " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736876577805-2133b6cc81795b45df2c7bbd63c6245f.webp" alt="Marketing Strategy of Rabobank - Campaign 2" width="327" height="172"></p><p><span style="font-weight: 400;">The Moonshot campaign is an internal acceleration programme that provides a platform for Rabobank employees to showcase creative ideas that improve the customer experience. The Moonshot Demo Day held on May 31, 2017, brought the third Moonshot campaign to a close, with the three winners pitching their polished ideas to the crowd and three winning teams from earlier editions being invited to talk about their soon-to-be-marketed goods.&nbsp;</span></p><p><span style="font-weight: 400;">A total of 175 proposals were submitted for the third Moonshot campaign, with the best 18 being chosen. A panel of professionals heard each team’s pitch. For the next stage, the top ten proposals were chosen. The three winning teams were announced after numerous rigorous sessions in which participants were given the opportunity to learn new skills in order to better develop their concepts. To know more check out </span><a href="https://www.rabobank.com/en/about-rabobank/innovation/innovative-entrepreneurs/articles/20170530-new-rabobank-moonshots-and-startups-present-themselves-on-demo-day.html" rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;">RabobankMoonshots</span></a><span style="font-weight: 400;">.</span></p><p><img decoding="async" class="wp-image-321305 alignnone " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736876578357-7a046516885eec54ba9a665500bb7469.webp" alt="Marketing Strategy of Rabobank - Campaign 3" width="350" height="215"><br><span style="font-weight: 400;">Source: </span><a href="https://www.pega.com/customers/rabobank-customer-decision-hub" rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;">pega.com</span></a></p><p><span style="font-weight: 400;">Rabobank has shifted from advertising that was solely focused on selling a product during a set time period toward ads that prioritize client lifetime value. They needed to engage their clients one-on-one to do that which is exactly what Pega offers. To get a deeper insight into the campaign read Rabobank’s </span><a href="https://www.pega.com/customers/rabobank-customer-decision-hub" rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;">case study</span></a><span style="font-weight: 400;">.</span></p><h3><b><br>Social Media Marketing</b></h3><p><span style="font-weight: 400;">Rabobank has made its presence known on the platforms such as Facebook, Instagram, LinkedIn, Twitter, etc. It has 261k+ followers on Facebook, followed by </span><span style="font-weight: 400;">143.4K </span><span style="font-weight: 400;">followers on Twitter and </span><span style="font-weight: 400;">21</span><span style="font-weight: 400;">k followers on Instagram.</span></p><p><span style="font-weight: 400;">As you can see from the above statistics Rabobank has a major number of followers on Facebook. Rabobank posts frequently on all of the social media platforms, this is one of the main reasons it has gained a large number of followers.&nbsp;</span></p><p><span style="font-weight: 400;">Rabobank’s social media contains informational as well as promotional content. They also post content related to awareness of the proper hashtags.&nbsp;</span></p><h3><b>SEO Strategies</b></h3><p><img decoding="async" class="wp-image-321306 alignnone " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736876578911-0834fb1e22a6e0734615e69b4a25edb7.webp" alt="Marketing Strategy of Rabobank - SEO" width="315" height="436" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/08/4_11zon.jpgw3.webp 410w, https://iide.co/wp-content/uploads/2022/08/4_11zon-217x300.jpg 217w, https://iide.co/wp-content/uploads/2022/08/4_11zon-150x207.jpg 150w" sizes="(max-width: 315px) 100vw, 315px"></p><p><span style="font-weight: 400;">As you can see from the above picture Rabobank has 31,764 organic keywords which are more than amazing. It also has organic monthly traffic of 1,046,686 which shows that a great number of people are interested in Rabobank. All these statistics show that Rabobank is doing a great job with its SEO strategy and can aim to become the best in the private sector while maintaining this number and making efforts on increasing it.</span></p><h3><b><br>Influencer Marketing</b></h3><p><span style="font-weight: 400;">In order to make the most of the views from many subject matter experts, Rabobank is provided help by CBD Marketing (a creative agency) to plan and prioritize a vigorous media outreach programme. An intensified engagement approach for social media helped develop followers and interactions with customers, prospects, and important influencers. Their comprehensive media relations approach aided Rabobank in</span></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Specify reputable business media outlets.</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Establish long-lasting connections with influential food and ag trade periodicals.</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">“Newsjack” by remaining abreast of market developments and providing analysis from bank experts.</span></li></ul><h3><b>Ecommerce Strategies</b></h3><p><img decoding="async" class="wp-image-321307 alignnone " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736876579532-68b5c2276c2de02ec9b29226f24f3ad7.webp" alt="Marketing Strategy of Rabobank - e-com" width="425" height="224"></p><p><span style="font-weight: 400;">Rabo Business Banking is the replacement for Rabo Corporate Connect and Rabo Internet Banking (Pro). It is their reaction to the expanding client demand for more consistency, improved usability, and a recognisable design. A single business platform with access to all products, 100% digital service delivery, and support for both Dutch and English-speaking customers are all features offered by Rabo Business Banking.</span></p><h3><b><br>Mobile Apps</b></h3><p><span style="font-weight: 400;">Rabobank already has a website </span><a href="https://www.rabobank.com/en/home/index.html" rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;">Rabobank</span></a><span style="font-weight: 400;"> where they regularly upload blogs about their companies’ doings but apart from that Rabobank has three different apps as follows:</span></p><p><img decoding="async" class="wp-image-321308 alignnone " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736876580214-7cfe8e25ef2981ee1b42095c7e35453c.webp" alt="Marketing Strategy of Rabobank - Rabobank Australia App" width="160" height="160" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/08/6-3.pngw3.webp 248w, https://iide.co/wp-content/uploads/2022/08/6-3-150x150.png 150w, https://iide.co/wp-content/uploads/2022/08/6-3-96x96.png 96w" sizes="(max-width: 160px) 100vw, 160px"></p><p><span style="font-weight: 400;">You may manage your accounts whenever and wherever you like with the help of their Farm Business Mobile Banking App.</span></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Make payments to all of your payees, as well as one-time payments to any payees not listed on your list.</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Transfer funds within, between, or into your accounts.</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Use BPAY® to pay bills.</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Create future payments up to a year in advance.</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">View the balances of all of your Farm Business accounts from the main screen.</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Keep up with rate changes and book fixed-price travel.</span></li></ul><p><img decoding="async" class="wp-image-321309 alignnone " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736876580690-84c5a97f0c24a4d7ee7a0a8a1152213d.webp" alt="Marketing Strategy of Rabobank - Rabobank Australia App 2" width="151" height="151" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/08/7-1.pngw3.webp 192w, https://iide.co/wp-content/uploads/2022/08/7-1-150x150.png 150w, https://iide.co/wp-content/uploads/2022/08/7-1-96x96.png 96w" sizes="(max-width: 151px) 100vw, 151px"></p><p><span style="font-weight: 400;">The new Online Savings (RaboDirect) Mobile Banking App gives you the security you’re used to without requiring you to carry around your Digipass because it has a built-in Digipass.</span></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">A five-digit passcode allows for quick access to mobile banking.</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Transfer funds within and among your accounts.</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">View historical and pending transfers with ease</span></li></ul><p><img decoding="async" class="wp-image-321310 alignnone " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736876581176-04b58bea9efe1d7b746d63237a7eac90.webp" alt="Marketing Strategy of Rabobank - RaboTruck" width="151" height="152" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/08/8-1.pngw3.webp 208w, https://iide.co/wp-content/uploads/2022/08/8-1-150x151.png 150w, https://iide.co/wp-content/uploads/2022/08/8-1-96x96.png 96w" sizes="(max-width: 151px) 100vw, 151px"></p><p><span style="font-weight: 400;">In this companion augmented reality app, learn more about the RaboTruck. The RaboTruck is a mobile experience and multipurpose space that travels throughout rural and regional Australia, sharing knowledge and inspiring people with the tales of our farmers in both rural and urban places.</span></p><p><span style="font-weight: 400;">The RaboTruck app is remarkable, much like a full-size vehicle. RaboTV offers a wealth of informative and entertaining interactive activities, as well as access to podcasts and articles. In augmented reality, explore the whole RaboTruck show, where all the key exhibits have been replicated.</span></p><p><span style="font-weight: 400;">In contrast to the real thing, you can even test drive the RaboTruck after scaling it up from desktop to life-size and moving around to get a sense of what it’s like to be there.</span></p><h3><b><br>Content Marketing Strategies</b></h3><p><span style="font-weight: 400;">Rabobank is very active on social media. A maximum number of their social media posts contain publicity of their campings as well as awareness messages. Their content also revolves around the new features or apps launched by Rabobank.&nbsp;</span></p><p><span style="font-weight: 400;">Every social media handle be it Facebook or Instagram or Twitter or LinkedIn, all have some other information related to campaigns, awareness messages, and apps.&nbsp; On Twitter, it has Rabobank Bank News as a separate page where Rabobank Bank keeps posting about what is going on in Rabobank.&nbsp;</span></p><p><span style="font-weight: 400;">Rabobank also makes itself publicly known by doing content releases and advertisements in newspapers.&nbsp;</span></p><p>This ends the elaborative marketing strategy of Rabobank. Let us conclude our learning below from the marketing strategy of Rabobank.</p></div></div>

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><b>Conclusion – What’s Unique in Rabobank Marketing?</b></h2><p><span style="font-weight: 400;">As the top financial service provider for food and agribusiness in the world, Rabobank has advanced. This has only been achieved since the company has its own department to handle that portion and trains its personnel extensively about the food chain. Additionally, it advertises for its RaboResearch Food and Agribusiness division. The majority of Rabobank’s services are promoted through local influencers or via word of mouth. It’s crucial to enable customers to promote the brand, and that appears to be Rabobank’s policy.</span></p><p><span style="font-weight: 400;">Digital marketing is crucial since it links a company with its clients when they are online and is effective across all sectors. It links businesses with ideal consumers through SEO and PPC on Google, social media marketing, and email marketing. </span><span style="font-weight: 400;">If you would like to learn more and develop skills, check out </span><strong><a href="https://iide.co/online-digital-marketing-course/?swcfpc=1">IIDE’s 4-Month Digital Marketing Course</a></strong><span style="font-weight: 400;"> to learn more.</span></p><p><span style="font-weight: 400;">Alternatively, you can enrol in one of our </span><strong><a href="https://iide.co/meetups/">free online masterclasses</a></strong><span style="font-weight: 400;"> led by IIDE’s CEO, Karan Shah, to gain insight into the field of digital marketing.&nbsp;</span></p><p><span style="font-weight: 400;">We hope this blog on the marketing strategy of Rabobank has given you a good insight into the company’s marketing strategies.</span></p><p><span style="font-weight: 400;">If you like such in-depth analysis of companies just like the marketing strategy of Rabobank check out our</span><strong><a href="https://iide.co/case-studies/swot-analysis-of-suzuki/?swcfpc=1#:~:text=IIDE%20Knowledge%20portal."> IIDE Knowledge portal</a></strong><span style="font-weight: 400;"> for more fascinating case studies.</span></p><p><span style="font-weight: 400;">Thank you for taking the time to read the marketing strategy of Rabobank, and do share your thoughts on this case study marketing strategy of Rabobank in the comments section below.</span></p></div></div>

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Looking for complete details about the marketing strategy of Rabobank? Bring your search to halt & have a look at our blog to get all your answers.

Extensive Marketing Strategy Of Rabobank - 2025 | IIDE

<div class="raw-html-embed"><div class="et_pb_text_inner"><p><span style="font-weight: 400;">Previously, we elaborated on the </span><a href="https://iide.co/case-studies/swot-analysis-of-rabobank/"><span style="font-weight: 400;">SWOT analysis of Rabobank. </span></a>Today, we are going to discuss the marketing strategy of Rabobank – <span style="font-weight: 400;">a leading Dutch multinational banking and financial services company.</span></p><p><span style="font-weight: 400;">The objective is to understand how Rabobank is dedicated to standing out as a leading, cooperative, customer-oriented bank both locally and globally through Banking for Food.&nbsp;</span></p><p><span style="font-weight: 400;">As you can see, the world is now completely online, and digital marketing is at the heart of every business. If you want to learn more about marketing, attend our </span><a href="https://masterclass.iide.co/video/digital-marketing-fundamentals"><span style="font-weight: 400;">Free MasterClass on Digital Marketing 101</span></a><span style="font-weight: 400;"> taught by Karan Shah, the CEO and creator of IIDE.</span></p><p><span style="font-weight: 400;">By the end of this blog, we will learn the marketing strategy of Rabobank. Let’s start with the company’s story, target audience, and digital presence before we briefly analyze the company’s marketing strategies.</span></p></div></div>

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Extensive Marketing Strategy of Rabobank – With Detailed Overview

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