Name: Extensive Marketing Strategy Of Prime Focus - 2025 | IIDE
Brand: IIDE
Rating: 9.9 (103837 reviews)

medium_upload-1736876491267.png

small_upload-1736876491267.png

thumbnail_upload-1736876491267.png

upload-1736876491267.png

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><h2><b>About Prime Focus – Company Overview&nbsp;</b></h2><p><span style="font-weight: 400;">Prime Focus Limited was founded in 1997 as a media service powerhouse. It employs over 8,000 professionals in 16 cities across 4 continents and 7 time zones. The company does stereo 3D conversion and animation, Media ERP Suite and Cloud-enabled media services, media equipment rental, and digital Intermediate and picture posts for the Media and Entertainment industry.</span></p><p><span style="font-weight: 400;">Prime Focus had been awarded as one of the world’s famous providers of VFX, and soon Reliance Media Works after seeing this merged their global film and media services business with Prime Focus. Prime Focus is a VFX creator for many blockbuster Hollywood movies including TENET (2020), First Man (2019), Blade Runner 2049 (2017) Ex Machina (2015), and Interstellar (2014) and Inception (2010).</span></p><p><span style="font-weight: 400;">The media company is also listed under BSE and NSE. Presently the company operates in Abu Dhabi, Bangalore, Cape Town, Chandigarh, Delhi, Hyderabad, Johannesburg, Kolkata, London, Los Angeles, Mumbai, Chennai, Montreal, New York, Toronto and Vancouver.</span></p></div><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><table class="dcf-table dcf-table-bordered dcf-table-striped" style="height: 209px;"><caption><strong>Quick Stats on Prime Focus</strong></caption><tbody><tr style="height: 23px;"><th style="height: 23px; width: 149.531px;" scope="row">CEO</th><td style="height: 23px; width: 871.469px;" data-label="CEO">Ramki Sankaranarayanan</td></tr><tr style="height: 23px;"><th style="height: 23px; width: 149.531px;" scope="row">CMO</th><td style="height: 23px; width: 871.469px;" data-label="CMO">T Shobhana</td></tr><tr style="height: 23px;"><th style="height: 23px; width: 149.531px;" scope="row">Area Served</th><td style="height: 23px; width: 871.469px;" data-label="Area Served">India, USA, UK</td></tr><tr style="height: 23px;"><th style="height: 23px; width: 149.531px;" scope="row">Industry</th><td style="height: 23px; width: 871.469px;" data-label="Industry">Media Production</td></tr><tr style="height: 47px;"><th style="height: 47px; width: 149.531px;" scope="row">Market Share/ Revenue</th><td style="height: 47px; width: 871.469px;" data-label="Market Share/ Revenue">Rs 857.52 Crore (2021)</td></tr><tr style="height: 47px;"><th style="height: 47px; width: 149.531px;" scope="row">Vision</th><td style="height: 47px; width: 871.469px;" data-label="Vision">To be a highly talented team of professionals offering Digital Intermediate/colour grading, sound and picture post.</td></tr><tr style="height: 23px;"><th style="height: 23px; width: 149.531px;" scope="row">Tagline</th><td style="height: 23px; width: 871.469px;" data-label="Tagline">N/A</td></tr></tbody></table></div></div><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><h2><b>Marketing Strategy of Prime Focus</b></h2><p><span style="font-weight: 400;">Now let’s learn about the marketing strategy of prime focus! &amp; let us see how Prime Focus carries out a marketing campaign.</span></p><h3><b>Segmentation, Targeting, and Positioning</b></h3><p><span style="font-weight: 400;">Consumers in the Motion Pictures industry vary in their wants, needs, demands, locations, access to technology and resources, cultural differences, buying attitudes, and end-use of the products and services. Market segmentation is how Prime Focus decides to segment the overall market into smaller segments and groups that have similar attributes, buying behaviour, socio-economic background, etc. This is done to reach out to the consumers more suitably.</span></p><p><span style="font-weight: 400;">After recognizing different customer segments inside the commercial centre, Prime Focus needs to focus on a particular market. The decision of the target market is reliant upon basic elements&nbsp;</span></p><ul><li><span style="font-weight: 400;">Section underlying allure</span></li><li>Monetary assets to focus on a particular Segment</li><li>Presence of proper partners to advertise effectively to the objective market</li><li>Rivalry in the objective segment</li><li>Association’s central goal, vision, and the customer portion fit&nbsp;</li></ul><p><span style="font-weight: 400;">Prime Focus maintains its position in high-quality projects. Prime Focus has a long-standing commitment to creating responsible work. Sustainability is an integral component of their approach to business and work practices.</span></p><h3><b><br>Marketing Campaigns</b></h3><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Prime Focus Technologies joins hands with Prestige Ice Cream’s Rollick for a new brand crusade:</span></li></ul><p><span style="font-weight: 400;">Prime Focus joined hands with prestige Ice cream’s Rollick’s new brand campaign, ‘Express every joy with a Rollick’, the films have been made in Bengali and will be dubbed in Hindi and Odia. Prime Focus Technologies delivered a two30-second TV commercials campaign to Rollick, a part of the prestige Ice Cream Group.&nbsp;</span></p><p><span style="font-weight: 400;">The campaign wasn’t successful; it has only 900 views. The lack of marketing, hashtags and promotion had made them unsuccessful.&nbsp;</span></p><p><span style="font-weight: 400;">Link to video: </span><a href="https://youtu.be/690RsQFH1Jo" rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;">https://youtu.be/690RsQFH1Jo</span></a></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Prime Focus Technologies creates PlayerzPot’s new brand film:</span></li></ul><p><span style="font-weight: 400;">On April 21, 2021, Prime Focus Technologies disclosed that it has delivered a digital commercial for the rebranding campaign of India’s leading online fantasy gaming sports platform, PlayerzPot during the IPL 2021. The film was showcased across digital and OTT channels and made itself successful.</span></p><p><span style="font-weight: 400;">Link to Video: </span><a href="https://youtu.be/j7OkN-eal_o" rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;">https://youtu.be/j7OkN-eal_o</span></a></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Prime Focus Technologies and Whip Media Group announced the static partnership:</span></li></ul><p><span style="font-weight: 400;">In 2020, prime focus and whip media group announced the static partnership. The partnership between them will provide media companies better transparency into their content workflows to maximise revenues, reduce costs, increase efficiencies, and get complete visibility and control over where and how television and movie titles are being distributed, both on a global scale and in real-time.</span></p><h3><b><br>Social Media Marketing</b></h3><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Facebook: </span><a href="https://www.facebook.com/Prime.Focus.India/" rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;">https://www.facebook.com/Prime.Focus.India/</span></a><ul><li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Followers: 30000+</span></li></ul></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Instagram: </span><a href="https://www.instagram.com/officialprimefocus/" rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;">https://www.instagram.com/officialprimefocus/</span></a><ul><li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Followers: 4000+</span></li></ul></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">LinkedIn: </span><a href="https://www.linkedin.com/company/prime-focus-technologies/" rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;">https://www.linkedin.com/company/prime-focus-technologies/</span></a><ul><li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Followers: 42000+</span></li></ul></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">YouTube: </span><a href="https://www.youtube.com/user/PrimeFocusIndia" rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;">https://www.youtube.com/user/PrimeFocusIndia</span></a><span style="font-weight: 400;">/</span><ul><li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Subscribers: 2800+</span></li></ul></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Twitter: </span><a href="https://twitter.com/primefocusindia/" rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;">https://twitter.com/primefocusindia/</span></a><ul><li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Followers: 2500+</span></li></ul></li></ul><p><span style="font-weight: 400;">The type of content being used/pushed out by these social media platforms ranges from product launches to promotional content.</span></p><h3><b>SEO Strategies</b></h3><p><img decoding="async" class="wp-image-307150 alignnone size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736876490558-d21a1d52c5e9b2489b7223a3353813c6.webp" alt="Marketing strategy of Prime Focus - SEO" width="490" height="86" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/07/1-3.jpgw3.webp 490w, https://iide.co/wp-content/uploads/2022/07/1-3-480x84.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 490px, 100vw"></p><p><span style="font-weight: 400;">As we know from SEO rankings, the number of keywords below 500 is very bad and above 1000 is good, also above 10,000 is amazing. This means that Prime Focus has 390 organic keywords which aren’t good. This means that the digital marketing of Prime focus isn’t gaining a good number of insights.</span></p><p><span style="font-weight: 400;">Now, the traffic per month is 96 which is bad, it is not even average. Hence Prime focus has to work a lot on its SEO strategy to keep abs maintain its brand in Google organic SERP results.</span></p><h3><b><br>Influencer Marketing</b></h3><p><span style="font-weight: 400;">Prime Focus has not collaborated with any social media platforms. It has grown to this height by its own efforts and due to the genuineness of its product. It has succeeded to become a globally reputed company on its own.</span></p><h3><b><br>Ecommerce Strategies</b></h3><p><span style="font-weight: 400;">Prime Focus has a website of its own where they showcase all their achievements. Prime Focus has been a part of a number of social services such as rehabilitation of displaced families, health care and sanitation of local people, education, providing safe drinking water, pollution control, environmental measures, rural development, promotion of arts, crafts &amp; culture which are all given on its website under the spotlight section.&nbsp;</span></p><p><span style="font-weight: 400;">A detailed description of Prime Focus’s corporate profile, business, career, services, and initiates is also available.&nbsp; The two most interesting parts of the website are media updates and Twitter updates.</span></p><h3><b><br>Mobile Apps</b></h3><p><span style="font-weight: 400;">Prime Focus Technologies (PFT) launched an innovative new enterprise-class iPad Application that gives senior management and the operations staff greater control, providing a dashboard view for audited tracking and hands-on involvement. PFT showcased the App at IBC2011 (Sep 9-13, Amsterdam) and was incorporated into the operations of STAR TV, as part of PFT’s pioneering deployment for the News Corporation-owned network.&nbsp;</span></p><h3><b><br>Content Marketing Strategies</b></h3><p><span style="font-weight: 400;">Prime Focus has just landed and made its way to social media homes. They post their content and their products, Awareness, etc. Also, they are active on Facebook and Twitter posting their content and updates on their projects.</span></p><p>This ends our elaborative marketing strategy of Prime Focus. Let us conclude our learning below from the marketing strategy of Prime Focus.</p></div></div></div></div>

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><b>CONCLUSION – What is Unique in Prime Focus Marketing?</b></h2><p><span style="font-weight: 400;">Prime Focus is a notable programming organisation with huge worldwide positions. During the Marketing strategy of Prime Focus, we observed that the organisation is exceptionally reliant and appreciates solid brand mindfulness and trust from its clients. It has a strong strategic base.&nbsp;</span></p><p><span style="font-weight: 400;">Being a company always involved in social services, it has gained popularity around social media platforms. But its marketing strategies can be improved. It is continuously making efforts to shift towards digitalization and is doing well.</span></p><p><span style="font-weight: 400;">The company must focus on hiring digital marketers and marketing professionals, in the hopes that they will consider this step to achieve the desired results.</span></p><p><span style="font-weight: 400;">Almost every other firm, like Prime Focus, is striving to boost its digital presence and, as a result, is looking for digital marketers. Check our </span><a href="https://iide.co/online-digital-marketing-course/?swcfpc=1"><span style="font-weight: 400;">Online Digital Marketing Course </span></a><span style="font-weight: 400;">if you want to learn more and improve your skills. Alternatively, you can enrol in one of our </span><a href="https://iide.co/meetups/"><span style="font-weight: 400;">free online masterclasses</span></a><span style="font-weight: 400;"> led by IIDE’s CEO, Karan Shah, to gain insight into the field of digital marketing.&nbsp;</span></p><p><span style="font-weight: 400;">We hope this blog on the marketing strategy of Prime Focus has given you a good insight into the company’s marketing strategies.</span></p><p><span style="font-weight: 400;">If you like such in-depth analysis of companies just like the marketing strategy of Prime Focus check out our</span><a href="https://iide.co/case-studies/swot-analysis-of-suzuki/?swcfpc=1#:~:text=IIDE%20Knowledge%20portal."><span style="font-weight: 400;"> IIDE Knowledge portal</span></a><span style="font-weight: 400;"> for more fascinating case studies.</span></p><p><span style="font-weight: 400;">Thank you for taking the time to read the marketing strategy of Prime Focus, and do share your thoughts on this case study marketing strategy of Prime Focus in the comments section below.</span></p></div></div>

<div class="raw-html-embed"><h3>
Courses Recommended for you
</h3></div>


medium_ks-cta-bg.webp

small_ks-cta-bg.webp

thumbnail_ks-cta-bg.webp

ks-cta-bg.webp

Register Now

<div class="raw-html-embed"><ul>
    <li>
        45 Mins Masterclass
    </li>
    <li>
        Watch Anytime, Anywhere
    </li>
    <li>
        1,00,000+ Students Enrolled
    </li>
</ul></div>

medium_Karan-Shah-cta.webp

small_Karan-Shah-cta.webp

thumbnail_Karan-Shah-cta.webp

Karan-Shah-cta.webp

small_dm-masterclass-sidebar-cta.webp

thumbnail_dm-masterclass-sidebar-cta.webp

dm-masterclass-sidebar-cta.webp

<p style="line-height:1em;">
    <span style="font-size:34px;">Learn Digital Marketing for FREE</span>
</p>

<div class="raw-html-embed"><h2>
Frequently Asked Questions
</h2></div>


<h2>Awards &amp; Recognition</h2>

small_home-page-odmc-image.webp

thumbnail_home-page-odmc-image.webp

home-page-odmc-image.webp

download-icon.webp

Get Brochure

Advanced Online Digital Marketing Course

<p>Our alumni secured top digital marketing roles by showcasing the impactful projects they completed during IIDE’s advanced digital marketing course.</p>

<h2><span>Real-World Projects</span> That Launched Careers</h2>

<p>Stand out in the digital marketing industry with globally recognised certifications from IIDE and top platforms like Google, Meta, and HubSpot.</p>

<h2>Earn Globally Recognised <span>Certifications</span></h2>

<h2>Choose What's <span>Best for You</span></h2>

<p>Our online digital marketing course with placement includes an updated syllabus, featuring the latest digital marketing concepts. With practical training &amp; numerous live projects, this syllabus will prepare learners for today’s demanding industry.</p>

<h2>Master Digital <span>Skills That Matter</span></h2>

<p>Become a digital marketing strategist in today’s AI-dominated industry with some of the top online digital marketing courses in India offered by IIDE.</p>

<h2>Digital Marketing <span>Tools You’ll Master</span></h2>

No cost EMI and flexible 6, 9, or 12 monthly plans available.

EMI partners

<p>Enrolling in our online digital marketing course with placement means more than just learning from the top minds in the field — You can also choose to step onto our campus, connect with trainers, and learn in an inspiring environment.</p>

<h2><span>Campus</span> Immersion</h2>

<h2>Frequently Asked <span>Questions</span></h2>

<p>Select the certification that aligns with your goals. Want an even richer experience? Don’t forget to opt for Campus Immersion to take your learning to the next level.</p>

<h2>Your Investment in a <span>Brighter Future</span></h2>

<h2>Our <span>Hiring Partners</span></h2>

<p>Our trainers are seasoned professionals bringing years of expertise to every session. With their guidance, you’ll gain practical insights and the skills needed to lead in the digital world.</p>

<h2>Learn From the <span>Best Minds in the Industry</span></h2>

<h2>Learning <span>Methodology</span></h2>

<h2>Our Placement Statistics</h2>

<p>Our advanced digital marketing course is all about empowering students with real-world industry knowledge, hands-on learning, and the confidence to innovate and lead in the digital age.</p>

<h2>We don't just teach digital marketing, <span>we build Digital Leaders!</span></h2>

<p>We've helped thousands turn their dreams into careers through our digital marketing course with placement. Their success stories are all the proof you need.</p>

<h2>Turning Ambition Into <span>Achievements</span></h2>

<h1>Top Online Digital Marketing Courses in India With <span>AI Integrated Syllabus</span></h1>

<p>Explore how IIDE helped shape their careers and fuel their success</p>

<h2>Hear It From <span>Our Alumni</span></h2>

Download Brochure

<h2>Learning Methodology</h2>

<h2>We Don’t Just Teach Digital Marketing — <span>We Build Digital Leaders</span></h2>

<h1>#1 Online <span>Digital Marketing Course in Nepal</span></h1>

<p>UAE’s best Online Digital Marketing Course taught by industry experts in a comprehensive and interactive format with self-paced and live online sessions.</p>

<h1>#1 Online <span>Digital Marketing Course in Dubai</span></h1>

<p>An overview of the career support and accomplishments of alumni from our Digital Marketing PG programs.</p>

<p>93% of IIDE Students Are Placed At Top Organisations</p>

<h2><span>Our Alumni</span> Leading the Digital World</h2>

<p>54% Average Salary Hike</p>

<h2>Awards &amp; <span>Recognition</span></h2>

small_home-page-pg-course-card.webp

thumbnail_home-page-pg-course-card.webp

home-page-pg-course-card.webp

Post-Graduation in Digital Marketing & Strategy

<p>Our alumni secured top digital marketing roles by showcasing the impactful projects they completed during the course.</p>

<p>Stand out in the digital marketing industry with globally recognized certifications from IIDE and top platforms like Google, Facebook, and HubSpots.</p>

<h2>Earn Globally Recognised <span>Certification</span></h2>

Curriculum Co-Designed & Co-Certified by Industry Leader

<p>Fastrack your digital marketing career with our 11-month Postgraduate Programme.</p>

<p>Our A-Z digital marketing curriculum goes beyond execution. We'll show you how to strategise like a pro, with practical experience to back it up. Here's a glimpse of what you'll learn:<br>&nbsp;</p>

<h2>PG in Digital Marketing &amp; <span>Strategy Syllabus</span></h2>

<h2><span>Digital Marketing Tools</span> You'll Master</h2>

<p>Fees start at:</p><h3>₹ 24,427 / Month</h3><ul><li>750+ In-person hours of learning</li><li>Mentoring from CXO's &amp; CMO's of leading brands</li><li>6 live brand projects</li><li>3 months mandatory Internship</li><li>100% Placement Assistance</li><li>No cost EMI and flexible 6, 9, or 12 monthly plans available.</li></ul>

Empower Your Education With Scholarship

Scholorship worth of

<p>Choose a payment plan that works for you. With flexible options, we make it easier to invest in your future and achieve your dreams without compromise.</p>

<p>Our trainers are seasoned professionals bringing years of expertise to every session. With their guidance, you'll gain practical insights and the skills needed to lead in the digital world.</p>

<p><strong>Preparatory Lecture Starts: 8th Feb 2025 | Only 4 Seats Left for ₹1,25,000 Early Bird Scholarship.</strong></p>

<p>Our PG in digital marketing &amp; strategy is all about empowering students with real-world industry knowledge, hands-on learning, and the confidence to innovate and lead in the digital age.</p>

<h2>Achievements of Our <span>Graduate</span></h2>

<p>From cutting-edge facilities to real-world training, IIDE offers an unparalleled environment for digital marketing educations.</p>

<h2>The IIDE Experience: <span>A Campus Built for Success</span></h2>

<h1>PG in Digital Marketing &amp; Strategy With Placement Assistance</h1>

<p>Explore how IIDE’s digital marketing courses helped shape their careers and fuel their success.</p>

Glimpse of what you’ll learn

Unlock Placement Statistics

<p>
    Dive into the numbers that make us the #1 choice for career success
</p>

medium_Salary Distribution_Desktop.webp

small_Salary Distribution_Desktop.webp

thumbnail_Salary Distribution_Desktop.webp

Salary Distribution_Desktop.webp

thumbnail_Salary Distribution_Mobile.webp

Salary Distribution_Mobile.webp

<p>
    Want to Know Why 2,50,000+ Students Trust Us?
</p>

<div class="raw-html-embed">
<h3><span>Related</span> Blogs
</h3></div>


Looking for complete details about the marketing strategy of Prime Focus? Bring your search to halt & have a look at our blog to get all your answers.

Extensive Marketing Strategy Of Prime Focus - 2025 | IIDE

<div class="raw-html-embed"><div class="et_pb_text_inner"><p><span style="font-weight: 400;">Formerly, we looked at the </span><a href="https://iide.co/case-studies/swot-analysis-of-prime-focus/"><span style="font-weight: 400;">SWOT analysis of Prime Focus</span></a><span style="font-weight: 400;">. This time we are gonna focus on the marketing strategy of Prime Focus.</span></p><p><span style="font-weight: 400;">Prime Focus is </span><a href="http://www.primefocus.com/" rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;">India’s driving media administration’s</span></a><span style="font-weight: 400;"> ‘force to be reckoned with’, situated in Mumbai, Maharashtra. They give ‘start to finish’ innovative administrations to the media and media outlets.</span></p><p><span style="font-weight: 400;">Another viewpoint that has made Prime Focus a goliath today is advertising. Marketing changes as the world goes on the web, and when you need to stay awake and updated – look at our </span><a href="https://masterclass.iide.co/video/digital-marketing-fundamentals"><span style="font-weight: 400;">Free MasterClass on Digital Marketing 101</span></a><span style="font-weight: 400;"> by the Founder and current CEO of IIDE, Karan Shah.</span></p><p><span style="font-weight: 400;">Need to perceive how Prime Focus has prevailed in the video after-creation industry? In this blog, you will find out about the marketing strategy of Prime Focus. Before we get everything rolling, get more familiar with Prime Focus as an organisation, the way things were laid out, its items, financial position, and its rivals.</span></p></div></div>

<div class="raw-html-embed"><ul style="text-align:left;">
    <li>
        45 Mins Masterclass
    </li>
    <li>
        Watch Anytime, Anywhere
    </li>
    <li>
        1,00,000+ Students Enrolled
    </li>
</ul></div>

Marketing Strategy of Prime Focus: Overview & STP Analysis

Aditya Shastri

Courses Recommended for you

Aditya Shastri