Marketing Strategy of Power China: Engineering Firm Overview

About Power China – Company Overview

The State-owned Assets Supervision and Administration Commission administers the Power Construction Corporation of China, marketed as Power China, which is a part of the heavy and civil engineering construction business. With 779 firms, Power Construction Corporation of China, Ltd provides engineering contracting services both within the People’s Republic of China and worldwide. In addition to achievements in the domains of infrastructure, equipment manufacture, real estate, and investment, Power China boasts world-leading construction (EPC) services in the development of hydropower, waterworks, thermal power, new energy, and transmission and distribution projects. 

Power China was placed 157th among Fortune Global 500 firms in 2020 and 41st among China’s Top 500 Enterprises. Hydrochina, Sepco III, Hypec, and Sinohydro are some of Power China’s international brands. The company is involved in real estate, investment, and finance, as well as providing operations and maintenance (O&M) services. Construction projects are completed by the company across the Asia Pacific, America, Africa, the Middle East, and Europe. The headquarters of Power China are in Beijing, China.

Marketing Strategy of Power China

Let’s take a look at Power China’s marketing plan. And how Power China handles the marketing effort, and many other factors.

Segmentation, Targeting, and Positioning 

Power China uses the broadest available segmentation of the target market. They are aiming for all geographical locations, whether they are Tier 1, 2, or 3 cities. In fact, in many cases, there isn’t much targeting or segmentation involved because they are attempting to reach all demographics, geographics, and psychographics of consumers. Along with that, they are open to both public and private projects.

Targeting

The company does not produce anything to be sold, they work in real estate and construction industries throughout India. So the concept of targeting does not apply to Power China.

Positioning

Power China maintains its position in high-quality projects. Power China has a long-standing commitment to creating responsible infrastructure. Sustainability is an integral component of their approach to business and work practices.

Marketing Campaigns

Power China does not have a great online presence even though they haven’t conducted any kind of campaigns. They don’t conduct any kind of advertisement campaign to promote their construction company. 

Power China can use the same marketing techniques as its competitors are using. The marketing campaign which they can follow from their competitors is advertising on television, launching an advertisement in newspapers, launching a short corporate film, and other marketing ideas.

Power China can launch such advertisements and other media campaigns to increase its presence in India and other foreign countries.

Social Media Marketing 

Power China is on Facebook, Instagram, and LinkedIn.

However, the official profiles are not very active, they haven’t posted anything. 

• Instagram and LinkedIn profile of Power China Pakistan is the most active among all the available official profiles. 
• The contents they provide are many of their services, seminars, and volunteers.

SEO Strategies 

SEO strategy is the most vital aspect of digital marketing. Power China has not used it to its fullest. As we can see, the monthly traffic is 0. They only have 104 organic keywords and 11 domain authority scores. Power China has a good number of 2,513,884 backlinks. Some of the reasons could be the website is under maintenance for the English language and it takes a few tries to access the official website. Once the company completed the maintenance it should be working on an SEO strategy to increase its organic keywords and utilize the backlinks to keep the brand ranking high on Google organic SERP results. 

Influencer Marketing

Being a construction company it doesn’t have influencer marketing so no such marketings are to be found. 

E-commerce Strategy

Power China really does not have any eCommerce strategy because most of its work is onsite. It would be harder to deliver the same level of service to their customers online than physical. 

Power China Limited is a company that is engaged in India’s infrastructure development through construction practices. E-commerce doesn’t take up much space in the marketing strategy of Power China. Power China does not have an E-commerce portal, however, they do have ample information on their website and various offices, through which a potential client can reach out to them for any business-related inquiry.

Mobile Apps

Power China does not have any mobile app which provides services to the client. They do have a website through which their potential clients can contact them. Firstly, Power China deals in the construction sector. It does not deal in the manufacturing of any product.

Content Marketing Strategies

Power China Limited does not use any content marketing strategies and they are not active in this section of posting different articles on their website. They do say about their achievements on their website and the growth strategy they are going to imply in future.

This ends our elaborative marketing strategy of Power China. Let us conclude our learning below from the marketing strategy of Power China.