Previously, we evaluated one of the leading global financial institutions, Wells Fargo. This time we will look at the SWOT analysis of Rabobank – a Dutch multinational banking and financial services company situated in Utrecht, Netherlands.
In terms of Tier 1 capital, this organization is one of the top 50 financial institutions in the world. As of December 2014, the balance sheet totalled € 6.81 billion and net income was € 1.8 billion. Global Finance ranks Rabobank 25th in the Rabobank’s “World’s Safest Banks” survey.
One of the reasons why the Rabobank organization grew so large and maintained its position in this highly competitive sector is its marketing efforts. Marketing is evolving as the world moves online, so if you want to learn more about marketing and its digital aspect, check out IIDE Free Digital Marketing Masterclass by Karan Shah the founder and CEO of IIDE.
Before we perform a detailed SWOT analysis of Rabobank for you in this blog, let’s first have a brief understanding of the Rabobank – International Netherlands Group.