Marketing Strategy of Power Finance Corp: Key Insights

Last time we brought to your knowledge, the detailed information about the Marketing Strategy of a valuable company BPCL. In this article, we are going to put light on the marketing strategy of Power Finance Corporation (PFC) – which played a vital role in the electrification of India. 

Marketing is a crucial part of a company to reach its target audience and also increase the bar of the target audience. Here you will get to know what marketing strategies make PFC stand out from its peers. 

As users all around the world migrate to the digital environment, marketing has followed suit. Being acquainted with the knowledge and skills of digital marketing is in demand today. 

If you’re interested in modern digital marketing, IIDE’s Free MasterClass on Digital Marketing 101, taught by our CEO and Founder, Karan Shah, is a must-attend.

In this blog, you will come across the complete details about the marketing strategy of Power Finance Corporation including its SEO strategies, Social Media, Content Marketing and others. Before we begin our deep dive, let’s start by learning the company’s story, target audience and digital presence.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Sep 17, 2024

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.