In-Depth Marketing Strategy Of O2 – With All – Inclusive Information

In the earlier article created by us, we learned about the SWOT analysis of O2. In this blog, we are going to be talking about and sharing in-depth knowledge about the marketing strategy of O2 – a leading British telecommunications service provider. 

The reason behind this blog is to gather and take a dive into how O2 became the leading network service provider in the UK and what marketing strategies are used by them to do so. 

Marketing is the backbone of every company and no company can survive without it. However nowadays, since everything is digitized and people spend a majority of time online and on the internet, marketing principles and techniques have now changed and digital marketing has become the need of the hour. 

So, if you want to keep up with the times and have an amazing career as a digital marketer then please check out our Free Masterclass on Digital Marketing by our esteemed CEO and Founder, Karan Shah. 

We will learn the complete marketing strategy of O2, however before doing that let’s check out the company’s story, target audience and online presence. 

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Oct 21, 2022

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.