In-Depth Marketing Strategy Of O2 – With All – Inclusive Information

In the earlier article created by us, we learned about the SWOT analysis of O2. In this blog, we are going to be talking about and sharing in-depth knowledge about the marketing strategy of O2 – a leading British telecommunications service provider. 

The reason behind this blog is to gather and take a dive into how O2 became the leading network service provider in the UK and what marketing strategies are used by them to do so. 

Marketing is the backbone of every company and no company can survive without it. However nowadays, since everything is digitized and people spend a majority of time online and on the internet, marketing principles and techniques have now changed and digital marketing has become the need of the hour. 

So, if you want to keep up with the times and have an amazing career as a digital marketer then please check out our Free Masterclass on Digital Marketing by our esteemed CEO and Founder, Karan Shah. 

We will learn the complete marketing strategy of O2, however before doing that let’s check out the company’s story, target audience and online presence. 

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.