We had learned in-depth information about the marketing strategy of 20th Television – in our previous article. In this article, we will be looking at the marketing strategy of NBC – one of the leading media broadcasting companies in the world.
This article aims at highlighting the various marketing strategies employed by NBC corporation and how beneficial these strategies have been in helping them stay ahead of the competition.
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Before we get into the details of the marketing strategy of NBC, we need to learn more about the company and its operations.
About NBC
Founded in 1926, NBC is the oldest broadcasting company and network provider in the United States. Its headquarters are located in New York City. The company also holds the position of the traditional “Big Three” American television network.
Till now it operates more than 13 owned and operated stations and approximately 200 affiliates all over the United States. Some of these are also available in Canada, Mexico, South Korea & Germany. It started as a radio network and slowly incorporated into the major providers of television networks, thanks to its merger with its parent company Comcast.
| CEO | Jeff Shell |
|---|---|
| CMO | Jennifer ‘Jenny’ Storms |
| Area Served | the United States |
| Industry | Media |
| Market Share/ Revenue | 22.8 billion U.S. dollars |
| Vision | To educate, entertain, and empower, we are committed to bringing together diverse communities and inspiring our customers, audiences, and employees to make a positive impact. |
| Tagline | We’re NBC, Just Watch Us Now |
Marketing Strategy of NBC
Now let’s further discuss the marketing strategy of NBC and its positive impact or negative impact.
Segmentation, Targeting and Positioning
NBC corp. and its subsidiaries cater to the percentage of the world’s population with access to a television, smartphone or radio. This is because it is a television broadcasting company. It also has an app and NBC news radio.
The company focuses on providing something for different tastes and interests, be it news, business, sports or entertainment in order to keep everyone, from every age grade, entertained and engaged one way or the other.
Although its channels are made available primarily to people in the United States, it has positioned itself to reach other audiences through its apps and by making its channels available in many other countries across the major continents of the world.
Marketing Campaigns
In 2020, NBCUniversal Hatches Peacock Marketing Campaign on Golden Globes Sunday. The campaign plays heavily into a bird theme in honour of the Peacock name. Featuring both an NFL playoff game and the Golden Globes — to hatch the advertising spots for its forthcoming service.
Social Media Marketing
NBC corporation’s subsidiaries have a massive online presence on social media. They can be found on Twitter, Instagram, Facebook and LinkedIn. They have way more followers on Twitter compared to Instagram, Facebook and LinkedIn.
On Twitter, NBC News has about 9.2 million followers, NBC News Business has 361.7 followers, NBC Entertainment has 2.1 million followers, and NBC sports has 1.1 million followers.
On Instagram, NBC News has 3.5 million followers, and NBC Entertainment has 1.1 million followers. The posts are mainly informational, to keep their audience informed and entertained on the go.
SEO Strategies
According to SEO rankings, having fewer than 500 keywords is terrible, having more than 1000 is good, and having more than 10,000 is outstanding. As you can see, https://www.nbc.com/ has 1.6M+ organic keywords, which is a very excellent number. This indicates that NBC’s digital marketing is getting a reasonable amount of insights.
Additionally, the traffic is known to be over 19M+ visitors each month, which is very impressive. In order to keep the brand climbing in the Google organic SERP results, NBC corporation does not need to improve its SEO techniques.
Influencer Marketing
NBC corporation has not made use of this particular marketing strategy. It has not collaborated with any influencers to promote viewership.
E-commerce Strategies
As a company that renders services and provides information and entertainment, NBC sells subscriptions for its OTT platform. On the website, one can watch shows, movies, sports and news after purchasing subscriptions.
Mobile Apps
The company has mobile apps for its subsidiaries such as NBC Business, NBC News and NBC Sports, and they are available for both Android and iOS users on the play store and the app store. Through the mobile applications by NBC, users can watch tv shows, movies, sports and news.
Content Marketing Strategies
NBC corporation posts the majority of its content on its social media platforms but it also makes use of its podcasts, radio stations, mobile apps and tv channels.
This concludes our in-depth examination of the marketing strategy of NBC. Let’s sum up what we have learned below.
This ends with an elaborative marketing strategy of NBC. Let us conclude our learning below from the marketing strategy of NBC.
Conclusion – What’s Unique in NBC’s Marketing?
From this article, we can see that NBC and its subsidiaries cater to the tastes and interests of a large audience with the variety of programs they offer. With a lot of other news, sports and entertainment channels, NBC has set itself apart with its diversification and use of the right marketing strategies.
Though it does not make use of some of the marketing strategies listed above, its social media presence has been very beneficial.
Digital marketing is crucial since it links a company with its clients when they are online and is effective across all sectors. It links businesses with ideal consumers through SEO and PPC on Google, social media marketing, and email marketing. If you would like to learn more and develop skills, check out IIDE’s 4-Month Digital Marketing Course to learn more.
Alternatively, you can enrol in one of our free online masterclasses led by IIDE’s CEO, Karan Shah, to gain insight into the field of digital marketing.
We hope this blog on the marketing strategy of NBC has given you a good insight into the company’s marketing strategies.
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