Detailed Marketing Strategy of Nineleaps – With Complete Overview

Updated on: Aug 22, 2022
Marketing Strategy Of Nineleaps - Featured Image

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My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

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In our previous article, we learned in depth about a well-known company with a distinctive marketing strategy, American Express Bank. In this article, we will go through the marketing strategy of Nineleaps  – a leading performance solution company based in Bangalore, India.

The goal is to provide you with insights into Nineleaps’ transformation from an ordinary digital marketing agency to a digital transformational and technical solutions provider with its mission of enabling wings to ideas. They aim to accomplish this through Nineleaps’ continuous efforts to assist business institutions to fulfil their requirements, growing digitally and committing to becoming a sustainable member of the communities it serves.

Marketing has become an integral aspect of all businesses throughout the world. Digital marketing is a rapidly expanding industry in the modern age. If you want to increase your knowledge in the field of Digital Marketing then you should definitely check out Free MasterClass on Digital Marketing by the CEO and Founder of IIDE, Karan Shah.

We’ll go through the comprehensive marketing strategy of Nineleaps, so you can see how well the company is utilising the newest digital marketing tools. Let’s start by getting to know the company, its background, STP, mobile app, and online presence.

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About Nineleaps

Marketing Strategy of Nineleaps - The founders

Nineleaps is a Bengaluru-based start-up by Divy Shrivastava and Vivekanand Jha 2014 aims to enable digital transformation for businesses with its focus on problem-solving and a unique approach to precision engineering.

Nineleaps assist partner firms to become future-ready by enabling Digital Transformation across industries. Nineleaps assists in the development of new and improved technological products by combining an unwavering emphasis on problem-solving with a unique approach to precision engineering. 

Nineleaps may accelerate product development and, as a result, speed to market by using agile and iterative approaches. Nineleaps assists its partners to embrace digital, satisfying shifting industry needs and fueling business transformation at an optimal cost by linking business and technological architecture. 

Nineleaps has worked with Bay Area startups and Fortune 500 corporations, and Nineleaps is skilled at building highly scalable and performance-driven web, Mobile, and Big Data and Analytics apps.

Quick Stats on Nineleaps
Founders Divy Shrivastava and Vivekanand Jha
Area Served National & International levels
Industry Digital transformation & precision engineering
Market Share/ Revenue INR 1 cr – 100 cr 2021
Vision To be enablers of Digital Transformation across industries, helping partner companies become future-ready.
Tagline We build high-performance solutions


Marketing Strategy of Nineleaps 

Following are the marketing strategies of Nineleaps,

Segmentation, Targeting and Positioning

Nineleaps segment its audience as businesses that are looking for transformative solutions using technologies.

The target audience is the business houses that are looking for automation and helps in accelerating product development. The company works in Fintech, AdTech, retail, health tech, edtech, and other domains. 60 percent of Nineleaps’ clients are international; the rest are from India.

The company came into existence in 2014 and is relentlessly working on expanding its marketing share. It focuses on automation and providing business solutions. It focuses more on Business to Business.

Marketing Campaign

Nineleaps haven’t yet conducted any marketing campaigns.

Social Media Marketing 

Facebook: 18k
LinkedIn: 43.2k
Twitter: 856
Instagram: 708

Nineleaps maintains active profiles on social media platforms like LinkedIn, Facebook, Twitter, and Instagram in order to grow with modern digital technologies and be present wherever their target audience is. They provide a variety of content on these social media sites, including informational, educational, promotional, quotes, festive wishes, hirings, employee experiences, and other sorts of content.

SEO Strategies 

Marketing Strategy of Nineleaps - SEO

Optimising web pages for SEO helps websites rank higher on search engine result pages like Google. It is significant since it raises the website’s exposure, which results in more visits, the opportunity for lead conversion into sales, brand recognition, etc.

As we can see, Nineleaps’s website is ranked for 292 organic keywords in organic search results. It produces 819 organic monthly visits, a fair number of people that come to its website every month as a consequence of organic results.

Yet it can be claimed that Nineleaps has to put a lot of effort into its SEO strategy to improve its visibility on search engine results pages.

Influencer Marketing

Influencer marketing is a kind of social media marketing that focuses on endorsements and product mentions from influencers on social media that have a large fan base and are experts in one domain.

Nineleaps does not focus on influencer marketing. As a marketer one should focus on influencer marketing as it is one of the best ways for creating awareness. The companies are leveraging Instagram users and YouTube influencers as the cost of hiring them as brand ambassadors are less and the reach is more. 

But it again depends on the business model, as here the business model of Nineleaps is B2B and not considering influencer marketing is not a major default for the company.

Ecommerce Strategies

E-commerce (electronic commerce) is the purchase and sale of goods and services, and the exchange of funds and data, over an electronic network, primarily the internet.

The company is not listed on the E-commerce site as the company is engaged in B2-B consulting and provides business solutions directly. So, it would be better to directly contact the company by mailing them for business solutions.

Content Marketing Strategies

Content marketing is a marketing technique for attracting and acquiring a particular audience by creating customer value, engaging, and consistent content to boost profitable customer action.

The company heavily relies on content marketing. The company uses content marketing to showcase its culture to attract employees and engage people in the media. The company posts regularly on festivals. It also tries to create awareness on important days like mental health day, environment day, etc.

Here are some of the posts created by Nineleaps to engage the audience:-

Marketing Strategy of Nineleaps - Social media marketing posts

Marketing Strategy of Nineleaps - Social media marketing posts 1

This ends the elaborative marketing strategy of Nineleaps. Let us conclude our learning below from the marketing strategy of Nineleaps.

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Conclusion – What’s Unique in Nineleaps Marketing?

The marketing strategies of Nineleaps are unique. The company works on providing valuable content to users by using social media. It uses content marketing for marketing its products by explaining the importance of automation to its consumers. 

Digital marketing is crucial since it links a company with its clients when they are online and is effective across all sectors. It links businesses with ideal consumers through SEO and PPC on Google, social media marketing, and email marketing. If you would like to learn more and develop skills, check out IIDE’s 4-Month Digital Marketing Course to learn more.

Alternatively, you can enrol in one of our free online masterclasses led by IIDE’s CEO, Karan Shah, to gain insight into the field of digital marketing. 

We hope this blog on the marketing strategy of Nineleaps has given you a good insight into the company’s marketing strategies.

If you like such in-depth analysis of companies just like the marketing strategy of Nineleaps check out our IIDE Knowledge portal for more fascinating case studies.

Thank you for taking the time to read the marketing strategy of Nineleaps, and do share your thoughts on this case study marketing strategy of Nineleaps in the comments section below.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]


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