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Elaborative Marketing Strategy Of Oberoi Realty – With Complete Overview

by | Case Studies | 0 comments

Are you looking for the marketing strategy of Oberoi Realty? Then you are in the right place as we got you covered with a comprehensive study of the marketing strategy of Oberoi Realty.

So here we discussed various ways of marketing used by Oberoi Realty which help them to grow their business in Real Estate.

Marketing is a very crucial part of each business as all the highs and lows in a company’s revenue depend upon the marketing strategies of that business. After the pandemics every business needs to be digitalized i.e. in the future there will be a great scope for digital marketers.

If you are keen to know about digital marketing you can refer to IIDE’s free masterclass on digital marketing 101 by Karan Shah (CEO and Founder of IIDE).

Before we plunge into the Marketing Strategy of Oberoi Realty let us know about the company.

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About Oberoi Realty,

Oberoi Realty is a popular Real Estate Company based in India. It has over 40 years of experience in the real estate business. Oberoi Realty is a part of OberoiGroup – a leading real estate company based in India. Rai Bahadur Mohan Singh, the late founder of the Oberoi group, founded it in 1934.

The first Oberoi Hotel was established in Srinagar by transforming a Maharaja’s palace into “The Oberoi Palace Hotel.” Since then, the Oberoi Hotel chain has expanded, leaving a sumptuous imprint at every turn.

Oberoi Realty is the largest real estate company in India. The company was founded in 1986 by the Oberoi family. The company is headquartered in Ooty. Oberoi Realty has a market capitalization of $4,758,970.15.

Oberoi Realty is one of the most prominent real estate and tourism development companies in India. The company operates in the real estate business and has a lot of real estate projects in India.

Oberoi Real Estate is a brand of Oberoi Hotels & Resorts, India’s largest luxury hotel chain. New Delhi, India is the company’s headquarters. Oberoi hotels have earned a reputation for excellent service and elegance.

 

Quick Stats on Oberoi Realty
CEO Vikash Oberoi
CMO Siddhartha Setia
Area Served India
Industry Real Estate
Market Share/ Revenue 832 crores (2021)
Vision Leadership in the hospitality industry by understanding its guests; designing and delivering products and services which enable it to exceed their expectations.
Tagline Developing destinations

 

Marketing Strategy of Oberoi Realty

Segmentation: People looking for luxury and high-end real estate in the metropolis.

Targeting: Higher-income groups, middle-income groups, and corporate offices are the three types of income groups.

Positioning: Contemporary architecture, well-executed projects, and high-quality construction.


Marketing Campaigns 

Marketing Strategy of Oberoi Realty - Campaign 1

Oberoi mall is saving energy for a long time, which is part of their everyday life. 40% of the energy used in the Oberoi mall is renewable energy extracted from renewable power plants. From the National Energy Conservation Day, Oberoi mall adopted a similar energy efficiency solution for a sustainable future. Thus this campaign is still going and it is contributing to the environment. 

#MyFavouriteSpace   

Marketing Strategy of Oberoi Realty - Campaign 2

This campaign was started on 9th august to 25th august on Instagram. It was aimed to have your own space to relax, read or have fun. To take part in that contest the following step should be followed:

  • Follow us on Instagram
  • Start creating a post 
  • Upload pictures from your favourite space on Instagram from your public profile 
  • In the caption, share how your favourite space made your life beautiful in 10 words
  • Tag @oberoirealty and use #MyFavouriteSpace     

And get a chance to be featured on our Instagram page. This campaign was very successful and many people were featured on the Oberoi realty page. 

#CelebrateNewBegginnings 

Marketing Strategy of Oberoi Realty - Campaign 3

During the festive season, Oberoi mall started this campaign to shop 10,000 or more and stand a chance to win jeep compass or Tanishq cards worth Rs 2 lakhs. This was started from 17th October- 30 November only at #Oberoimall. This campaign was very successful and many people went to Oberoi mall. This Diwali drives into luxurious new beginnings. 


Social Media  Marketing 

Oberoi Realty is on Instagram, Twitter, and Facebook, among several other social media platforms. Instagram has the most followers, followed by Twitter and then Facebook. The Instagram and Twitter accounts have between 10 and 13600 followers. The articles are mainly promotional and informative, with a few posts on their new product launch thrown in for good measure.

Instagram with 15k+ followers
Twitter with 2400+ followers
Facebook with 33+k followers

Influencer Marketing

Marketing Strategy of Oberoi Realty

An Oberoi Realty apartment is a luxurious abode that comes equipped with modern-day amenities and exquisite design. The brand has a large network of loyal and enthusiastic consumers, which can be leveraged to promote the brand and generate sales. The Oberoi Realty has a vast network of influencers that can be tapped to promote the brand and generate brand affinity. The Oberoi Realty leverages its influencers to promote the brand across various social platforms.

Oberoi Realty is one of the fastest-growing real estate companies in India. It was founded by Rishi and Rohit Oberoi in Mumbai, India, in 2010. The brothers’ focus was on creating an innovative, high-quality real estate brand that would stand out from the competition. They decided to approach marketing in a novel way, by developing close relationships with influential people in the real estate industry.

 

SEO Strategies

Marketing Strategy of Oberoi Realty - SEO

According to SEO rankings, the number of keywords is terrible if it is less than 500, good if it is more than 1000, and spectacular if it is more than 10,000. As we can be seen, www.oberoirealty.com contains 3,167 organic keywords, which is regarded as excellent. That suggests ‘Oberoi Realty’ digital marketing is attracting many visitors. The monthly traffic is in the 53k+ range, which is considered the best.

 

Ecommerce Strategies

Oberoi Realty is a real estate development company and they really do not have any eCommerce strategy because most of their work is onsite. It would be hard to deliver the same level of service to their customers online than physical. E-commerce doesn’t take up much space in the marketing strategy of Oberoi Realty. Oberoi Realty does not have an E-commerce portal, however, they do have ample information on their website and various offices of their, through which a potential client can reach out to them for any business-related inquiry.


Mobile Apps

Marketing Strategy of Oberoi Realty - Mobile APp

The company has a mobile app called Oberoi Realty Quality Control. It shows Revolutionise Quality Control by deploying a mobile app-based system on your construction projects. 

  • Integrate quality control with execution, through real-time and transparent information flow
  • Record and digitally store all information, and data reported on-site
  • Employ powerful analytics for evidence-based decision making
  • Make sure all aspects of quality are checked using over 150 checklists across
  • Work in a 100% paperless system – no more filing or compilation of excel sheets


Content Marketing Strategies

Oberoi Realty, one of the most reputed real estate companies in India, has a well-defined content marketing strategy that helps it to reach out to a large clientele. The team of professionals at Oberoi Realty creates engaging content that helps the company in building a relationship with the audience. The strategies implemented by the company include

Blogging: Oberoi Realty regularly publishes blogs that help in enhancing the reputation of the brand. The blogs help in generating awareness about the brand and its products.

 

This ends our elaborative marketing strategy of Oberoi Realty. Let us conclude our learning below from the marketing strategy of Oberoi Realty.

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What’s Unique in Oberoi’s Marketing?

Oberoi Realty has been able to leverage the internet to increase its brand awareness and strengthen its customer base. The company uses social media platforms and a blog to share and promote its activities.

The strategy of Oberoi reality is a clear success. ‘Oberoi’ is the best real estate company in digital marketing. It has a strong online presence, which attracts many visitors to its website.

With the increasing importance of digital marketing, learning about the growing field is an important step. If you would like to learn more and develop skills, check out IIDE’s 4 Month Digital Marketing Course to learn more.

We hope this blog on the marketing strategy of Oberoi Realty has given you a good insight into the company’s marketing strategies.

If you like such in-depth analysis of companies just like the marketing strategy of Oberoi Realty, check out our IIDE Knowledge portal for more fascinating case studies.

Thank you for taking the time to read this, and do share your thoughts on this case study of the marketing strategy of Oberoi Realty in the comments section below.

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]

Aditya Shastri

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