360° Marketing Strategy of Prakash Industries – With STP Analysis

In the previous article, we learned about the marketing strategy of Prakash Industries – which is India’s largest cement manufacturing company. In this blog, we will dig deep into the marketing strategy of Prakash Industries – one of the largest diversified companies having core operations in the mining, power and steel industry in India. 

This article focuses on how Prakash Industries carved out its niche in the Indian steel industry and emerged as one of the key producers of value-added steel products and made its way to the 20 Best Steel Companies in the country.  

Marketing is one of the most important pillars contributing to the growth of a company. The use of the internet has increased dramatically in recent years, and the majority of businesses have implemented digital marketing strategies. 

If you’re interested in learning the latest digital marketing techniques, IIDE’s Free MasterClass on Digital Marketing 101, taught by our CEO and Founder, Karan Shah, is a must-attend.

Want to learn more about Prakash Industries’ success in the construction industry? This blog will teach you about the Marketing Strategy of Prakash Industries. Before we begin, learn more about the Prakash Industries company, including how it was founded, its products, financial position, and competitors.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]